Gitnux/Report 2026

Analytics Industry Statistics

The global data analytics market is estimated at $107.0 billion in 2026, explore the figures behind growth, companies and trends across analytics.
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Analytics Industry Statistics
Samuel NorbergWritten by Samuel Norberg·Fact-checked by Maya Johansson
Published
How this report is researched
01Editorial Scope

An editor sets the topic, the inclusion criteria, and the evaluation framework before research starts.

02Source Research

AI search agents locate sources and extract each figure together with the document it came from.

Read our full methodology →

Search agents attach provenance to every extracted figure.

Next review: within 31 days

01 Industry overview

The analytics industry at a glance

The global data analytics market is projected at $107.0 billion in 2026, as cloud analytics, generative AI and real-time processing accelerate adoption across industries.

$107.0B[20]
Global market size, 2026
31.8%[20]
Forecast CAGR, 2026–2033
33.4%[20]
North America share, 2025
35%[69]
Data scientist job growth, 2025–35
Market size
The global data analytics market is estimated at $85.5 billion in 2025 and projected to reach $107.0 billion in 2026. Grand View Research forecasts the market to reach $738.6 billion by 2033.[20]
Forecast & CAGR
Grand View Research forecasts a 31.8% compound annual growth rate from 2026 to 2033. Gartner separately forecasts the worldwide analytic platforms market to reach $48.6 billion in 2025, with a 15.5% CAGR from 2023 to 2028.[20][70]
Market share & regions
North America held the largest regional share of the global data analytics market at 33.4% in 2025. The market is global, with demand supported by cloud migration, artificial intelligence adoption and data-intensive decision-making across sectors.[20]
Segmentation
The market is segmented by analytics type, including descriptive, predictive, prescriptive, augmented and real-time analytics, and by solutions such as data management, data mining, security intelligence and data monitoring. Within Gartner’s broader data and analytics software market, data science and AI platforms grew 38.6% in 2024, while nonrelational database-management systems grew 22.7%.[20][70]
Trends, drivers & challenges
Growth is being driven by cloud-based analytics, generative AI, machine learning, predictive analytics, visualization and real-time processing. Gartner reported 13.9% growth in the global data and analytics software market in 2024, while the U.S. Bureau of Labor Statistics projects data-scientist employment to grow 35% from 2025 to 2035, indicating strong demand for analytical skills.[70][69]
M&A
Analytics M&A remained active in 2026. Clearwater Analytics completed an $8.4 billion take-private transaction in June 2026, while Nielsen agreed in August 2026 to acquire DoubleVerify for approximately $2.15 billion to expand its media-intelligence and advertising analytics capabilities.[10]
Regulation
The EU AI Act became broadly applicable on August 2, 2026, adding obligations relevant to analytics providers and deployers, including transparency requirements. Prohibited AI practices and AI-literacy obligations have applied since February 2, 2025, while rules for certain high-risk systems are scheduled for December 2, 2027, and August 2, 2028.[71]
Latest news
A major 2026 development was Nielsen’s agreement to acquire DoubleVerify for approximately $2.15 billion, creating a combined media-intelligence platform with more than $4 billion in pro forma revenue. The transaction reflects continuing consolidation around data quality, measurement, campaign optimization and outcome analytics.[10]

02 Ranking

Top 10 Companies in the Analytics Industry

The leading companies in the analytics industry, ranked on market impact, performance, momentum, innovation and brand popularity.

Updated November 11, 2026 · Next review December 11, 2026

Verdict

Alphabet stands out for cloud-linked data analytics because Google Cloud cites data analytics as a contributor to cloud growth and product demand, while Microsoft is the pick for enterprise BI since its Fabric, Power BI and OneLake are positioned as a unified data and analytics platform.

Ranked by Overall score · How we score ↓

Editor's top 3 picks

Where to start, by need.

  1. #1 Overall · Leader in cloud data platforms

    Alphabet

    US

    Ranked #1 · 9.4 · Cloud data platforms

    Why we picked it: Its analytics positioning is tied to Google Cloud growth and product demand, with an operating margin of 32.03% and 15% revenue growth.

    See in ranking ↓Visit abc.xyz ↗

  2. Leader in enterprise BI platforms

    Microsoft

    US

    Ranked #2 · 9.4 · Enterprise BI platforms

    Why we picked it: Its enterprise BI and data platform lineup is framed as unified across Fabric, Power BI, and OneLake, with a 45.62% operating margin and 15% revenue growth.

