GITNUX MARKETDATA REPORT 2024

Womens Sneakers Popularity Statistics

Women's sneakers are currently one of the most popular footwear choices, with a significant increase in sales and demand over the past few years.

Statistic 1

"An estimated 41% of women prefer athletic sneakers over other styles"

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Statistic 2

"23% of women admit to having more than 5 pairs of sneakers"

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Statistic 3

"More than 50% of women use sneakers for casual occasions and workouts"

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Statistic 4

"In 2019, Women's sports footwear sales reached 7.64 billion U.S. dollars"

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Statistic 5

"Women's sneakers segment reached a growth rate of 7% in 2020"

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Statistic 6

"20% of women prefer performance sneakers, while 80% opt for a comfortable ride"

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Statistic 7

"30% of women prefer to buy sneakers online"

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Statistic 8

"The average American woman will spend over $20,000 on shoes in her lifetime, with a considerable portion going to sneakers"

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Statistic 9

"White is the most popular color for women's sneakers, with 35% of all sales"

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Statistic 10

"In 2018, athletic footwear represented 34.2% of total women's footwear purchased in the U.S"

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Statistic 11

"In 2019, about 213.6 million pairs of women's athletic shoes were sold in the U.S."

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Statistic 12

"The U.S women's athletic footwear market is expected to reach $6.4 Billion in sales by 2027"

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Statistic 13

"Fitness/running is the most popular activity for women who buy athletic shoes, at 67%"

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Statistic 14

"33% of women who purchase athletic shoes use them for casual/everyday use"

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Statistic 15

"About 23% of women use their athletic shoes for specific workout classes"

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Statistic 16

"76% of women in the U.S buy athletic shoes in-store"

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Statistic 17

"Women aged 18-24 constituted the highest share of athletic shoe buyers in 2019, with nearly 24%."

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Statistic 18

"Women's sneakers market is set to grow at a CAGR of 5.3% during the forecast period of 2020 to 2027"

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Statistic 19

"The three most popular brands for women's sneakers are Nike, Adidas, and New Balance"

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