GITNUXREPORT 2025

B2B Seo Statistics

B2B SEO boosts leads, visibility, ROI, and supports online purchasing behaviors.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

Organic search accounts for 53% of all website traffic for B2B companies, highlighting its importance

Statistic 2

70% of online B2B searches lead to some form of offline engagement or purchase, showing SEO’s role in driving multi-channel interactions

Statistic 3

47% of B2B buyers consume 3-5 pieces of content before engaging with a sales rep, emphasizing content marketing in SEO strategies

Statistic 4

81% of researchers say content has a major impact on their buying decisions

Statistic 5

B2B companies that blog generate 67% more leads than those that do not, driven by effective SEO content

Statistic 6

83% of B2B marketers see content marketing and SEO as integrated efforts, maximizing results

Statistic 7

70% of B2B buyers prefer to research online rather than speak directly with a sales representative

Statistic 8

Mobile-friendliness influences 65% of B2B purchasing decisions, emphasizing the need for responsive SEO

Statistic 9

80% of B2B buyers conduct some type of online research prior to their purchase, making SEO a vital touchpoint

Statistic 10

52% of B2B decision-makers spend at least half their time researching online before making a purchase

Statistic 11

77% of B2B buyers research vendors online before making a purchasing decision, emphasizing the necessity of high SEO rankings

Statistic 12

69% of B2B prospects use search engines during their buyer journey, highlighting SEO's influence across the funnel

Statistic 13

90% of B2B buyers use the internet during their research phase, which underscores the importance of strong organic SEO presence

Statistic 14

78% of local searches result in an offline purchase, which is relevant for B2B companies targeting local markets

Statistic 15

61% of B2B marketers say improving SEO and growing their organic presence is their top inbound marketing priority

Statistic 16

75% of users never scroll past the first page of search engines, highlighting the importance of top-ranking SEO for B2B sites

Statistic 17

67% of B2B marketers consider SEO to be more effective than paid search

Statistic 18

93% of B2B marketers say that SEO generates more leads than any other marketing initiative

Statistic 19

57% of B2B marketers say SEO provides better ROI than other marketing channels

Statistic 20

The average rate for B2B SEO conversions is 2.4%, which is higher than other digital marketing channels

Statistic 21

68% of B2B companies have a dedicated SEO team or in-house specialist

Statistic 22

60% of B2B companies see SEO as a core part of their marketing strategy

Statistic 23

55% of inbound leads come from organic search, making SEO critical for B2B lead generation

Statistic 24

86% of B2B companies report that their SEO efforts directly improved their sales and revenue

Statistic 25

Average duration for organic SEO ranking improvements is approximately 6-12 months, depending on campaign scope

Statistic 26

44% of B2B marketers say their website's organic traffic increased by over 20% due to SEO efforts

Statistic 27

Long-tail keywords account for 70% of all web searches and are highly effective for B2B SEO targeting

Statistic 28

73% of B2B marketers optimize their content for SEO to improve search visibility

Statistic 29

92% of B2B marketers prioritize organic search as a key marketing channel

Statistic 30

48% of B2B companies see content-driven SEO as the most effective tactic to increase organic traffic

Statistic 31

The top 3 B2B SEO ranking factors are backlinks, content relevancy, and keyword optimization

Statistic 32

58% of B2B marketers see link building as a critical component of their SEO strategy

Statistic 33

68% of B2B marketers say that integrating SEO with other inbound marketing strategies improves overall results

Statistic 34

Effective SEO can lead to a 14.6% conversion rate on average, compared to 1.7% for outbound leads

Statistic 35

65% of B2B buyers say their vendor's online presence impacts their purchasing decision, underlining SEO importance

Statistic 36

41% of B2B marketers say that their SEO program is the most valuable lead generation tactic

Statistic 37

82% of B2B marketers report that SEO has helped them increase their brand awareness

Statistic 38

55% of B2B companies experience increased website traffic after deploying targeted SEO campaigns

Statistic 39

B2B SEO budgets account for approximately 40% of the overall digital marketing spend

Statistic 40

65% of B2B marketers say optimizing for voice search improves their SEO results, especially for local and niche markets

