Essential Sourcing Metrics

Highlights: The Most Important Sourcing Metrics

  • 1. Time to Fill
  • 2. Cost per Hire
  • 3. Quality of Hire
  • 4. Source of Hire
  • 5. Sourcing Channel Efficiency
  • 6. Diversity Metrics
  • 7. Candidate Experience
  • 8. Passive vs. Active Candidate Ratio
  • 9. Offer/Acceptance Rate
  • 10. Employee Referral Rate
  • 11. Retention Rate
  • 12. First-Year Turnover Rate
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In today’s highly competitive business landscape, organizations must continuously adapt and refine their strategies to stay ahead. A critical component of this process is understanding and improving the efficiency and effectiveness of their supply chain – particularly when it comes to sourcing.

To achieve this, it is essential to have a clear understanding of the key performance indicators (KPIs) that define successful sourcing, as well as the actionable insights that can be extracted from these metrics. In this blog post, we will delve into the world of sourcing metrics, unpack their significance, and explore how they can be harnessed to optimize procurement processes, elevate supplier relationships, and ultimately drive better business outcomes.

Sourcing Metrics You Should Know

1. Time to Fill

Measures the number of days between posting a job opening and hiring a candidate for that position. It helps in assessing the efficiency of the sourcing and recruiting process.

2. Cost per Hire

Calculates the total recruitment cost (job ad cost, candidate travel expenses, recruiter fees, etc.) divided by the number of hires made. It is essential for evaluating the sourcing budget and identifying areas that could save money.

3. Quality of Hire

Evaluates the performance and productivity of new hires over a certain period. Usually based on factors like work output, job satisfaction, and retention rate. It helps determine which sourcing channels and strategies are bringing in top talent.

4. Source of Hire

Tracks the sourcing channels (job boards, social media, referrals, etc.) that successfully attract and produce candidates hired for a position. It helps allocate resources effectively and refine current talent sourcing strategies.

5. Sourcing Channel Efficiency

Compares the effectiveness of different sourcing channels, for example, the number of qualified candidates produced by a job board vs. referrals. It assists in optimizing sourcing efforts and allocating marketing budgets efficiently.

6. Diversity Metrics

Evaluates the diversity of the candidate sourcing pipelines with respect to factors such as gender, race, age, and disability status. It helps to promote diversity and inclusion in the hiring process.

7. Candidate Experience

Measures candidate satisfaction with the recruitment process, such as ease of application, timely communication, and interview experience. A positive candidate experience can improve a company’s employer brand and attract top talent.

8. Passive vs. Active Candidate Ratio

Compares the number of passive (not actively seeking a job) and active (actively looking for new opportunities) candidates sourced for a position. A higher percentage of passive candidates can indicate innovative sourcing and a higher probability of finding top talent.

9. Offer/Acceptance Rate

Calculates the number of candidates who accept a job offer divided by the number of offers made. A lower rate could signify a need for improvement in the recruitment process or better alignment with candidate expectations.

10. Employee Referral Rate

Measures the percentage of hires made through employee referrals. A high referral rate is beneficial as referrals typically have a better cultural fit, shorter time to fill, and higher retention rate.

11. Retention Rate

Evaluates the percentage of new hires who stay with the company for a specific period (usually one year). High retention rates indicate that the organization is sourcing and recruiting employees who align well with the company culture and job expectations.

12. First-Year Turnover Rate

Measures the percentage of new hires leaving within the first year of their employment. A high turnover rate may signal a need for improvement in the sourcing, recruitment or onboarding process, or a mismatch in candidate expectations.

Sourcing Metrics Explained

Sourcing Metrics play a crucial role in evaluating the success and efficiency of an organization’s recruitment process. Time to Fill indicates the effectiveness of sourcing and recruiting procedures, while Cost per Hire determines the value in terms of budget allocation. Quality of Hire, Source of Hire, and Sourcing Channel Efficiency metrics help identify which strategies are most effective in attracting top talent. Diversity Metrics ensure inclusive hiring processes, and Candidate Experience shapes a positive employer brand.

Assessing the Passive vs. Active Candidate Ratio, Offer/Acceptance Rate, and Employee Referral Rate contribute to identifying the most productive talent pools while ensuring proper alignment with company culture and expectations. Lastly, Retention Rate and First-Year Turnover Rate serve to pinpoint areas for improvement and address potential mismatches between candidate expectations and organizational offerings. Together, these metrics provide valuable insights for refining talent sourcing, optimizing recruitment processes, and enhancing overall workforce quality.


In conclusion, mastering the art of sourcing metrics is crucial for businesses to streamline their recruitment process, improve the quality of their talent pool, and ultimately, enhance their competitive advantage. By utilizing the key metrics mentioned in this blog post, organizations can make better-informed decisions, optimize their sourcing strategies, and ensure their talent acquisition efforts yield desirable results. As a continuous learning process, re-evaluating and adapting these sourcing metrics will ensure businesses stay ahead of the curve and set themselves up for long-term success.



What are sourcing metrics and why are they important in recruitment?

Sourcing metrics are measurable data points that help recruiters and hiring managers evaluate the effectiveness of their sourcing strategies. They provide insights on various aspects of the recruitment process, such as candidate quality, time-to-fill, and cost-per-hire, enabling organizations to optimize their talent acquisition strategies and make data-driven decisions.

What are some critical sourcing metrics that every company should track?

Key sourcing metrics include time-to-fill, cost-per-hire, source of hire, applicant-to-interview ratio, and quality of hire. By tracking these metrics, organizations can identify inefficiencies and strengths in their recruitment process, apply necessary adjustments, and ultimately hire top talent while minimizing costs.

How does tracking the 'source of hire' metric benefit companies?

Tracking the source of hire metric allows organizations to understand which recruitment channels (job boards, social media, referrals, agency partnerships, etc.) are most effective at attracting qualified candidates. This knowledge enables companies to allocate resources and budget more strategically, ensuring they invest in channels with the highest return on investment (ROI).

How can organizations measure the quality of hire?

Quality of hire can be assessed by evaluating a range of metrics, such as performance ratings, employee retention rates, and cultural fit. Companies can also use surveys to gather feedback from managers and peers about a new hire's overall contribution to the team. By measuring quality of hire, organizations can refine their recruitment strategies to attract and retain top talent.

How can tracking time-to-fill metrics improve recruitment efficiency?

Monitoring time-to-fill metrics helps companies identify potential bottlenecks in their hiring process that may be causing delays, such as lengthy interview stages or inefficient communication. By identifying and addressing these issues, organizations can streamline their recruitment process, reducing the time it takes to hire new employees and minimizing the impact of vacant positions on business productivity.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

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