GITNUX MARKETDATA REPORT 2024

Womens Hoodies Popularity Statistics

Women's hoodies have a consistently high popularity, with a growing trend in demand among consumers.

Statistic 1

"In 2020, sales of active wear, including women's hoodies, saw an 11% increase."

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Statistic 2

"As of 2021, hoodies are part of the No.1 preferred dress style of 41% of women."

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Statistic 3

"55% of women in the U.S. have more than 4 hoodies in their wardrobe."

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Statistic 4

"31% of women usually wear hoodies during leisure time according to a 2021 survey."

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Statistic 5

"In 2020, shopping for hoodies increased by 60% among women as compared to the previous year."

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Statistic 6

"Searches for women’s oversized hoodies have surged by 130% YoY."

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Statistic 7

"71% of women prefer hoodies that also have pockets."

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Statistic 8

"An estimated 39% of women say hoodies are their top clothes to wear when it's raining."

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Statistic 9

"65% of women prefer black hoodies over other color options."

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Statistic 10

"25% of women prefer to wear oversized hoodies."

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Statistic 11

"In total, searches for hoodies for women had a growth of 81% over the last couple of years."

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Statistic 12

"Hoodies as being part of people's "Go-to" clothing has risen 50% in 2020 among women."

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Statistic 13

"35% of women preferred hoodies as their top choice for layering clothes."

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Statistic 14

"Women’s hoodies have seen an increased preference among the 18-25 age group by 57%."

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Statistic 15

"In the UK, 22% of adult women surveyed in 2021 reported owning a hoodie or sweatshirt branded with a slogan, logo or emblem."

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