GITNUXREPORT 2025

B2B Video Marketing Statistics

Video marketing drives engagement, sales, and ROI for B2B businesses.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

60% of B2B buyers watch product videos before making a purchase decision

Statistic 2

B2B video marketing budgets are expected to increase by 57% in the next year

Statistic 3

69% of B2B buyers watch videos during their purchasing process

Statistic 4

92% of mobile video consumers share videos with others

Statistic 5

59% of senior executives prefer to watch a video than read text

Statistic 6

54% of consumers want to see more video content from brands

Statistic 7

Videos are expected to make up 82% of all consumer internet traffic by 2022

Statistic 8

82% of global internet traffic will be video streaming or downloading in 2022

Statistic 9

54% of consumers want to see more videos from brands they support

Statistic 10

85% of users want to see more videos from brands

Statistic 11

92% of mobile video consumers share videos with others

Statistic 12

78% of people watch online videos every week

Statistic 13

83% of marketers say video helps them increase user engagement

Statistic 14

74% of all internet traffic in 2022 will be video

Statistic 15

63% of consumers prefer to see videos on a brand's website rather than written content

Statistic 16

89% of consumers say they watch videos on their mobile devices daily

Statistic 17

68% of viewers say they feel more connected to a brand after watching a video

Statistic 18

83% of viewers say they have watched a brand’s video to learn more about it

Statistic 19

86% of consumers want to see more videos from brands

Statistic 20

60% of consumers say they’ve been inspired to visit a store or location after watching a video

Statistic 21

78% of businesses say that a video on their website has increased the length of time visitors spend on their site

Statistic 22

83% of marketers observed increased engagement with videos compared to other content types

Statistic 23

91% of customers watch videos online for product reviews, demonstrations, or tutorials

Statistic 24

80% of marketers say video has helped them increase their social media engagement

Statistic 25

Including a video on a landing page can increase conversions by up to 80%

Statistic 26

84% of customers say they've been convinced to buy a product or service by watching a brand’s video

Statistic 27

73% of marketers say video has positively impacted their ROI

Statistic 28

57% of marketing professionals say video has helped increase sales

Statistic 29

57% of viewers are more likely to purchase a product after watching a product video

Statistic 30

93% of businesses report gaining new customers from their video marketing campaigns

Statistic 31

84% of consumers say they’ve been convinced to buy a product or service after watching a brand’s video

Statistic 32

60% of marketers report that their videos have directly increased sales

Statistic 33

76% of marketers say video has helped them generate leads

Statistic 34

88% of consumers say videos have convinced them to buy a product or service

Statistic 35

Adding video to emails can increase click-through rates by 200-300%

Statistic 36

69% of consumers say that watching product videos has influenced their purchase decision

Statistic 37

87% of organizations report that video has led to an increase in sales

Statistic 38

55% of marketers say video has helped them boost website traffic significantly

Statistic 39

71% of consumers say videos make them feel more confident in online purchasing decisions

Statistic 40

63% of B2B marketers report higher conversion rates when using video on landing pages

Statistic 41

61% of marketers believe video has significantly improved their SEO rankings

Statistic 42

86% of businesses use video as a marketing tool

Statistic 43

90% of marketers indicate video is an effective marketing tool

Statistic 44

70% of B2B marketers say video has improved their lead generation

Statistic 45

88% of B2B marketers report that video provides a strong ROI

Statistic 46

81% of businesses plan to increase their video marketing budgets

Statistic 47

85% of small businesses use video marketing

Statistic 48

55% of marketers say they get the best ROI from videos they produce in-house

Statistic 49

69% of consumers prefer to learn about products or services through videos

Statistic 50

88% of video marketers say video gives them a good ROI

Statistic 51

65% of executives visit a marketer's website after viewing a video

Statistic 52

70% of marketers say videos are their most effective content marketing tactic

Statistic 53

72% of viewers prefer to learn about products or services by watching a video

Statistic 54

62% of companies create at least one video in a quarter

Statistic 55

80% of marketers believe that videos have increased dwell time on their website

Statistic 56

89% of marketers report that video content provides good ROI

Statistic 57

95% of video marketers plan to increase their video marketing efforts in the next year