Statistic 41

81% of B2B marketers identify SEO as a primary driver of inbound leads

Statistic 42

59% of B2B marketers agree that content optimization for search engines boosts their lead quality

Statistic 43

Companies that invest in SEO see a higher return on investment compared to those that rely solely on paid advertising

Statistic 44

The average cost per lead for B2B SEO campaigns is 61% less than paid advertising, providing a cost-effective lead generation method

Statistic 45

74% of B2B companies plan to increase their SEO budgets in the next year due to its proven ROI

Statistic 46

66% of B2B marketers report increased organic traffic after implementing comprehensive SEO strategies

Statistic 47

49% of B2B marketers consider link building to be one of the most challenging SEO tasks, yet it remains essential for rankings

Statistic 48

71% of B2B marketers believe that SEO provides better long-term benefits than paid media, aiming for sustainable growth

Statistic 49

89% of B2B websites are not optimized for mobile, despite mobile commerce growth, indicating significant SEO opportunity

Slide 1 of 49

Sources

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Trust Badges - Publications that have cited our reports

Key Highlights

70% of B2B buyers prefer to research online rather than speak directly with a sales representative
61% of B2B marketers say improving SEO and growing their organic presence is their top inbound marketing priority
78% of local searches result in an offline purchase, which is relevant for B2B companies targeting local markets
75% of users never scroll past the first page of search engines, highlighting the importance of top-ranking SEO for B2B sites
47% of B2B buyers consume 3-5 pieces of content before engaging with a sales rep, emphasizing content marketing in SEO strategies
81% of researchers say content has a major impact on their buying decisions
67% of B2B marketers consider SEO to be more effective than paid search
93% of B2B marketers say that SEO generates more leads than any other marketing initiative
57% of B2B marketers say SEO provides better ROI than other marketing channels
The average rate for B2B SEO conversions is 2.4%, which is higher than other digital marketing channels
68% of B2B companies have a dedicated SEO team or in-house specialist
60% of B2B companies see SEO as a core part of their marketing strategy
55% of inbound leads come from organic search, making SEO critical for B2B lead generation

Did you know that 93% of B2B marketers agree SEO generates more leads than any other marketing strategy, with 81% claiming it has a major impact on sales and revenue—highlighting the critical importance of search engine optimization in today’s B2B landscape?

Buyer Behavior

Organic search accounts for 53% of all website traffic for B2B companies, highlighting its importance
70% of online B2B searches lead to some form of offline engagement or purchase, showing SEO’s role in driving multi-channel interactions

Buyer Behavior Interpretation

With over half of B2B website traffic stemming from organic search and 70% of online searches ultimately fueling offline engagements, SEO isn't just a digital boost—it's the silent engine powering multi-channel B2B success.

Content Marketing and Strategy

47% of B2B buyers consume 3-5 pieces of content before engaging with a sales rep, emphasizing content marketing in SEO strategies
81% of researchers say content has a major impact on their buying decisions
B2B companies that blog generate 67% more leads than those that do not, driven by effective SEO content
83% of B2B marketers see content marketing and SEO as integrated efforts, maximizing results

Content Marketing and Strategy Interpretation

In a landscape where nearly half of B2B buyers crave multiple pieces of content before engagement, and over 80% acknowledge content's decisive role in decision-making, the companies that invest in strategic, SEO-optimized blogging and seamless content marketing integration are essentially winning the digital buyer's mind—and their wallet.

Digital Research and Buyer Behavior

70% of B2B buyers prefer to research online rather than speak directly with a sales representative
Mobile-friendliness influences 65% of B2B purchasing decisions, emphasizing the need for responsive SEO
80% of B2B buyers conduct some type of online research prior to their purchase, making SEO a vital touchpoint
52% of B2B decision-makers spend at least half their time researching online before making a purchase
77% of B2B buyers research vendors online before making a purchasing decision, emphasizing the necessity of high SEO rankings
69% of B2B prospects use search engines during their buyer journey, highlighting SEO's influence across the funnel
90% of B2B buyers use the internet during their research phase, which underscores the importance of strong organic SEO presence

Digital Research and Buyer Behavior Interpretation

In a digital marketplace where 90% of B2B buyers rely on online research and 77% vet vendors via search engines, companies ignoring mobile-friendly, high-ranking SEO risk being benched before the buyer even picks up the phone.