    See in ranking ↓Visit microsoft.com ↗

  3. Leader in database and cloud analytics

    Oracle

    US

    Ranked #3 · 9.4 · Database and cloud analytics

    Why we picked it: Its database and cloud analytics focus centers on insight discovery, supported by 17% revenue growth and a 31% operating margin.

    See in ranking ↓Visit oracle.com ↗

Pick 1 is the #1 company overall. Picks 2 and 3 are the highest-ranked companies in the top 5 that add a new segment.

Full ranking

Sort by
Top 10 companies in the analytics industry, 2026 – Gitnux ranking
#CompanyOverall ↓Company snapshot
1

Alphabet

Cloud data platforms · US

9.4
2

Microsoft

Enterprise BI platforms · US

9.4
3

Oracle

Database and cloud analytics · US

9.4
4

Palantir Technologies

Operational intelligence · US

9.3
5

Adobe

Customer and marketing analytics · US

9.2
6

Amplitude

Product and digital experience analytics · US

8.2
7

Alteryx

Analytics automation and data workflows · US

8.1
8

Dataiku

Enterprise AI and advanced analytics · FR

7.9
9

Strategy

Enterprise business intelligence software · US

7.8
10

Teradata

Cloud data warehouse and enterprise analytics · US

7.6

How we score

  • Impact (30%): scale and weight in the market (revenue, market share, employees, market position).
  • Performance (20%): recent revenue growth and operating margin; an analyst assessment where a company does not publish them.
  • Momentum (20%): growth trajectory and future potential.
  • Innovation (15%): R&D intensity and how technologically advanced the company is.

Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.

Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.

Cadence Recalculated when new figures are published; next review December 11, 2026.

Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.

Cite this ranking

APA

Samuel Norberg. (2026, November 11). Top 10 companies in the analytics industry. In Analytics Industry Statistics. Gitnux. https://gitnux.org/analytics-industry-statistics/#top-companies

report visual · Comparison

U.S. data and analytics market spend by customer segment and solution

Enterprise analytics holds the largest share at $5.4B.

Enterprise analytics$5.4B
Enterprise integration and quality$2.5B
Upper mid-market analytics$1.2B
Lower mid-market analytics$800.0M
Upper mid-market integration and quality$400.0M
Lower mid-market integration and quality$200.0M
source-verifiedsheaco.com

04 Statistics

Technology & Innovation

Technology adoption in 2026 shows heavy AI influence on decisions, with 85% of data analysts reporting AI-generated insights affected business-critical decisions.

AI in the analytics industry

  • 85% of data analysts said AI-generated insights influenced business-critical decisions at their organizations in 2026.[1]
  • 78% of surveyed businesses had experimented with or fully deployed open-source generative AI globally in 2024.[2]
  • 65% of data analysts said AI and agent-based systems work best when managed at the business level rather than by IT in 2026.[1]

Automation in the analytics industry

  • 88% of data analysts across the Americas, Europe, the Middle East, Africa and Asia-Pacific said mastering automation tools could boost their careers in 2025.[1]
  • Analytics and planning teams expected AI-driven automation to reallocate nearly 10% of planners’ time per quarter over the following one to two years in the U.S. advertising industry.[3]
  • 90% of data analysts surveyed globally said learning AI could help their career growth in 2025.[1]

Digital Transformation in the software and IT services sector (sector benchmark)

  • 45% of North American technology and business decision-makers planned to adopt AI and machine learning to improve business within 12 to 24 months.[4]
  • 75% of digital leaders globally planned to increase AI-related business expenditure in 2024.[4]
  • 34% of surveyed organizations globally identified replacing or upgrading legacy technology as a top digital-transformation goal in 2024.[4]
  • 72% of digital leaders globally expected to increase technology spending in 2024, compared with 50% of digital laggards, according to a survey of 855 technology and business decision-makers.[4]
  • 54.8% of surveyed organizations reported having a chief digital officer or another executive responsible for digital transformation.[5]

Technology Adoption in the software and IT services sector (sector benchmark)

  • 51.8% of surveyed organizations reported that AI solutions were somewhat or extremely rare in 2024.[5]
  • 67.6% of IT services were delivered through cloud infrastructure among surveyed organizations in 2024.[5]
  • 57.7% of surveyed organizations reported having a chief information security officer or equivalent in 2024.[5]
  • More than 50% of surveyed global IT decision-makers were exploring AI use cases or piloting AI technologies in 2024.[4]