Statistic 58

46% of B2B content marketers say video content has the best ROI among content types

Statistic 59

56% of marketers say video is their most effective content marketing tactic

Statistic 60

81% of businesses say video helps increase retention and understanding

Statistic 61

65% of B2B marketers consider video an essential part of their strategy

Statistic 62

90% of video marketers say video has increased their brand awareness

Statistic 63

78% of B2B video marketers produce at least one video per quarter

Statistic 64

94% of B2B marketers plan to increase their video budgets in the coming year

Statistic 65

84% of marketers say video content provides good ROI

Statistic 66

77% of marketers say video content generates a positive ROI

Statistic 67

88% of video marketers say videos have helped increase brand awareness

Statistic 68

65% of B2B marketers plan to increase video content creation in the next year

Statistic 69

70% of consumers say they have watched a product demo video before purchasing

Statistic 70

87% of video marketers say they plan to create more videos this year to meet consumer demand

Statistic 71

70% of B2B marketers believe video marketing has helped them improve customer engagement

Statistic 72

65% of marketers say video marketing is a core part of their overall marketing strategy

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Sources

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Key Highlights

86% of businesses use video as a marketing tool
90% of marketers indicate video is an effective marketing tool
92% of mobile video consumers share videos with others
Including a video on a landing page can increase conversions by up to 80%
60% of B2B buyers watch product videos before making a purchase decision
84% of customers say they've been convinced to buy a product or service by watching a brand’s video
73% of marketers say video has positively impacted their ROI
59% of senior executives prefer to watch a video than read text
70% of B2B marketers say video has improved their lead generation
57% of marketing professionals say video has helped increase sales
88% of B2B marketers report that video provides a strong ROI
57% of viewers are more likely to purchase a product after watching a product video
54% of consumers want to see more video content from brands

With 86% of businesses leveraging video as a marketing tool and nearly all marketers recognizing its effectiveness, it’s clear that B2B video marketing isn’t just a trend—it’s a powerful strategy that can dramatically boost engagement, conversions, and ROI.

B2B Focus and Buyer Behavior

60% of B2B buyers watch product videos before making a purchase decision
B2B video marketing budgets are expected to increase by 57% in the next year
69% of B2B buyers watch videos during their purchasing process

B2B Focus and Buyer Behavior Interpretation

With 60% of B2B buyers watching product videos beforehand and nearly 70% incorporating videos into their buying journey, it's clear that investing in video marketing isn't just a trend—it's an essential strategy that's set to see a 57% boost in budgets, proving that in B2B, a picture (or a video) truly is worth a thousand procurement meetings.

Consumer Engagement and Sharing

92% of mobile video consumers share videos with others
59% of senior executives prefer to watch a video than read text
54% of consumers want to see more video content from brands
Videos are expected to make up 82% of all consumer internet traffic by 2022
82% of global internet traffic will be video streaming or downloading in 2022
54% of consumers want to see more videos from brands they support
85% of users want to see more videos from brands
92% of mobile video consumers share videos with others
78% of people watch online videos every week
83% of marketers say video helps them increase user engagement
74% of all internet traffic in 2022 will be video
63% of consumers prefer to see videos on a brand's website rather than written content
89% of consumers say they watch videos on their mobile devices daily
68% of viewers say they feel more connected to a brand after watching a video
83% of viewers say they have watched a brand’s video to learn more about it
86% of consumers want to see more videos from brands
60% of consumers say they’ve been inspired to visit a store or location after watching a video
78% of businesses say that a video on their website has increased the length of time visitors spend on their site
83% of marketers observed increased engagement with videos compared to other content types
91% of customers watch videos online for product reviews, demonstrations, or tutorials
80% of marketers say video has helped them increase their social media engagement

Consumer Engagement and Sharing Interpretation

With over 90% of consumers sharing and engaging with videos—especially on mobile—it's clear that in the digital marketing landscape, video isn't just a content type; it's the lingua franca that marketers and consumers alike prefer, making the case that in the age of attention scarcity, motion truly commands the aisle.