Local Search and Conversion Metrics

78% of local searches result in an offline purchase, which is relevant for B2B companies targeting local markets

Local Search and Conversion Metrics Interpretation

With 78% of local searches translating into offline purchases, B2B companies ignoring local SEO are essentially leaving a significant portion of their potential clients unspoken — and unheard.

SEO Effectiveness and Perception

61% of B2B marketers say improving SEO and growing their organic presence is their top inbound marketing priority
75% of users never scroll past the first page of search engines, highlighting the importance of top-ranking SEO for B2B sites
67% of B2B marketers consider SEO to be more effective than paid search
93% of B2B marketers say that SEO generates more leads than any other marketing initiative
57% of B2B marketers say SEO provides better ROI than other marketing channels
The average rate for B2B SEO conversions is 2.4%, which is higher than other digital marketing channels
68% of B2B companies have a dedicated SEO team or in-house specialist
60% of B2B companies see SEO as a core part of their marketing strategy
55% of inbound leads come from organic search, making SEO critical for B2B lead generation
86% of B2B companies report that their SEO efforts directly improved their sales and revenue
Average duration for organic SEO ranking improvements is approximately 6-12 months, depending on campaign scope
44% of B2B marketers say their website's organic traffic increased by over 20% due to SEO efforts
Long-tail keywords account for 70% of all web searches and are highly effective for B2B SEO targeting
73% of B2B marketers optimize their content for SEO to improve search visibility
92% of B2B marketers prioritize organic search as a key marketing channel
48% of B2B companies see content-driven SEO as the most effective tactic to increase organic traffic
The top 3 B2B SEO ranking factors are backlinks, content relevancy, and keyword optimization
58% of B2B marketers see link building as a critical component of their SEO strategy
68% of B2B marketers say that integrating SEO with other inbound marketing strategies improves overall results
Effective SEO can lead to a 14.6% conversion rate on average, compared to 1.7% for outbound leads
65% of B2B buyers say their vendor's online presence impacts their purchasing decision, underlining SEO importance
41% of B2B marketers say that their SEO program is the most valuable lead generation tactic
82% of B2B marketers report that SEO has helped them increase their brand awareness
55% of B2B companies experience increased website traffic after deploying targeted SEO campaigns
B2B SEO budgets account for approximately 40% of the overall digital marketing spend
65% of B2B marketers say optimizing for voice search improves their SEO results, especially for local and niche markets
81% of B2B marketers identify SEO as a primary driver of inbound leads
59% of B2B marketers agree that content optimization for search engines boosts their lead quality
Companies that invest in SEO see a higher return on investment compared to those that rely solely on paid advertising
The average cost per lead for B2B SEO campaigns is 61% less than paid advertising, providing a cost-effective lead generation method
74% of B2B companies plan to increase their SEO budgets in the next year due to its proven ROI
66% of B2B marketers report increased organic traffic after implementing comprehensive SEO strategies
49% of B2B marketers consider link building to be one of the most challenging SEO tasks, yet it remains essential for rankings
71% of B2B marketers believe that SEO provides better long-term benefits than paid media, aiming for sustainable growth

SEO Effectiveness and Perception Interpretation

In the increasingly competitive B2B landscape, where 75% of users never venture beyond the first page, investing in SEO—the strategic pillar favored by over 90% of marketers for lead generation and ROI—remains not just a tactical choice but a vital imperative for sustainable growth, despite the month-long journey to rankings and the complex art of link building.

Technical SEO and Website Optimization

89% of B2B websites are not optimized for mobile, despite mobile commerce growth, indicating significant SEO opportunity

Technical SEO and Website Optimization Interpretation

With 89% of B2B websites overlooking mobile optimization despite booming mobile commerce, this glaring oversight presents a golden opportunity for businesses to leverage untapped search visibility and stay ahead in a mobile-first world.