GITNUXREPORT 2025

Seeing Through Statistics

Transparency boosts trust, loyalty, satisfaction, and profitability across industries.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

89% of companies reported a positive impact on brand reputation after increasing transparency efforts

Statistic 2

72% of consumers say they are more likely to trust a brand that is transparent about its products and practices

Statistic 3

Companies practicing transparency see a 20% higher customer satisfaction rate

Statistic 4

80% of consumers say transparency influences their purchasing decisions

Statistic 5

54% of Americans say they are more loyal to brands that are transparent about their sourcing and manufacturing

Statistic 6

78% of consumers want brands to be honest about their sustainability efforts

Statistic 7

82% of consumers say that transparency about product ingredients influences their buying decisions

Statistic 8

68% of social media users prefer brands that are open and transparent online

Statistic 9

43% of consumers are willing to pay more for products from brands they perceive as transparent

Statistic 10

84% of consumers check online reviews before making a purchase, considering transparency in reviews crucial

Statistic 11

59% of brands with high transparency scores see increased brand loyalty

Statistic 12

80% of young adults (18-34) say transparency influences their perception of brand authenticity

Statistic 13

58% of respondents believe that a lack of transparency causes them to distrust a brand entirely

Statistic 14

70% of consumers are more likely to buy from brands that openly discuss their sustainability challenges

Statistic 15

47% of customers said they would stop buying from a brand if it became less transparent

Statistic 16

Greater transparency in advertising increases customer engagement by 25%

Statistic 17

85% of consumers say they are more likely to buy from companies that are transparent about their data use

Statistic 18

74% of consumers are likely to trust a brand that is fully transparent about its product origins

Statistic 19

Transparency in review processes increases purchase confidence by 30%

Statistic 20

40% of consumers believe that transparency is the most important factor in brand loyalty

Statistic 21

66% of consumers say they want to see more transparency in advertising

Statistic 22

45% of surveyed companies believe transparency is their primary competitive advantage

Statistic 23

Transparency initiatives can lead to a 15% decrease in operational costs

Statistic 24

55% of CEOs identify transparency as essential for building long-term trust with stakeholders

Statistic 25

Transparency in financial reporting leads to 25% fewer stock price fluctuations

Statistic 26

92% of organizations consider transparency related to ethical practices a priority

Statistic 27

77% of organizations report improved stakeholder relationships due to increased transparency

Statistic 28

69% of people believe that transparency is essential for ethical leadership

Statistic 29

Transparency reduces the risk of scandals by 40%

Statistic 30

61% of consumers are more willing to trust brands that proactively share their sustainability goals and progress

Statistic 31

Transparency initiatives can lead to a 10% increase in profitability

Statistic 32

65% of organizations have adopted transparency as a core part of their corporate culture

Statistic 33

65% of employees believe transparency improves employee trust and engagement

Statistic 34

60% of employees feel more motivated when their company practices open communication

Statistic 35

70% of employees said they would feel more comfortable sharing ideas in a transparent environment

Statistic 36

76% of companies report improved employee retention when practicing organizational transparency

Statistic 37

Transparency can increase employee productivity by up to 20%

Statistic 38

Transparent companies experience a 15% higher employee satisfaction rate

Statistic 39

83% of employees feel empowered to speak up when their workplace values transparency

Statistic 40

Transparency in supply chains reduces fraud by 30%

Statistic 41

65% of supply chain disruptions could be mitigated through better transparency practices

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Sources

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Key Highlights

72% of consumers say they are more likely to trust a brand that is transparent about its products and practices
65% of employees believe transparency improves employee trust and engagement
Companies practicing transparency see a 20% higher customer satisfaction rate
80% of consumers say transparency influences their purchasing decisions
60% of employees feel more motivated when their company practices open communication
Transparency in supply chains reduces fraud by 30%
54% of Americans say they are more loyal to brands that are transparent about their sourcing and manufacturing
78% of consumers want brands to be honest about their sustainability efforts
45% of surveyed companies believe transparency is their primary competitive advantage
70% of employees said they would feel more comfortable sharing ideas in a transparent environment
Transparency initiatives can lead to a 15% decrease in operational costs
82% of consumers say that transparency about product ingredients influences their buying decisions
55% of CEOs identify transparency as essential for building long-term trust with stakeholders

Did you know that over 70% of consumers now prioritize transparency when choosing brands, leading to higher trust, loyalty, and even boosted profits?

