GITNUX MARKETDATA REPORT 2024

Rolex Popularity Statistics

Rolex is a highly prestigious and sought-after brand, with global annual sales estimated to be around 800,000 units.

Statistic 1

"In 2021, there were 1,931,722 page views of Rolex in Chrono24."

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Statistic 2

"In 2018, Rolex was ranked 12 times in the top 15 search results related to Luxury watches."

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Statistic 3

"Rolex's brand value has grown steadily from 6.4 billion USD in 2012 to 7.9 billion USD in 2020."

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Statistic 4

"Rolex is the 3rd most reputable company in the world in 2021."

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Statistic 5

"Rolex was rated as the 78th most valuable brand worldwide in 2020."

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Statistic 6

"Rolex is the number one most purchased luxury watch brand globally."

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Statistic 7

"Rolex watches retain 93% of its original value."

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Statistic 8

"Rolex produced around 800,000 watches in 2019."

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Statistic 9

"There were 673,000 searches for Rolex per month in 2021."

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Statistic 10

"Google search interest for Rolex peaked in November-December 2021."

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Statistic 11

"Over 86% of consumers know the Rolex brand."

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Statistic 12

"In 2021, Rolex was the most popular watch brand in the U.S."

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Statistic 13

"52.7% of men chose Rolex as their favorite watch brand."

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Statistic 14

"70% of British respondents aged between 35 and 44 regard Rolex as a top luxury watch manufacturer."

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Statistic 15

"Rolex watches were the most popular item for secondhand sales and purchases in 2018."

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Statistic 16

"An average used Rolex is sold for around $8800 in 2021."

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Statistic 17

"As of 2021, approximately 65% of consumers prefer Rolex over other luxury watch brands."

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Statistic 18

"Younger generations, ages from 18 to 34, show high interest in the Rolex brand, around 44.7%."

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Statistic 19

"Rolex is the favorite luxury watch brand among the Chinese market, with 43.2%."

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Statistic 20

"86% of global high-net-worth individuals (HNWIs) know the brand Rolex."

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