Cloud Computing in the software and IT services sector (sector benchmark)

  • 71.5% of EU enterprises using paid cloud services used them for file storage in 2025.[6]
  • 85.2% of EU enterprises using paid cloud services used them for email in 2025.[6]
  • 26.1% of EU enterprises using paid cloud services used computing platforms for application development, testing or deployment in 2025.[6]
  • 52.7% of EU enterprises with at least 10 employees used paid cloud-computing services in 2025.[6]
  • 71.7% of EU enterprises using paid cloud services used them for office software in 2025.[6]
  • 65.5% of EU enterprises using paid cloud services used them for security software applications in 2025.[6]

Big Data in the software and IT services sector (sector benchmark)

  • 14% of enterprises with at least 10 employees across the OECD used big-data analytics on average, based on 2022 data or the latest available year.[7]
  • Big-data analytics adoption averaged 14% among OECD enterprises with at least 10 employees, compared with 49% for cloud computing in the latest comparable data.[7]
  • 3% was the lowest reported enterprise adoption rate for big-data analytics across OECD countries in the latest available data through 2023.[7]
  • 40% was the highest reported enterprise adoption rate for big-data analytics across OECD countries in the latest available data through 2023.[7]

IoT in the software and IT services sector (sector benchmark)

  • 53% was the highest reported enterprise adoption rate for IoT technologies across OECD countries in the latest available data through 2023.[7]
  • 6% was the lowest reported enterprise adoption rate for IoT technologies across OECD countries in the latest available data through 2023.[7]
  • 27% of OECD enterprises used IoT technologies on average, compared with 49% using cloud computing in the latest comparable data.[7]
  • 27% of enterprises with at least 10 employees across the OECD used Internet of Things technologies on average, based on 2023 or the latest available data.[7]

Innovation in the analytics industry

  • Around USD 40 billion was invested in deals involving Databricks, OpenAI, xAI, Anthropic and Waymo in 2024, about 10% of global AI-related deal value.[8]

05 Statistics

Data & Analytics

Data quality and governance show up as measurable blockers, with 95% of enterprise data leaders and practitioners reporting a data-quality issue impacting outcomes in 2024.

Business intelligence in the analytics industry

  • 47% of technology respondents expected business-intelligence penetration within their organizations after 12 months in the 2024 Wisdom of Crowds study.[9]
  • 55% of technology respondents projected business-intelligence penetration after 36 months in the 2024 Wisdom of Crowds study.[9]
  • 53% of technology respondents projected business-intelligence penetration after 24 months in the 2024 Wisdom of Crowds study.[9]
  • 40% was the average current penetration of business-intelligence solutions among technology respondents in the 2024 Wisdom of Crowds study.[9]

Data analytics in the analytics industry

  • 22.8% of MSCI revenue came from its Analytics segment in 2025.[10]
  • $89.3 billion was the reported 2025 revenue of the U.S. insights-and-analytics industry, up 7.8% year over year.[11]
  • 37% of 2025 U.S. insights-and-analytics industry revenue came from the digital data analytics segment, according to the 2026 market report.[11]
  • 42% year-over-year growth brought Amplitude’s paying customer count to 3,875 in 2024, reflecting adoption of its digital analytics platform.[10]

Data Quality in the software and IT services sector (sector benchmark)

  • In 2025, 34% of organizations globally rated their data excellent for relevance and suitability, across surveyed technology and business organizations.[12]
  • In 2025, 35% of organizations globally rated their data excellent for consistency and standardization, across surveyed technology and business organizations.[12]
  • In 2025, 43% of organizations globally rated their data excellent for quality and completeness, across surveyed technology and business organizations.[12]
  • In 2024, 95% of enterprise data leaders and practitioners reported a data-quality issue with a direct impact on business outcomes, across companies with at least $1 billion in revenue.[13]
  • In 2025, 46% of organizations globally said they were fully confident in their data quality, across surveyed technology and business organizations.[12]
  • In 2025, 46% of organizations globally rated their data excellent for accuracy and integrity, across surveyed technology and business organizations.[12]

Data Governance in the software and IT services sector (sector benchmark)

