GITNUX MARKETDATA REPORT 2024

Unique Engagement Rings Popularity Statistics

Unique engagement rings are becoming increasingly popular, with a growing trend towards non-traditional designs and styles, particularly among younger generations.

Statistic 1

"Only 23% of modern couples prefer traditional diamond engagement rings, showcasing a rise in unique engagement ring preferences."

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Statistic 2

"Roughly 45% of people are opting for colored stones in their engagement rings, instead of classic diamonds."

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Statistic 3

"More than 80% of consumers now value the uniqueness and personal significance of an engagement ring over the price tag."

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Statistic 4

"Over 40% of millennials would consider a lab grown diamond, a more unique choice, for their engagement ring."

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Statistic 5

"Approximately 70% of people are allegedly more interested in the background story of the ring or the significance of the design."

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Statistic 6

"The Google search for ‘unique engagement rings’ increased by 70% over the last year."

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Statistic 7

"Nearly 90% of surveyed individuals said they would prefer a unique engagement ring to reflect their personal style."

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Statistic 8

"In a survey, about 51% of millennials stated they would consider other precious gems such as ruby, sapphire or emerald in their engagement ring."

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Statistic 9

"The popularity of oval-shaped diamond rings increased by 56% from 2019 to 2020, which falls under unique engagement ring styles."

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Statistic 10

"The demand for vintage and heirloom inspired unique engagement rings has gone up by 39%."

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Statistic 11

"Sales for pear-shaped unique engagement rings shot up 121% in 2021."

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Statistic 12

"Around 35% of engagement ring purchases are now made online, often because of the wider variety of unique designs available."

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Statistic 13

"Gemstones and other colorful elements have grown in popularity by 54% over the past several years."

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Statistic 14

"In 2020, 70% of couples reported shopping for the engagement ring together, indicating a desire for more personalized, unique rings."

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Statistic 15

"Engagement ring designs with unique settings and intricate band designs saw a trend increase of 54% in 2020."

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Statistic 16

"Interest in cluster style unique engagement rings, which break away from a single stone focus, has increased by 53%"

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Statistic 17

"Searches on Etsy for 'moissanite engagement rings', a unique diamond alternative, soared up to 294%."

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Statistic 18

"Demand for art deco style rings, a subset of unique engagement rings, have increased by 50% in recent years."

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