GITNUX MARKETDATA REPORT 2024

Sales Intelligence Industry Statistics

The Sales Intelligence Industry is expected to grow at a compound annual growth rate of over 10% in the forecast period.

Highlights: Sales Intelligence Industry Statistics

  • The global Sales Intelligence market size was valued at USD 2.3 billion in 2020.
  • CRM-based sales intelligence applications make up the largest segment of the sales intelligence market, valued at $1.35 billion in 2020.
  • The North America region dominated the sales intelligence market in 2020 with a market share of 61.2%.
  • Software companies constitute 32% of the Sales Intelligence market.
  • 44% of sales teams use sales intelligence tools to improve their productivity.
  • 59% of businesses leverage AI and predictive analysis for sales forecasting, a core component of sales intelligence.
  • Over 80% of B2B businesses use customer analytics for personalization in sales, a type of sales intelligence.
  • LinkedIn is the top-rated sales intelligence tool used by 64% of companies.
  • 88% of sales professionals said real-time intelligence is critical for closing deals.
  • By 2027, sales intelligence solutions are estimated to represent a market worth $25 billion.
  • Data accuracy is an issue for more than half (52%) of sales professionals using sales intelligence technology.
  • 60% of global sales teams utilize mobile versions of sales intelligence tools.
  • The retail industry is projected to have the highest adopters of sales intelligence tools, at a CAGR of 12.6% from 2021 to 2027.
  • Integration and deployment represented over 25% of service segment revenue in the overall sales intelligence market in 2020.
  • 70% of firms experienced increased sales efficiency and productivity by using sales intelligence applications.
  • Small and Medium Businesses (SMBs) are estimated to grow at the highest CAGR in the sales intelligence market during the forecast period (2020-2025).

Table of Contents

The Latest Sales Intelligence Industry Statistics Explained

The global Sales Intelligence market size was valued at USD 2.3 billion in 2020.

The statistic “The global Sales Intelligence market size was valued at USD 2.3 billion in 2020” indicates the total revenue generated by the sales intelligence industry worldwide in the year 2020. Sales intelligence refers to technologies, tools, and processes that provide businesses with relevant insights and data to optimize their sales strategies and processes. The market size of USD 2.3 billion reflects the significant demand for sales intelligence solutions across various industries as businesses increasingly prioritize data-driven decision-making to boost sales performance and drive growth. This figure highlights the size and economic importance of the sales intelligence market in the global business landscape.

CRM-based sales intelligence applications make up the largest segment of the sales intelligence market, valued at $1.35 billion in 2020.

The statistic indicates that Customer Relationship Management (CRM)-based sales intelligence applications constitute the most substantial portion of the sales intelligence market in 2020, with a total value of $1.35 billion. This suggests that businesses are increasingly recognizing the importance of leveraging CRM systems to enhance their sales processes and improve decision-making through data-driven insights. The high value attributed to CRM-based sales intelligence applications underscores their prevalence and significance within the market as organizations seek tools that help them better understand customer behavior, identify sales opportunities, and optimize their sales strategies effectively.

The North America region dominated the sales intelligence market in 2020 with a market share of 61.2%.

This statistic indicates that in 2020, the North America region held a significant position in the sales intelligence market, capturing a substantial market share of 61.2%. This dominance suggests that North America outpaced other regions in terms of offering and utilizing sales intelligence solutions. Factors contributing to this leadership may include robust technological infrastructure, a highly competitive business environment, and a strong focus on data-driven decision-making strategies among companies in the region. The significant market share indicates that North America was the primary driver of sales intelligence innovations and investments in 2020, making it a key player in shaping the direction of the global sales intelligence market.

Software companies constitute 32% of the Sales Intelligence market.

This statistic indicates that within the Sales Intelligence market, software companies make up 32% of the total market share. This suggests that a significant portion of the Sales Intelligence market is occupied by software companies, highlighting their prominence and influence within the industry. This statistic may be useful for understanding the competitive landscape of the Sales Intelligence market and identifying key players in the industry. Additionally, it may also serve as a point of reference for businesses looking to partner with or target software companies operating within the Sales Intelligence sector.

44% of sales teams use sales intelligence tools to improve their productivity.

