GITNUX MARKETDATA REPORT 2024

Shorts Video Duration Statistics

The average duration of shorts videos is typically less than 60 seconds.

Statistic 1

"87% of marketers are aware of YouTube Shorts and its potential for short video content."

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Statistic 2

"A study found that 60% of viewers prefer watching Shorts with a duration close to 15 seconds."

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Statistic 3

"Over 50% of Gen Z finds 15-second videos to be the optimal length for social media platforms."

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Statistic 4

"75% of YouTube views, including Shorts, come from mobile devices."

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Statistic 5

"65% of viral Shorts videos fall within 20-25 seconds in duration."

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Statistic 6

"YouTube estimates that Shorts can boost channel subscribers by up to 15%."

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Statistic 7

"Approximately 70% of the top-performing Shorts videos are less than 60 seconds long."

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Statistic 8

"79% of content creators see a higher engagement rate for videos under 30 seconds on Shorts."

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Statistic 9

"TikTok, a key competitor to YouTube Shorts, reports most of its popular videos are under 30 seconds."

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Statistic 10

"In 2021, YouTube Shorts generated more than 3.5 billion daily views globally."

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Statistic 11

"The dropout rate for Shorts videos longer than 50 seconds is over 40%."

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Statistic 12

"The average duration of YouTube Shorts videos is around 15 seconds."

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Statistic 13

"YouTube Shorts videos exceeding 45 seconds experience a drop in viewer retention by 20%."

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Statistic 14

"YouTube Shorts' engagement metrics show that videos under 60 seconds can retain viewer attention 200% better than longer formats."

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Statistic 15

"Short video formats like YouTube Shorts have driven a 52% increase in user engagement."

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Statistic 16

"YouTube Shorts has a maximum video length of 60 seconds."

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Statistic 17

"Videos between 15-30 seconds tend to get higher engagement on YouTube Shorts."

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Statistic 18

"Shorts sees peak engagement during the first 5-10 seconds of video playback."

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Statistic 19

"Compared to longer videos, Shorts have a 30% higher share rate on average."

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Statistic 20

"Average watch time on YouTube Shorts has increased by 95% year-over-year."

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