Essential Saas Growth Metrics

Highlights: The Most Important Saas Growth Metrics

  • 1. Monthly Recurring Revenue (MRR)
  • 2. Annual Recurring Revenue (ARR)
  • 3. Churn Rate
  • 4. Customer Acquisition Cost (CAC)
  • 5. Customer Lifetime Value (CLTV)
  • 6. Average Revenue Per User (ARPU)
  • 7. Net Promoter Score (NPS)
  • 8. Expansion Revenue
  • 9. Revenue Growth Rate
  • 10. Sales Funnel Conversion Rate
  • 11. Active Users
  • 12. Time to Value (TTV)
  • 13. Gross Margin
  • 14. Customer Retention Rate (CRR)

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In today’s highly competitive business landscape, SaaS companies need to constantly adapt, evolve, and innovate in order to stay relevant and maintain their edge. As the industry continues to grow rapidly, identifying the key metrics and trends that impact business performance has become vital in ensuring any SaaS organization’s success. In this insightful blog post, we will delve deep into the world of SaaS growth metrics, uncovering the critical measures that can help businesses effectively track their performance, make informed decisions, and propel their organizations to new heights. From customer acquisition to churn rates and lifetime value, we’ll explore the essential indicators that SaaS experts and top executives need to be aware of, in order to sustain and scale their ventures in today’s dynamic market. So, buckle up and join us as we navigate through the complex yet fascinating world of SaaS growth metrics that can be your roadmap to success.

Saas Growth Metrics You Should Know

1. Monthly Recurring Revenue (MRR)

MRR is a measure of the total recurring revenue generated by a SaaS company each month. It helps in understanding the revenue growth pattern and predicting future cash flow.

2. Annual Recurring Revenue (ARR)

ARR is the annualized version of MRR, which gives an estimate of the total recurring revenue a SaaS company can expect to generate over a 12-month period.

3. Churn Rate

Churn rate measures the percentage of customers who cancel their subscription during a specific period. This metric helps businesses determine how well they’re retaining customers and identify areas that need improvement.

4. Customer Acquisition Cost (CAC)

CAC measures the average cost of acquiring a new customer, including marketing and sales expenses. It’s essential to keep the CAC in check and ensure a positive ROI from customer acquisition efforts.

5. Customer Lifetime Value (CLTV)

CLTV is the estimated revenue a business can expect to generate from a single customer throughout their entire lifetime as a customer. This metric helps SaaS companies understand the value of each customer and optimize acquisition and retention strategies.

6. Average Revenue Per User (ARPU)

ARPU measures the average revenue generated per user or customer, and it’s calculated as total revenue divided by the number of customers. It’s useful for tracking revenue growth and identifying potential upsell opportunities.

7. Net Promoter Score (NPS)

NPS is a customer satisfaction metric that measures how likely customers are to recommend a company’s product or service to others. A high NPS indicates strong customer satisfaction and brand advocacy.

8. Expansion Revenue

Expansion revenue is the additional revenue generated from existing customers through upsells, cross-sells, or add-ons. Measuring expansion revenue helps SaaS companies capitalize on opportunities to increase revenue from their existing customer base.

9. Revenue Growth Rate

This metric measures the percentage increase in revenue over a specific period, usually monthly, quarterly, or annually. It helps gauge business performance and reveals the effectiveness of growth strategies.

10. Sales Funnel Conversion Rate

Conversion rate tracks the percentage of prospects who move from one stage of the sales funnel to the next, ultimately leading to a successful sale. Analyzing the conversion rate at each stage helps optimize the sales process and address any bottlenecks.

11. Active Users

The number of active users measures how many users consistently engage with a SaaS platform, either daily or monthly. High active user numbers signify strong engagement and product value.

12. Time to Value (TTV)

TTV measures the average time it takes for a customer to realize value from the SaaS product after the initial purchase. A lower TTV helps in customer retention and indicates a more streamlined onboarding process.

13. Gross Margin

Gross margin represents the percentage of revenue remaining after subtracting costs directly associated with delivering the product or service. A healthy gross margin suggests efficient business operations and resource allocation.

14. Customer Retention Rate (CRR)

CRR measures the percentage of customers that continue to use a SaaS product over a specific period. A high CRR signifies long-term customer relationships and consistent satisfaction with the product.

Saas Growth Metrics Explained

SaaS growth metrics play a vital role in evaluating the strength and sustainability of a company in the highly competitive software-as-a-service market. Metrics such as Monthly Recurring Revenue (MRR), Annual Recurring Revenue (ARR), and Churn Rate reveal the company’s revenue growth patterns, potential cash flow, and customer retention capabilities. Simultaneously, metrics like Customer Acquisition Cost (CAC), Customer Lifetime Value (CLTV), and Average Revenue Per User (ARPU) help businesses optimize their acquisition and retention strategies to ensure profitability.

Metrics like Net Promoter Score (NPS), Expansion Revenue, Revenue Growth Rate, and Sales Funnel Conversion Rate offer insights into customer satisfaction, brand advocacy, and the effectiveness of growth strategies. Furthermore, understanding Active Users, Time to Value (TTV), Gross Margin, and Customer Retention Rate (CRR) allow businesses to gauge product engagement, onboarding efficiency, operational efficacy, and long-term customer relationships. Overall, these metrics provide a comprehensive understanding of a SaaS company’s performance and areas for improvement, enabling them to thrive in a highly competitive industry.


In summary, effectively tracking and analyzing SaaS growth metrics is an essential aspect of any thriving software-as-a-service business. By closely monitoring benchmarks such as Monthly Recurring Revenue (MRR), Customer Acquisition Cost (CAC), Churn Rate, and Lifetime Value (LTV), SaaS companies can better understand their overall performance and make data-driven decisions to optimize growth strategies. As the SaaS landscape continues to evolve and become increasingly competitive, it is crucial for businesses to keep a close eye on these metrics, learn from their insights, and continuously adapt to maintain a competitive edge and foster long-term stability and success.


What are some key SaaS growth metrics to measure the success of a software-as-a-service (SaaS) business?

Important SaaS growth metrics include Monthly Recurring Revenue (MRR), Customer Acquisition Cost (CAC), Customer Lifetime Value (CLTV), Churn Rate, and Retention Rate.

How can Monthly Recurring Revenue (MRR) help in assessing the growth of a SaaS company?

MRR refers to the income generated from customers every month, which helps businesses understand their revenue patterns, identify growth trends, and make data-driven decisions to increase revenue.

Why is Customer Acquisition Cost (CAC) an essential metric for a SaaS business?

CAC helps businesses determine the amount spent to acquire new customers. By analyzing CAC, businesses can gauge the effectiveness of their marketing and sales strategies and make adjustments to optimize costs and improve profitability.

How can SaaS companies benefit from calculating their Customer Lifetime Value (CLTV)?

By determining CLTV, SaaS businesses can identify the estimated total revenue generated by a customer during their relationship with the company. This crucial metric helps businesses allocate resources effectively, plan marketing strategies, and streamline customer retention efforts.

What is the significance of Churn Rate for a SaaS business, and what impact does it have on growth?

Churn Rate represents the percentage of customers who discontinue their subscription within a given time period. A high churn rate can negatively impact the growth and sustainability of a SaaS business, making it imperative for companies to examine the reasons for churn and develop strategies to enhance customer satisfaction and retention.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

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