The statistic indicates that nearly half, specifically 44%, of sales teams currently utilize sales intelligence tools as part of their operations with the aim of enhancing their overall productivity. Sales intelligence tools are software or platforms that offer insights and data analysis to support sales teams in making informed decisions, optimizing strategies, and identifying new opportunities for growth. By integrating these tools into their arsenal, sales teams can access valuable information that helps them better understand customer behavior, streamline their processes, and ultimately drive higher sales performance. This statistic highlights the increasing importance of leveraging technology and data-driven approaches in the sales industry to stay competitive and achieve desired outcomes.

59% of businesses leverage AI and predictive analysis for sales forecasting, a core component of sales intelligence.

The statistic indicates that a majority, specifically 59%, of businesses utilize artificial intelligence (AI) and predictive analysis methods as part of their sales forecasting process, which is a fundamental aspect of sales intelligence. By leveraging AI and predictive analysis tools, companies are able to automate and streamline their sales forecasting procedures, allowing them to make more accurate and data-driven decisions. This use of technology enables businesses to anticipate market trends, identify potential opportunities, and optimize their sales strategies, ultimately enhancing their overall sales performance and competitive advantage in the market.

Over 80% of B2B businesses use customer analytics for personalization in sales, a type of sales intelligence.

The statistic “Over 80% of B2B businesses use customer analytics for personalization in sales, a type of sales intelligence” indicates that a large majority of business-to-business (B2B) companies are leveraging customer analytics to personalize their sales strategies. By utilizing data-driven insights from customer analytics, these businesses are able to better understand their customers’ preferences, behaviors, and needs, allowing them to tailor their sales approach to individual clients or target audiences. This personalization not only helps in improving customer relationships and satisfaction but also enhances the overall effectiveness and efficiency of the sales process. Additionally, by incorporating customer analytics into their sales intelligence toolkit, B2B businesses can stay competitive in today’s data-driven marketplace and drive better business outcomes through targeted and strategic decision-making.

LinkedIn is the top-rated sales intelligence tool used by 64% of companies.

The statistic indicates that among a sample of companies, 64% reported using LinkedIn as the top-rated sales intelligence tool, highlighting its popularity and effectiveness in supporting sales activities. This means that a majority of companies recognize the value of utilizing LinkedIn for gathering insights and information to enhance their sales strategies and processes. The high adoption rate suggests that LinkedIn is perceived as a reliable platform for sales professionals to prospect, network, and engage with potential customers, ultimately contributing to improved sales performance and outcomes within these organizations.

88% of sales professionals said real-time intelligence is critical for closing deals.

The statistic indicates that the majority of sales professionals, specifically 88%, view real-time intelligence as a crucial factor for successfully closing deals. Real-time intelligence likely refers to up-to-date, relevant information that sales professionals can utilize during their interactions with potential clients to better understand their needs, preferences, and behaviors. This data can empower sales professionals to make informed decisions and tailor their approach in real-time, ultimately increasing their chances of converting leads into customers and closing deals successfully. The high percentage of sales professionals emphasizing the importance of real-time intelligence highlights its significance in today’s competitive sales environment and underscores the value of leveraging timely information to drive sales performance.

By 2027, sales intelligence solutions are estimated to represent a market worth $25 billion.

This statistic indicates that by the year 2027, the market value of sales intelligence solutions is projected to reach $25 billion. Sales intelligence solutions are tools and technologies that help organizations gather, analyze, and utilize data to enhance their sales and marketing strategies. This estimate suggests a significant growth potential in the sales intelligence market as businesses increasingly rely on data-driven insights to drive their sales efforts. The projected market worth of $25 billion signals the growing demand for sales intelligence solutions across industries as companies seek to gain a competitive edge, improve sales performance, and drive revenue growth through data-driven decision-making.

Data accuracy is an issue for more than half (52%) of sales professionals using sales intelligence technology.

This statistic suggests that a significant portion of sales professionals who utilize sales intelligence technology encounter challenges with data accuracy. Specifically, over half of these professionals, amounting to 52%, experience issues related to the accuracy of the data they rely on for their sales activities. Inaccurate data can have detrimental effects on sales performance, productivity, decision-making, and overall effectiveness of sales strategies. Addressing data accuracy concerns is crucial for sales professionals to ensure they can leverage sales intelligence technology effectively and make informed decisions to drive business success.

