GITNUX MARKETDATA REPORT 2024

Small Business Social Media Statistics [Fresh Research]

Statistic 1

"In 2021, 91% of small businesses use social media, a significant increase from 86% in 2020."

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Statistic 2

"63% of small business owners report that social media marketing was effective for their businesses."

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Statistic 3

"74% of small businesses use Facebook as their main social media platform for engaging with customers."

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Statistic 4

"In 2021, 35% of small businesses plan to increase their spending on social media marketing."

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Statistic 5

"Only 32% of small businesses have a clear social media strategy."

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Statistic 6

"61% of small businesses invest 5 or more hours per week in social media marketing."

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Statistic 7

"Instagram is used by 87.7% of US marketers in businesses with fewer than 100 employees."

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Statistic 8

"94% of small businesses that use social media for marketing rely on organic (non-paid) content."

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Statistic 9

"Small businesses achieve a 133% median return on investment (ROI) from social media advertising."

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Statistic 10

"Engagement is measured as the most important factor for small businesses’ social media success by 61% of owners."

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Statistic 11

"LinkedIn is used by 80% of B2B marketers to distribute content."

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Statistic 12

"43% of small businesses and marketers say social media was one of the most effective channels for driving leads."

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Statistic 13

"88% of consumer purchases are influenced by social media recommendations."

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Statistic 14

"41.6% of small businesses use video content on their social media profiles."

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Statistic 15

"76.5% of small-to-medium-sized businesses run ads on social media platforms."

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Statistic 16

"54% of social media browsers use the platforms to research products before purchase."

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Statistic 17

"Pinterest is the top platform for small business product discovery, with 66% of users purchasing a product after seeing a promoted pin."

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