GITNUX MARKETDATA REPORT 2024

Tv Media Industry Statistics

The TV media industry continues to face challenges with declining viewership and ad revenues, but streaming services are experiencing rapid growth.

Statistic 1

"99% of American households possess at least one television"

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Statistic 2

"On average, Americans spend more than 5 hours per day watching television"

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Statistic 3

"There were about 715 million TVs in households across China in 2019"

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Statistic 4

"The size of the U.S. television industry is projected to reach 75 billion U.S. dollars in 2026"

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Statistic 5

"The average daily time spent watching TV in the U.S. was 240 minutes in 2019"

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Statistic 6

"The global TV production and distribution market is expected to reach $315 billion in 2025"

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Statistic 7

"Approximately 75% of internet users worldwide indicated they watched more video content online than they did a year ago"

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Statistic 8

"The revenue of the pay TV market worldwide was $226 billion in 2019"

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Statistic 9

"The number of pay TV subscribers in the U.S. is expected to decrease to 72.7 million in 2023"

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Statistic 10

"Cable TV advertising spending in the U.S. fell by 12% in 2020"

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Statistic 11

"91% of U.S. adults get at least some news from digital devices"

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Statistic 12

"The OTT TV episode and movie revenues for 19 Latin American countries will reach $8.3 billion in 2025"

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Statistic 13

"More than 60% of the US households have at least one current generation gaming console"

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Statistic 14

"The global internet protocol television (IPTV) market size was valued at USD 40.85 billion in 2019"

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Statistic 15

"Hulu's ad revenue is expected to surpass $2.7 billion by 2021"

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Statistic 16

"The North American market is expected to retain the largest market share in the 4KTV market, reaching $1 trillion by 2025"

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Statistic 17

"The number of cord-cutting households in the United States is expected to reach 44.3 million by 2024"

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Statistic 18

"Netflix spent $17.3 billion on original content in 2020"

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Statistic 19

"The total media ad spend in U.S in 2019 was $240.7 billion."

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