GITNUX MARKETDATA REPORT 2024

Toy Popularity Statistics

The statistics show that action figures and dolls are the most popular types of toys among children aged 6-12.

With sources from: theguardian.com, statista.com, marketingcharts.com, nzherald.co.nz and many more

Statistic 1

The global toy market was worth approximately 90.7 billion U.S. dollars in 2019.

Statistic 2

LEGO is the leading toy company worldwide based on sales, with a sales value of around 6.88 billion U.S. dollars in 2020.

Statistic 3

Barbie remains the most popular toy doll in the U.S with a total sales of 1.35 billion U.S. dollars in 2020.

Statistic 4

As of 2021, Star Wars is the most expensive franchise in the toy department, with a value of over $70 billion.

Statistic 5

In 2020, outdoor & sports toys saw an increase in sales by 31% as compared to previous year.

Statistic 6

Approximately 69% of American toy buyers opt to purchase toys in store.

Statistic 7

Hot Wheels is the most consumed brand of toy vehicle in the United States.

Statistic 8

About 46 percent of all toys retailed in the U.S. are imported from China.

Statistic 9

Approximately 26.85 million people bought plush animals or dolls for children within a period of 12 months in 2018 in the US.

Statistic 10

Classic plush toys accounted for 11.5% of the plush market in the US in 2018.

Statistic 11

In 2017, each child in the UK received an average of 38 toys.

Statistic 12

Electronic toys make up about 15% of U.S. toy market sales.

Statistic 13

In 2018, jigsaw puzzles accounted for $695.9 million in sales in the United States.

Statistic 14

Interactive toys were among the top sought after toys in 2020 with a growth of over 30%.

Statistic 15

Interactive games accounted for 25% of total toy category sales in the New Zealand market in 2018.

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In this post, we explore the latest statistics and trends in the global toy market, shedding light on the popularity of various toy categories, brands, and consumer preferences. From the leading toy companies to the most sought-after toys, these key insights provide a comprehensive overview of the evolving toy industry landscape.

Statistic 1

"The global toy market was worth approximately 90.7 billion U.S. dollars in 2019."

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Statistic 2

"LEGO is the leading toy company worldwide based on sales, with a sales value of around 6.88 billion U.S. dollars in 2020."

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Statistic 3

"Barbie remains the most popular toy doll in the U.S with a total sales of 1.35 billion U.S. dollars in 2020."

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Statistic 4

"As of 2021, Star Wars is the most expensive franchise in the toy department, with a value of over $70 billion."

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Statistic 5

"In 2020, outdoor & sports toys saw an increase in sales by 31% as compared to previous year."

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Statistic 6

"Approximately 69% of American toy buyers opt to purchase toys in store."

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Statistic 7

"Hot Wheels is the most consumed brand of toy vehicle in the United States."

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Statistic 8

"About 46 percent of all toys retailed in the U.S. are imported from China."

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Statistic 9

"Approximately 26.85 million people bought plush animals or dolls for children within a period of 12 months in 2018 in the US."

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Statistic 10

"Classic plush toys accounted for 11.5% of the plush market in the US in 2018."

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Statistic 11

"In 2017, each child in the UK received an average of 38 toys."

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Statistic 12

"Electronic toys make up about 15% of U.S. toy market sales."

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Statistic 13

"In 2018, jigsaw puzzles accounted for $695.9 million in sales in the United States."

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Statistic 14

"Interactive toys were among the top sought after toys in 2020 with a growth of over 30%."

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Statistic 15

"Interactive games accounted for 25% of total toy category sales in the New Zealand market in 2018."

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Interpretation

In conclusion, the toy industry is a thriving global market, with key players such as LEGO and Barbie leading the way in sales. Star Wars stands out as the most expensive franchise in the toy realm, while outdoor & sports toys experienced a significant increase in sales in 2020. Chinese imports play a significant role in the U.S. toy market, while plush toys, electronic toys, and interactive toys also hold substantial market shares. The data highlights consumer preferences and market trends, showcasing the dynamic nature of the toy industry worldwide.

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