GITNUX MARKETDATA REPORT 2024

Watch Brand Prestige Statistics

Watch brand prestige statistics provide a quantitative measure of the reputation and perceived value of different watch brands in the market.

Statistic 1

"Rolex is considered the most valuable Swiss watch brand, estimated to be worth $7.9 billion."

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Statistic 2

"TAG Heuer's brand value is estimated to be around $914 million in 2020."

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Statistic 3

"23.7% of the search interest in Swiss watches is about Rolex, the highest amongst all brands."

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Statistic 4

"Patek Philippe is the most expensive watch brand, with its products regularly fetching millions at auction."

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Statistic 5

"The Omega Speedmaster is one of the most well-known wristwatches, part of every one of NASA’s piloted missions since 1965."

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Statistic 6

"Hublot's Classic Fusion line is their top-selling line with growth at 48%."

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Statistic 7

"Breitling, another iconic watch manufacturer, has more than 5,000 retailers worldwide."

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Statistic 8

"About 18% of all timepiece units sold by Cartier in 2020 were watches."

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Statistic 9

"Chopard generated approximately 562.2 million Swiss Francs revenue in 2021."

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Statistic 10

"Tissot sold close to 1 million timepieces in the United States in 2019."

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Statistic 11

"The market share of Swiss watch exports by price range is dominated by watches that cost over 3000 CHF."

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Statistic 12

"The Fossil brand owned approximately 8% of the U.S. watch market as of 2020."

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Statistic 13

"In 2020, Japan was the third-largest market for Swiss watch exports, importing a value of around 1.3 billion Swiss francs."

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Statistic 14

"More than 13,000 people worldwide are employed by Swatch Group."

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Statistic 15

"Rolex produces about 800,000 timepieces annually."

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Statistic 16

"Income from sales of Casio's watch business amounted to approximately 155 billion yen in the fiscal year 2021."

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Statistic 17

"Citizen Watch Co., a Japanese company, had a revenue of approximately 172.5 billion Japanese yen in 2020."

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Statistic 18

"92% of the luxury watch market in the US in 2020 was made up of Swiss watches."

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