GITNUXREPORT 2025

Supply Chain In The Media Industry Statistics

Media industry faces increased supply chain disruptions, prompting diversification investments and resilience strategies.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

29% of media entities increased their cybersecurity measures to safeguard their supply chain from cyber threats

Statistic 2

65% of media companies plan to invest in supply chain diversification over the next two years

Statistic 3

50% of media companies invested in supply chain risk management software over the past year

Statistic 4

49% of media companies invested in new supply chain technologies to enhance resilience

Statistic 5

57% of media firms increased their collaboration with technology providers to leverage AI and data analytics in supply chain management

Statistic 6

63% of media organizations are emphasizing sustainability in their supply chain practices to meet regulatory and consumer demands

Statistic 7

68% of media firms increased investments in local or internal manufacturing capabilities

Statistic 8

61% of media corporations experienced higher transportation costs affecting their distribution logistics

Statistic 9

46% of media firms experienced increased costs in licensing and acquiring digital content rights due to supply chain issues

Statistic 10

69% of media firms reported that supply chain disruptions increased production costs, affecting pricing strategies

Statistic 11

60% of media firms are exploring alternative suppliers to improve supply chain resilience

Statistic 12

43% of media industry players are emphasizing local sourcing to reduce reliance on global supply chains

Statistic 13

54% of media companies are exploring blockchain technology for supply chain transparency

Statistic 14

35% of media companies increased their use of nearshoring strategies to mitigate supply chain risks

Statistic 15

53% of media companies focused on strengthening relationships with their key suppliers to lessen supply chain risks

Statistic 16

37% of media organizations shifted towards more local manufacturing to reduce dependency on international supply chains

Statistic 17

44% of media companies are considering or implementing vertical integration to better control supply chains

Statistic 18

78% of media companies reported increased supply chain challenges due to global disruptions in 2023

Statistic 19

54% of media producers experienced delays in content delivery attributable to supply chain issues in 2023

Statistic 20

42% of media companies reported increased costs for hardware and equipment due to supply chain disruptions

Statistic 21

38% of media organizations increased their inventory levels to mitigate supply chain delays

Statistic 22

72% of media companies view supply chain disruptions as a top risk to content production timelines

Statistic 23

50% of media companies reported stock shortages of critical broadcast equipment in 2023

Statistic 24

47% of media companies are utilizing data analytics to improve supply chain visibility

Statistic 25

55% of media businesses experienced increased lead times in procurement processes

Statistic 26

70% of media firms reported disruptions in the delivery of physical media due to port closures and delays

Statistic 27

65% of media companies increased their collaboration with third-party logistics providers (3PLs) to manage supply chain disruptions

Statistic 28

49% of media companies faced shortages of raw materials needed for production

Statistic 29

59% of media companies reported that supply chain disruptions impacted their advertising campaigns, due to delays in content dissemination

Statistic 30

66% of media companies anticipate increased automation in supply chain management to cope with ongoing disruptions

Statistic 31

73% of media firms believe supply chain issues will continue to affect the industry through 2024

Statistic 32

58% of media content creators faced delays due to equipment and hardware shortages

Statistic 33

40% of media industry supply chain disruptions were linked to COVID-19 related restrictions

Statistic 34

68% of media companies reported that their supply chain disruptions caused revenue losses in 2023

Statistic 35

62% of media suppliers experienced delays due to container shortages

Statistic 36

51% of media businesses adopted just-in-time inventory management to adapt to supply chain challenges

Statistic 37

72% of media firms experienced increased inventory holding costs in 2023

Statistic 38

44% of media companies faced content delays that impacted release schedules, linked to supply chain bottlenecks

Statistic 39

33% of media companies experienced increased insurance premiums related to supply chain risks

Statistic 40

48% of media companies experienced delays in digital infrastructure upgrades due to supply chain constraints

Statistic 41

56% of media companies increased their focus on supply chain resilience in their strategic planning

Statistic 42

42% of media companies reported difficulty in sourcing rare or specialized equipment due to global supply chain issues

Statistic 43

74% of media organizations believe supply chain resiliency will be a key factor in their industry’s competitive advantage moving forward

Statistic 44

59% of media companies reported that supply chain disruptions affected their ability to meet content quotas

Statistic 45

52% of media companies experienced challenges in customs clearance for imported equipment and materials

Statistic 46

60% of media firms faced delays in equipment delivery due to global shipping constraints

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Sources

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Key Highlights

78% of media companies reported increased supply chain challenges due to global disruptions in 2023
65% of media companies plan to invest in supply chain diversification over the next two years
54% of media producers experienced delays in content delivery attributable to supply chain issues in 2023
42% of media companies reported increased costs for hardware and equipment due to supply chain disruptions
38% of media organizations increased their inventory levels to mitigate supply chain delays
60% of media firms are exploring alternative suppliers to improve supply chain resilience
72% of media companies view supply chain disruptions as a top risk to content production timelines
50% of media companies reported stock shortages of critical broadcast equipment in 2023
29% of media entities increased their cybersecurity measures to safeguard their supply chain from cyber threats
47% of media companies are utilizing data analytics to improve supply chain visibility
55% of media businesses experienced increased lead times in procurement processes
61% of media corporations experienced higher transportation costs affecting their distribution logistics
70% of media firms reported disruptions in the delivery of physical media due to port closures and delays

As the media industry grapples with a storm of supply chain disruptions sweeping across the globe in 2023, nearly three-quarters of companies are rethinking their strategies—from diversifying suppliers to investing in new technologies—to safeguard their content delivery and stay competitive.