Brand Reputation and Consumer Behavior

89% of companies reported a positive impact on brand reputation after increasing transparency efforts

Brand Reputation and Consumer Behavior Interpretation

With 89% of companies experiencing a boost in brand reputation through transparency, it's clear that honesty isn't just the best policy—it's a smart investment in public trust.

Consumer Trust and Loyalty

72% of consumers say they are more likely to trust a brand that is transparent about its products and practices
Companies practicing transparency see a 20% higher customer satisfaction rate
80% of consumers say transparency influences their purchasing decisions
54% of Americans say they are more loyal to brands that are transparent about their sourcing and manufacturing
78% of consumers want brands to be honest about their sustainability efforts
82% of consumers say that transparency about product ingredients influences their buying decisions
68% of social media users prefer brands that are open and transparent online
43% of consumers are willing to pay more for products from brands they perceive as transparent
84% of consumers check online reviews before making a purchase, considering transparency in reviews crucial
59% of brands with high transparency scores see increased brand loyalty
80% of young adults (18-34) say transparency influences their perception of brand authenticity
58% of respondents believe that a lack of transparency causes them to distrust a brand entirely
70% of consumers are more likely to buy from brands that openly discuss their sustainability challenges
47% of customers said they would stop buying from a brand if it became less transparent
Greater transparency in advertising increases customer engagement by 25%
85% of consumers say they are more likely to buy from companies that are transparent about their data use
74% of consumers are likely to trust a brand that is fully transparent about its product origins
Transparency in review processes increases purchase confidence by 30%
40% of consumers believe that transparency is the most important factor in brand loyalty
66% of consumers say they want to see more transparency in advertising

Consumer Trust and Loyalty Interpretation

In an era where nearly nine out of ten consumers scrutinize online reviews and over 80% value transparency about origin, ingredients, and sustainability, it's clear that open, honest brands enjoy a 20% higher satisfaction rate and greater loyalty—proving that transparency isn't just ethical—it's profitable, and perhaps the only truly smart business strategy.

Corporate Transparency and Financial Performance

45% of surveyed companies believe transparency is their primary competitive advantage
Transparency initiatives can lead to a 15% decrease in operational costs
55% of CEOs identify transparency as essential for building long-term trust with stakeholders
Transparency in financial reporting leads to 25% fewer stock price fluctuations
92% of organizations consider transparency related to ethical practices a priority
77% of organizations report improved stakeholder relationships due to increased transparency
69% of people believe that transparency is essential for ethical leadership
Transparency reduces the risk of scandals by 40%
61% of consumers are more willing to trust brands that proactively share their sustainability goals and progress
Transparency initiatives can lead to a 10% increase in profitability
65% of organizations have adopted transparency as a core part of their corporate culture

Corporate Transparency and Financial Performance Interpretation

While over half of companies now see transparency as their key to trust and competitive edge—saving costs, boosting profits, and shielding against scandals—it’s clear that in the race for credibility, honesty isn't just the best policy; it’s good business.

Employee Engagement and Motivation

65% of employees believe transparency improves employee trust and engagement
60% of employees feel more motivated when their company practices open communication
70% of employees said they would feel more comfortable sharing ideas in a transparent environment
76% of companies report improved employee retention when practicing organizational transparency
Transparency can increase employee productivity by up to 20%
Transparent companies experience a 15% higher employee satisfaction rate
83% of employees feel empowered to speak up when their workplace values transparency

Employee Engagement and Motivation Interpretation

These compelling statistics reveal that transparency isn't just corporate virtue signaling—it's the secret sauce for trust, motivation, retention, and productivity, proving that open communication transforms workplaces into thriving communities rather than guarded fortresses.

Supply Chain Transparency and Risk Reduction

Transparency in supply chains reduces fraud by 30%
65% of supply chain disruptions could be mitigated through better transparency practices

Supply Chain Transparency and Risk Reduction Interpretation

Transparency in supply chains isn't just good ethics—it's a 30% reduction in fraud and a way to thwart more than half of disruptions before they strike.