Watch Brands Popularity Statistics

The statistics on watch brands popularity indicate the relative market share and consumer preference across different brands.

Statistic 1

"Rolex ranks as the most reputable watch brand in the world, according to 19.2 percent of respondents of a 2020 survey held in the U.S."

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Statistic 2

"Following Rolex in the same survey was Omega, as the second most reputable watch brand, with a score of 12.8 percent."

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Statistic 3

"Timex is the most known watch brand amongst Americans, with 84 percent of respondents aware of the brand."

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Statistic 4

"Rolex dominates UK's market with a 27.6 percent market share."

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Statistic 5

"Seiko is the most popular foreign watch brand in China, according to a 2019 survey, outranking both Rolex and Omega."

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Statistic 6

"Switzerland is the world’s leading exporter of watches with brands like Rolex, TAG Heuer, and Patek Philippe hailing from the country."

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Statistic 7

"The Apple Watch is the best-selling watch worldwide, selling almost twice as many units as the number two on the list, Rolex."

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Statistic 8

"In 2020, 5 percent of U.S. respondents owned a TAG Heuer."

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Statistic 9

"16% of young adults aged 18 to 34 perceive brands such as Rolex to be outdated and uncool."

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Statistic 10

"Casio’s G-Shock was the most-searched digital watch brand in the U.S. in 2020."

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Statistic 11

"Hublot recorded an increase in brand searches of 39% in 2020, showing a significant uptick in the brand's popularity."

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Statistic 12

"The most sought-after pre-owned watch brands on eBay in 2020 were Rolex, Omega, and Breitling."

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Statistic 13

"In Japan, Seiko continues to enjoy the highest brand awareness, at 99.9%."

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Statistic 14

"One in three watches sold in the UK in 2019 was made by the brand Fossil."

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Statistic 15

"In 2020, Citizen confirmed it was the number one watch company in the UK by volume with more than 1.1 million timepieces sold."

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Statistic 16

"Tommy Hilfiger saw an 11% increase in watch sales in 2020, despite the global economic downturn."

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Statistic 17

"Among new luxury personal goods consumers, around 30% had bought a luxury watch in 2020."

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