Cybersecurity and Data Analysis Enhancements

29% of media entities increased their cybersecurity measures to safeguard their supply chain from cyber threats

Cybersecurity and Data Analysis Enhancements Interpretation

With nearly a third of media companies boosting cybersecurity defenses, it's clear that in today's digital news cycle, even the supply chain needs a secure headline.

Investment and Strategic Initiatives

65% of media companies plan to invest in supply chain diversification over the next two years
50% of media companies invested in supply chain risk management software over the past year
49% of media companies invested in new supply chain technologies to enhance resilience
57% of media firms increased their collaboration with technology providers to leverage AI and data analytics in supply chain management
63% of media organizations are emphasizing sustainability in their supply chain practices to meet regulatory and consumer demands
68% of media firms increased investments in local or internal manufacturing capabilities

Investment and Strategic Initiatives Interpretation

As media companies recognize that a resilient, sustainable supply chain is the new prime-time show, over half are betting on tech investments, collaboration, and local sourcing to ensure their content—and their operations—stay on air in a rapidly changing landscape.

Operational Delays and Cost Increases

61% of media corporations experienced higher transportation costs affecting their distribution logistics
46% of media firms experienced increased costs in licensing and acquiring digital content rights due to supply chain issues
69% of media firms reported that supply chain disruptions increased production costs, affecting pricing strategies

Operational Delays and Cost Increases Interpretation

As supply chain disruptions continue to ripple through the media industry, soaring transportation and licensing costs are forcing companies to navigate a more expensive, complex broadcast landscape, making the phrase "cost of doing business" more relevant than ever.

Supply Chain Alternatives and Resilience Strategies

60% of media firms are exploring alternative suppliers to improve supply chain resilience
43% of media industry players are emphasizing local sourcing to reduce reliance on global supply chains
54% of media companies are exploring blockchain technology for supply chain transparency
35% of media companies increased their use of nearshoring strategies to mitigate supply chain risks
53% of media companies focused on strengthening relationships with their key suppliers to lessen supply chain risks
37% of media organizations shifted towards more local manufacturing to reduce dependency on international supply chains
44% of media companies are considering or implementing vertical integration to better control supply chains

Supply Chain Alternatives and Resilience Strategies Interpretation

As media firms scramble to tighten their supply chains—embracing local sourcing, blockchain transparency, nearshoring, and vertical integration—they're revealing that in an era of global uncertainty, control and resilience are becoming the ultimate headlines.

Supply Chain Disruptions and Challenges

78% of media companies reported increased supply chain challenges due to global disruptions in 2023
54% of media producers experienced delays in content delivery attributable to supply chain issues in 2023
42% of media companies reported increased costs for hardware and equipment due to supply chain disruptions
38% of media organizations increased their inventory levels to mitigate supply chain delays
72% of media companies view supply chain disruptions as a top risk to content production timelines
50% of media companies reported stock shortages of critical broadcast equipment in 2023
47% of media companies are utilizing data analytics to improve supply chain visibility
55% of media businesses experienced increased lead times in procurement processes
70% of media firms reported disruptions in the delivery of physical media due to port closures and delays
65% of media companies increased their collaboration with third-party logistics providers (3PLs) to manage supply chain disruptions
49% of media companies faced shortages of raw materials needed for production
59% of media companies reported that supply chain disruptions impacted their advertising campaigns, due to delays in content dissemination
66% of media companies anticipate increased automation in supply chain management to cope with ongoing disruptions
73% of media firms believe supply chain issues will continue to affect the industry through 2024
58% of media content creators faced delays due to equipment and hardware shortages
40% of media industry supply chain disruptions were linked to COVID-19 related restrictions
68% of media companies reported that their supply chain disruptions caused revenue losses in 2023
62% of media suppliers experienced delays due to container shortages
51% of media businesses adopted just-in-time inventory management to adapt to supply chain challenges
72% of media firms experienced increased inventory holding costs in 2023
44% of media companies faced content delays that impacted release schedules, linked to supply chain bottlenecks
33% of media companies experienced increased insurance premiums related to supply chain risks
48% of media companies experienced delays in digital infrastructure upgrades due to supply chain constraints
56% of media companies increased their focus on supply chain resilience in their strategic planning
42% of media companies reported difficulty in sourcing rare or specialized equipment due to global supply chain issues
74% of media organizations believe supply chain resiliency will be a key factor in their industry’s competitive advantage moving forward
59% of media companies reported that supply chain disruptions affected their ability to meet content quotas
52% of media companies experienced challenges in customs clearance for imported equipment and materials
60% of media firms faced delays in equipment delivery due to global shipping constraints

Supply Chain Disruptions and Challenges Interpretation

Faced with a perfect storm of port delays, supply shortages, and skyrocketing costs, media companies are scrambling to keep their content on schedule—proving that in the modern media industry, resilience isn't just an asset, it's a necessity for survival in the supply chain chaos of 2023 and beyond.