  • In 2024, 18.3% of organizations reported having a data-governance or catalog solution as part of their governance program, according to a global governance study.[14]
  • In 2026, 76% of global data leaders said their company’s AI governance did not completely keep pace with employee use of AI technology.[14]
  • In 2024, 61% of supply-management organizations reported having a dedicated data-governance function, based on an Institute for Supply Management survey.[15]
  • In 2024, 81.7% of organizations reported having no data-governance or catalog solution as part of their governance program, according to a global governance study.[14]
  • In 2024, 35% of U.S. technology executives prioritized data governance among their data-management areas for the next 12 months.[16]
  • In 2024, 32% of global technology leaders prioritized data governance among their data-management areas for the next 12 months.[16]

KPIs in the analytics industry

  • 591 Amplitude customers each generated more than $100,000 in annual recurring revenue at December 31, 2024, a tracked KPI for enterprise expansion.[10]
  • 42 Amplitude customers each generated more than $1 million in annual recurring revenue at December 31, 2024.[10]
  • 43% year-over-year customer-count growth was reported by Palantir in the fourth quarter of 2024.[17]
  • 61% of Similarweb annual recurring revenue came from customers above $100,000 in annual recurring revenue in 2024.[18]

06 Statistics

Strategy & Growth

Market growth is quantified with a 31.8% projected CAGR for 2026–2033 and a 33.4% North America share in 2025.

Growth in the analytics industry

  • 36.7% was the projected 2025–2032 compound annual growth rate for Asia-Pacific data analytics.[19]
  • 33.4% was North America’s share of global data-analytics-market revenue in 2025.[20]
  • 31.8% was the projected compound annual growth rate for the global data-analytics market from 2026 to 2033.[20]
  • $107.0 billion was the estimated global data-analytics market size for 2026.[20]
  • $85.5 billion was the estimated global data-analytics market size in 2025.[20]

Differentiation in the analytics industry

  • 32.7% was the 2025 revenue share of predictive analytics, the leading type segment in the global data-analytics market.[20]
  • 23% of governance programs covered machine-learning and AI training datasets in the 2024 study.[14]
  • 36.1% was the 2025 revenue share of security intelligence, the leading solution segment in the global data-analytics market.[20]
  • 30.8% was the 2025 revenue share of supply-chain management, a leading application segment in the global data-analytics market.[20]

Mergers and acquisitions in the analytics industry

  • $56.5 million was the announced value of Privateer’s 2024 acquisition of satellite-data analytics company Orbital Insight.[21]
  • 150 data-analytics-sector M&A transactions were announced in the first quarter of 2024, according to Capital IQ data compiled by Solganick.[21]
  • $361 million was the announced value of KKR’s 2024 acquisition of IQGeo, a digital-twin network-software company.[21]
  • $28 billion was the announced value of Cisco’s 2024 acquisition of Splunk, whose products include analytics and observability.[21]
  • $93 million was the announced value of Samsung Medison’s 2024 acquisition of AI-based ultrasound-support company Sonio.[21]

Strategic partnerships in the analytics industry

  • 10 top ecosystem partners had Accenture as their number-one partner in fiscal 2025.[22]
  • 9,000 clients were served by Accenture in fiscal 2025 through its technology, AI and data ecosystem.[22]
  • 195 of Accenture’s top 200 clients had been clients for at least 10 years in fiscal 2025.[22]
  • 100,000+ tracked deals were covered by SPS before its 2024 acquisition by With Intelligence, supporting private-markets analytics.[23]
  • 305 Diamond clients were reported by Accenture in fiscal 2025 as its largest client relationships.[22]

07 Statistics

People & Workforce

Workforce demand is quantified with data-scientist job growth projected at 35% from 2025 to 2035, while only 3% of organizations had cross-functional teams for AI reskilling in 2025.