Impact on Conversion and Sales

Including a video on a landing page can increase conversions by up to 80%
84% of customers say they've been convinced to buy a product or service by watching a brand’s video
73% of marketers say video has positively impacted their ROI
57% of marketing professionals say video has helped increase sales
57% of viewers are more likely to purchase a product after watching a product video
93% of businesses report gaining new customers from their video marketing campaigns
84% of consumers say they’ve been convinced to buy a product or service after watching a brand’s video
60% of marketers report that their videos have directly increased sales
76% of marketers say video has helped them generate leads
88% of consumers say videos have convinced them to buy a product or service
Adding video to emails can increase click-through rates by 200-300%
69% of consumers say that watching product videos has influenced their purchase decision
87% of organizations report that video has led to an increase in sales
55% of marketers say video has helped them boost website traffic significantly
71% of consumers say videos make them feel more confident in online purchasing decisions
63% of B2B marketers report higher conversion rates when using video on landing pages

Impact on Conversion and Sales Interpretation

These compelling statistics reveal that embedding videos into marketing strategies isn't just a flashy trend—it’s a proven catalyst, turning browsers into buyers and boosting ROI so substantially that skipping video is essentially leaving money on the table.

Marketing Strategy and Perception

61% of marketers believe video has significantly improved their SEO rankings

Marketing Strategy and Perception Interpretation

With 61% of marketers seeing a boost in SEO from video, it's clear that in the digital race, a compelling visual might just be the ultimate secret weapon—ranking higher while captivating audiences.

Video Marketing Adoption and Usage

86% of businesses use video as a marketing tool
90% of marketers indicate video is an effective marketing tool
70% of B2B marketers say video has improved their lead generation
88% of B2B marketers report that video provides a strong ROI
81% of businesses plan to increase their video marketing budgets
85% of small businesses use video marketing
55% of marketers say they get the best ROI from videos they produce in-house
69% of consumers prefer to learn about products or services through videos
88% of video marketers say video gives them a good ROI
65% of executives visit a marketer's website after viewing a video
70% of marketers say videos are their most effective content marketing tactic
72% of viewers prefer to learn about products or services by watching a video
62% of companies create at least one video in a quarter
80% of marketers believe that videos have increased dwell time on their website
89% of marketers report that video content provides good ROI
95% of video marketers plan to increase their video marketing efforts in the next year
46% of B2B content marketers say video content has the best ROI among content types
56% of marketers say video is their most effective content marketing tactic
81% of businesses say video helps increase retention and understanding
65% of B2B marketers consider video an essential part of their strategy
90% of video marketers say video has increased their brand awareness
78% of B2B video marketers produce at least one video per quarter
94% of B2B marketers plan to increase their video budgets in the coming year
84% of marketers say video content provides good ROI
77% of marketers say video content generates a positive ROI
88% of video marketers say videos have helped increase brand awareness
65% of B2B marketers plan to increase video content creation in the next year
70% of consumers say they have watched a product demo video before purchasing
87% of video marketers say they plan to create more videos this year to meet consumer demand
70% of B2B marketers believe video marketing has helped them improve customer engagement
65% of marketers say video marketing is a core part of their overall marketing strategy

Video Marketing Adoption and Usage Interpretation

With over 86% of businesses leveraging video and nearly 90% attesting to its strong ROI, it's clear that in the battle for consumer attention, video isn't just a trend—it's the strategic playbook for B2B success, proving that if your marketing isn't moving picture, it's moving nowhere.