Unique Engagement Rings Popularity Statistics

Unique engagement rings are becoming increasingly popular, with a growing trend towards non-traditional designs and styles, particularly among younger generations.

Statistic 1

"Only 23% of modern couples prefer traditional diamond engagement rings, showcasing a rise in unique engagement ring preferences."

Sources Icon

Statistic 2

"Roughly 45% of people are opting for colored stones in their engagement rings, instead of classic diamonds."

Sources Icon

Statistic 3

"More than 80% of consumers now value the uniqueness and personal significance of an engagement ring over the price tag."

Sources Icon

Statistic 4

"Over 40% of millennials would consider a lab grown diamond, a more unique choice, for their engagement ring."

Sources Icon

Statistic 5

"Approximately 70% of people are allegedly more interested in the background story of the ring or the significance of the design."

Sources Icon

Statistic 6

"The Google search for ‘unique engagement rings’ increased by 70% over the last year."

Sources Icon

Statistic 7

"Nearly 90% of surveyed individuals said they would prefer a unique engagement ring to reflect their personal style."

Sources Icon

Statistic 8

"In a survey, about 51% of millennials stated they would consider other precious gems such as ruby, sapphire or emerald in their engagement ring."

Sources Icon

Statistic 9

"The popularity of oval-shaped diamond rings increased by 56% from 2019 to 2020, which falls under unique engagement ring styles."

Sources Icon

Statistic 10

"The demand for vintage and heirloom inspired unique engagement rings has gone up by 39%."

Sources Icon

Statistic 11

"Sales for pear-shaped unique engagement rings shot up 121% in 2021."

Sources Icon

Statistic 12

"Around 35% of engagement ring purchases are now made online, often because of the wider variety of unique designs available."

Sources Icon

Statistic 13

"Gemstones and other colorful elements have grown in popularity by 54% over the past several years."

Sources Icon

Statistic 14

"In 2020, 70% of couples reported shopping for the engagement ring together, indicating a desire for more personalized, unique rings."

Sources Icon

Statistic 15

"Engagement ring designs with unique settings and intricate band designs saw a trend increase of 54% in 2020."

Sources Icon

Statistic 16

"Interest in cluster style unique engagement rings, which break away from a single stone focus, has increased by 53%"

Sources Icon

Statistic 17

"Searches on Etsy for 'moissanite engagement rings', a unique diamond alternative, soared up to 294%."

Sources Icon

Statistic 18

"Demand for art deco style rings, a subset of unique engagement rings, have increased by 50% in recent years."

Sources Icon

... Before You Leave, Catch This! 🔥

Your next business insight is just a subscription away. Our newsletter The Week in Data delivers the freshest statistics and trends directly to you. Stay informed, stay ahead—subscribe now.

Sign up for our newsletter and become the navigator of tomorrow's trends. Equip your strategy with unparalleled insights!