Hiring in the analytics industry

  • 77% of surveyed organizations reported increased hiring linked to AI, compared with 46% reporting role reductions, in the 2025 global Snowflake survey.[24]
  • 29% of organizations identified data and analytics as an AI-related hiring area in the 2025 global AI hiring survey.[25]

Remote Work in the software and IT services sector (sector benchmark)

  • 34.8% of global software and IT services respondents worked remotely in 2026, according to the Stack Overflow Developer Survey.[26]
  • 48% of U.S. software and IT professionals surveyed worked remotely in 2026, compared with 21% in France.[26]
  • 10% of technology-services respondents worked under fully flexible arrangements in 2025, allowing employees substantial control over remote work.[27]
  • 6% of global respondents worked fully remotely in 2025, defined as spending less than one day per week in the office.[27]
  • 84% of technology-services employers agreed in 2025 that the ability to work remotely is important for employee retention.[27]

Hybrid Work in the software and IT services sector (sector benchmark)

  • 61% of U.S. employees with remote-capable jobs preferred hybrid work in November 2025, compared with 33% preferring fully remote work.[28]
  • 52% of U.S. employees with remote-capable jobs worked in hybrid arrangements in May 2026, according to Gallup.[28]
  • 55% of technology-services respondents worked in a hybrid arrangement in 2025, the highest share among industries measured by Cisco.[27]
  • 47% of global respondents worked in hybrid arrangements in 2025, down from 63% in Cisco’s 2022 study.[27]
  • 56% of IT employees worked in hybrid arrangements in 2025, while 31% were fully remote and 13% attended the office daily.[29]

Upskilling in the analytics industry

  • 89% of surveyed technology organizations said hiring IT talent was more expensive than upskilling their current workforce in 2025.[30]
  • 96% of data leaders said staff needed more training in AI or data literacy to use the technology responsibly in 2026.[30]
  • Only 3% of organizations had cross-functional teams responsible for AI reskilling and upskilling in the 2025 global AI hiring survey.[25]

Employee Engagement in the software and IT services sector (sector benchmark)

  • 37% of exclusively remote U.S. employees were engaged in May 2026, compared with 34% of hybrid employees and 29% of on-site employees with remote-capable jobs.[28]
  • 54% of exclusively remote U.S. employees were thriving in May 2026, compared with 52% of hybrid employees and 49% of on-site employees with remote-capable jobs.[28]
  • 22.2% of global software and IT respondents were happy with their current professional role in 2026, while 32.6% were unhappy.[26]
  • 92% of employees ranked collaboration and community as very important aspects of office culture in Cisco’s 2025 global study.[27]
  • 74% of respondents approved of fully flexible hybrid policies in 2025, the highest positive sentiment among the policy types Cisco measured.[27]

Change Management in the software and IT services sector (sector benchmark)

  • 48% of SAP change-management respondents faced pressure in 2025 to implement changes more quickly.[31]
  • 59% of SAP change-management respondents expected AI to automate manual processes in change management, according to the 2025 survey.[31]
  • 86% of SAP change managers said in 2025 that change management gives their business a competitive advantage.[31]
  • 44% of SAP change-management respondents identified requirements gathering as a challenge in 2025.[31]
  • 87% of SAP change-management respondents believed AI would influence change management during the five years following the 2025 survey.[31]

08 Statistics

Customer & Sales

Customer expansion signals are tracked via paying counts and top-customer revenue, including Palantir’s average revenue from top 20 customers reaching USD 93.9 million in 2025.

Customer retention in the analytics industry

  • 84% of Datadog customers had adopted at least two products by December 31, 2025, up from 72% five years earlier, indicating deeper existing-customer relationships.[32]
  • Palantir’s average revenue from its top 20 customers reached USD 93.9 million in 2025, up 45% from USD 64.6 million in 2024.[17]

Customer acquisition in the analytics industry

  • Datadog had approximately 4,310 customers with annual recurring revenue of at least USD 100,000 at December 31, 2025, up from 3,610 a year earlier.[32]
  • Datadog had approximately 32,700 customers at year-end 2025, compared with 30,000 at year-end 2024.[33]

09 Statistics

Marketing & Brand

Marketing analytics ties to cloud deployment scale, with the U.S. marketing-analytics market having a 70.88% cloud-deployment share in 2025.

Marketing in the analytics industry

  • $2.69 billion was Adobe’s 2023 U.S. digital-data-analytics revenue, ranking second among listed U.S. companies in the segment.[34]
  • $3.14 billion was Salesforce’s 2023 U.S. digital-data-analytics revenue, the largest among listed U.S. companies in the segment.[34]
  • $1.28 billion was HubSpot’s 2023 U.S. digital-data-analytics revenue, according to the U.S. insights and analytics industry report.[34]
  • $699.6 million was Zeta Global’s 2023 U.S. digital-data-analytics revenue, according to the U.S. insights and analytics industry report.[34]