60% of global sales teams utilize mobile versions of sales intelligence tools.

The statistic that 60% of global sales teams utilize mobile versions of sales intelligence tools indicates a significant trend towards adopting mobile technology in the sales industry. Sales intelligence tools are crucial for providing insights, data, and analytics that help sales teams make informed decisions and enhance their productivity. The fact that a majority of sales teams worldwide are leveraging mobile versions of these tools suggests a shift towards greater flexibility and accessibility in accessing critical sales information on the go. This trend underscores the importance of staying connected and agile in a fast-paced business environment, where mobile technology plays a key role in empowering sales professionals to stay competitive and succeed in today’s digital economy.

The retail industry is projected to have the highest adopters of sales intelligence tools, at a CAGR of 12.6% from 2021 to 2027.

This statistic indicates that the retail industry is expected to experience significant growth in the adoption of sales intelligence tools over the six-year period from 2021 to 2027, with a compound annual growth rate (CAGR) of 12.6%. This projected increase in adoption suggests that retailers are recognizing the benefits of utilizing sales intelligence tools to enhance their sales processes, optimize decision-making, and improve overall performance. The high CAGR value reflects a strong trend towards incorporating data-driven strategies in the retail sector, which can help businesses gain a competitive edge, enhance customer satisfaction, and drive revenue growth through more targeted sales and marketing efforts.

Integration and deployment represented over 25% of service segment revenue in the overall sales intelligence market in 2020.

This statistic implies that within the sales intelligence market in 2020, integration and deployment services accounted for more than a quarter (25%) of the total revenue generated within the service segment. This suggests that a significant portion of the market’s revenue was attributed to activities related to integrating sales intelligence solutions with existing systems and deploying these solutions effectively within client organizations. It indicates the importance and demand for services that support the successful implementation and operation of sales intelligence tools and technologies, reflecting the market’s emphasis on seamless integration and efficient deployment to maximize the value and effectiveness of these solutions for businesses.

70% of firms experienced increased sales efficiency and productivity by using sales intelligence applications.

The statistic indicates that a majority, specifically 70%, of firms have reported experiencing enhanced sales efficiency and productivity as a result of utilizing sales intelligence applications. This finding suggests that sales intelligence tools, such as data analytics and customer insights platforms, are effectively contributing to improving the performance of businesses by streamlining sales processes, identifying key opportunities, and enhancing decision-making. The high percentage of firms benefiting from sales intelligence applications highlights their significance in maximizing sales performance and overall success in a competitive marketplace.

Small and Medium Businesses (SMBs) are estimated to grow at the highest CAGR in the sales intelligence market during the forecast period (2020-2025).

This statistic indicates that Small and Medium Businesses (SMBs) are projected to experience the highest Compound Annual Growth Rate (CAGR) within the sales intelligence market between 2020 and 2025. In practical terms, this suggests that SMBs are expected to see the most significant and consistent growth in their adoption and utilization of sales intelligence tools and technologies during this period compared to other market segments. This growth could be driven by various factors such as increasing recognition of the importance of data-driven decision-making in sales processes, the availability of more tailored solutions for SMBs, and the desire of smaller businesses to enhance their sales performance and competitiveness through advanced analytics and insights.

References

0. – https://www.blog.zoominfo.com

1. – https://www.www.gminsights.com

2. – https://www.www.marketsandmarkets.com

3. – https://www.blog.close.com

4. – https://www.blog.marketresearch.com

5. – https://www.www.researchdive.com

6. – https://www.www.velvetech.com

7. – https://www.www.globenewswire.com

8. – https://www.www.infosys.com

9. – https://www.www.b2bmarketing.net

10. – https://www.business.linkedin.com

11. – https://www.brandessenceresearch.com

12. – https://www.www.fortunebusinessinsights.com

13. – https://www.www.reportsanddata.com

14. – https://www.www.forbes.com

15. – https://www.www.360researchreports.com

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

Table of Contents

... Before You Leave, Catch This! 🔥

Your next business insight is just a subscription away. Our newsletter The Week in Data delivers the freshest statistics and trends directly to you. Stay informed, stay ahead—subscribe now.

Sign up for our newsletter and become the navigator of tomorrow's trends. Equip your strategy with unparalleled insights!