Digital marketing in the analytics industry

  • 48% of companies expected growth in AI-related marketing roles within two to three years, according to a 2025 digital-marketing survey.[35]
  • 18.2% of surveyed organizations were still transitioning to Google Analytics 4 in the 2024 digital-marketing benchmark survey.[36]
  • 70.88% was the cloud-deployment share of the U.S. marketing-analytics market in 2025.[37]
  • $410.66 billion was the estimated global digital-marketing industry value in 2024.[35]

Branding in the analytics industry

  • $1.20 billion was SAS Institute’s estimated 2024 marketing-analytics revenue in the same company ranking.[38]
  • $2.90 billion was Salesforce’s estimated 2024 marketing-analytics revenue in a company ranking covering the global market.[38]
  • 15% of surveyed marketing organizations identified business intelligence as an in-demand capability relevant to analytics-led brand management.[39]
  • 16% of surveyed marketing organizations identified branding as an in-demand capability.[39]

Social media in the analytics industry

  • 28.93% was the social-media-analytics share of U.S. marketing-analytics spending in 2025.[37]
  • $896.8 million was NICE Systems’ 2023 U.S. digital-data-analytics revenue, according to the Insights Association.[34]
  • $620.1 million was LiveRamp’s 2023 U.S. digital-data-analytics revenue, according to the Insights Association.[34]
  • $509.8 million was Intuit’s Mailchimp-related 2023 U.S. digital-data-analytics revenue, according to the Insights Association.[34]

Influencer Marketing in the software and IT services sector (sector benchmark)

  • Across technology companies, 27% of marketers reported dedicated but flat budgets for creator or influencer marketing in 2026, according to Nielsen’s global marketing survey.[40]
  • Across B2B companies, another 29% of marketing organizations planned to adopt influencer marketing within the next year in 2025, based on an Ipsos survey of 1,500 marketing leaders.[41]
  • Across technology companies, 64% of marketers reported dedicated and growing budgets for creator or influencer marketing in 2026, according to Nielsen’s global marketing survey.[40]
  • Across B2B companies, 43% of marketers reported outstanding results from their influencer programs in the 2025 B2B Influencer Marketing Report.[42]
  • Across B2B companies, 55% of marketing organizations were using influencers in 2025, based on an Ipsos survey of 1,500 marketing leaders.[41]

10 Statistics

Operations & Execution

Execution constraints show in skills and margins, including Workiva’s free-cash-flow margin at 15.6% in 2025 and 40% of organizations needing metrics and analytics skills for marketing decisions.

Process optimization in the analytics industry

  • 40% of surveyed organizations said they needed metrics and analytics skills to improve marketing decision processes.[39]
  • 24% of surveyed organizations planned to build missing marketing capabilities through professional development.[39]
  • 57% of surveyed organizations said they were likely to hire externally to add missing marketing capabilities, including analytics capabilities.[39]
  • 39% of surveyed organizations said they needed social-media skills to improve digital marketing processes.[39]

Operational efficiency in the analytics industry

  • 15.6% was Workiva’s free-cash-flow margin in 2025, up from 11.7% in 2024 as the company cited improved operational efficiency.[43]
  • 82% was Palantir’s gross margin in 2025, up from 80% in 2024.[17]
  • 9.9% was Workiva’s 2025 non-GAAP operating margin, 560 basis points above its 2024 result.[43]
  • 60.9% was Fastly’s full-year 2025 gross margin, up from 58.8% in 2024.[44]

Quality management in the analytics industry

  • 113% was Workiva’s net customer-retention rate at December 31, 2025.[43]
  • 98.7% was Fastly’s annual revenue-retention rate at the end of 2025.[44]
  • 97% was Workiva’s gross customer-retention rate at December 31, 2025.[43]
  • 94% was Vertex’s gross-revenue-retention rate at December 31, 2025.[45]

Outsourcing / Offshoring in the software and IT services sector (sector benchmark)

  • Among German IT-service generalists, 19.5% of digital-experience services for customer projects were delivered nearshore in 2024.[46]
  • Across EU enterprises sourcing business functions internationally during 2021–2023, 28.7% moved information and communication technology services abroad.[6]
  • Across European organizations, 35% planned to increase their use of nearshore outsourcing in the 2024/2025 sourcing study.[47]
  • Across German digital-experience service providers, 7.6% of services for customer projects were delivered offshore in 2024.[46]
  • Across German digital-experience service providers, 13.2% of services for customer projects were delivered nearshore in 2024.[46]

11 Statistics

Finance & Pricing

Pricing and margin outcomes are quantified, including Workiva’s 2025 non-GAAP operating margin at 9.9% and Palantir’s 2025 sales-and-marketing expense increase of 19%.

Pricing strategy in the analytics industry

  • 30% was the year-over-year increase in Quantum Metric’s average contract size in 2024.[48]
  • 30% was the average annual value generated by predictive pricing algorithms designed by a Revenue Analytics executive for CarMax, according to the company’s profile.[49]
  • More than $30 million in annual value was delivered by predictive pricing algorithms designed for CarMax, according to Revenue Analytics.[49]
  • 1,000+ radio stations were using Revenue Analytics’ RateOptics pricing and sales-analytics tools by 2019.[49]

Cost reduction in the analytics industry

  • 13% was HubSpot’s increase in sales-and-marketing expense in 2025 compared with 2024.[50]
  • 4% was Workiva’s 2025 year-over-year free-cash-flow-margin improvement, rising from 11.7% to 15.6%.[43]
  • 19% was Palantir’s increase in sales-and-marketing expense in 2025 compared with 2024, despite the company’s focus on operating leverage.[17]
  • 44% of HubSpot’s 2025 revenue was allocated to sales and marketing expense.[50]

Profitability in the analytics industry

  • 1.0% was Vertex’s net-income margin in 2025, compared with negative 7.9% in 2024.[45]
  • 9.9% was Workiva’s 2025 non-GAAP operating margin.[43]
  • 39% was S&P Global’s operating margin in 2024, compared with 32% in 2023.[51]
  • $5.58 billion was S&P Global’s 2024 operating profit.[51]

Financial planning in the analytics industry

  • $275 million to $290 million was Workiva’s 2026 adjusted-free-cash-flow outlook.[43]
  • $165 million to $175 million was Workiva’s 2026 non-GAAP operating-income outlook.[43]
  • $338 million to $340 million was the Q1 2026 revenue outlook in the 2025 shareholder letter for the analytics-software company represented in the filing.[52]
  • $1.45 billion to $1.46 billion was Workiva’s revenue outlook for 2026.[43]

12 Statistics

Product & Service

Product usage scales alongside integrations, with HubSpot’s ecosystem offering more than 1,700 integrations and applications in 2024.

Product development in the analytics industry

  • 8% year-over-year growth increased Amplitude customers generating more than $1 million in annual recurring revenue to 42 in 2024.[10]
  • 42% year-over-year growth brought Amplitude’s paying customer count to 3,875 in 2024, reflecting expansion of its digital analytics product.[10]
  • 16% year-over-year growth increased Amplitude customers generating more than $100,000 in annual recurring revenue to 591 in 2024.[10]
  • 14,000 paid customers used Microsoft Fabric, its unified data and analytics platform, in 2024.[53]

Product lifecycle in the analytics industry

  • 53% of HubSpot customers were located outside the United States in 2024, demonstrating the platform’s international lifecycle and expansion reach.[54]
  • 247,939 customers in more than 135 countries used HubSpot’s customer platform at December 31, 2024, covering the platform’s active product lifecycle.[55]
  • More than 1,700 integrations and applications were available in HubSpot’s ecosystem in 2024, extending the lifecycle of its analytics-enabled platform.[54]
  • 48% of HubSpot revenue came from customers referred by solutions partners in 2024, supporting implementation and lifecycle expansion.[54]

After-sales in the analytics industry

  • 124% net revenue retention was reported by the analytics-focused digital advertising company for 2023, reflecting expansion among existing customers.[56]
  • 107% constant-currency net dollar retention was reported by Freshworks for customers contributing more than $5,000 in annual recurring revenue at December 31, 2023.[50]
  • Over 95% gross revenue retention was reported by the analytics-focused digital advertising company for each of 2022 and 2023.[56]
  • 96% annual revenue retention was reported by Dun & Bradstreet in 2024 for its data and analytics business.[10]

Value proposition in the analytics industry

  • 29% of HubSpot customers were associated with solutions partners at December 31, 2024, while those customers generated 48% of annual revenue.[54]
  • 47% of HubSpot customers were located outside the United States and generated 47% of revenue in 2024, showing the platform’s international value proposition.[54]
  • 405 Similarweb customers generated more than $100,000 annually in 2024, an 11% increase from the prior year.[18]
  • 61% of Similarweb annual recurring revenue came from customers generating more than $100,000 annually in 2024.[18]

13 Statistics

Sustainability & Ethics

Sustainability metrics connect to infrastructure, including Amazon’s global data-center PUE of 1.14 in 2025 and 100% of NVIDIA electricity use under operational control coming from renewable electricity in fiscal 2025.

Sustainability in the analytics industry

  • 60% of NTT Global Data Centers’ Scope 2 electricity came from renewable energy in FY2024, up from 36% in FY2022.[57]
  • 1.14 was Amazon’s global data-center power-usage-effectiveness ratio in 2025.[58]
  • 100% of NVIDIA electricity use for offices and data centers under operational control came from renewable electricity in fiscal 2025.[59]

ESG in the analytics industry

  • 66% of Equinix suppliers by emissions covering purchased and capital goods were targeted to have science-based targets by 2025.[60]
  • 50% is Equinix’s target for reducing absolute Scope 1 and 2 greenhouse-gas emissions by 2030 from its 2019 base year.[60]

Ethics in the analytics industry

  • 100% of Palantir’s product-development stages are intended to treat privacy as a first-order concern through privacy-by-design principles.[10]
  • 100% of Palantir decisions affecting individual rights are not intended to be left solely to computers, according to its stated AI-ethics principles.[10]

Circular economy in the analytics industry

  • 41% was the estimated reduction in embodied carbon from materials substituted by Meta’s first mass-timber administrative building in 2025.[61]
  • 7 Microsoft Circular Centers operated worldwide in 2025, enabling reuse and recycling of decommissioned data-center hardware.[53]

Carbon footprint in the analytics industry

  • 19 GW of new renewable-energy capacity was contracted by Microsoft across 16 countries in 2024 to support carbon reduction.[62]
  • 34% was the 2025 increase in Amazon’s emissions from purchased electricity, driven partly by data-center electricity use.[58]

15 Statistics

Globalization & Expansion

International revenue shares are tracked, with 33.4% of global revenue share in North America referenced for 2025 and 66% of revenue coming from international customers for the reported analytics company in 2024.

Globalization in the analytics industry

  • 11% of the same analytics company’s revenue came from the Middle East in 2024.[10]
  • 21% of the same analytics company’s revenue came from the rest of Europe in 2024.[10]
  • 66% of revenue came from international customers for the reported analytics company in 2024.[10]
  • 13% of the same analytics company’s revenue came from Asia Pacific in 2024.[10]

Key questions about the analytics industry

What is the global data analytics market size in 2026?
The global data analytics market is projected at $107.0 billion in 2026, with the estimate rising from $85.5 billion in 2025.
How fast is the market growing after 2026?
Grand View Research forecasts a 31.8% compound annual growth rate from 2026 to 2033, reaching $738.6 billion by 2033.
Which companies lead the analytics industry?
Alphabet stands out for cloud-linked data analytics because Google Cloud cites data analytics as a contributor to cloud growth and product demand, while Microsoft is the pick for enterprise BI since its Fabric, Power BI and OneLake are positioned as a unified data and analytics platform.
What technology shifts are showing up across analytics adoption?
Gartner reported 13.9% growth in the global data and analytics software market in 2024, while growth drivers cited include cloud-based analytics, generative AI, machine learning, predictive analytics, visualization, and real-time processing.
How is the analytics software market segmented?
The market is segmented by analytics type, including descriptive, predictive, prescriptive, augmented, and real-time analytics, and by solutions such as data management, data mining, security intelligence, and data monitoring.
What regulation changes add compliance workload for analytics providers and deployers?
The EU AI Act became broadly applicable on August 2, 2026, adding transparency requirements relevant to analytics providers and deployers, with prohibited AI practices and AI-literacy obligations applying since February 2, 2025.
Reference

Cite This Report

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APA
Samuel Norberg. (2026, November 11). Analytics Industry Statistics. Gitnux. https://gitnux.org/analytics-industry-statistics
MLA
Samuel Norberg. "Analytics Industry Statistics." Gitnux, 11 Nov 2026, https://gitnux.org/analytics-industry-statistics.
Chicago
Samuel Norberg. 2026. "Analytics Industry Statistics." Gitnux. https://gitnux.org/analytics-industry-statistics.

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