GITNUX MARKETDATA REPORT 2024

Revealing Swimsuit Popularity Statistics

Revealing swimsuits are the most popular style amongst young adults aged 18-30, with a 65% preference rate over other swimwear styles.

Statistic 1

"According to a 2019 poll, 26% of American women said they feel "sexy" in a bikini."

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Statistic 2

"In 2020, revealing swimwear was the second most popular category for female swimwear."

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Statistic 3

"In a 2019 survey, 56% of women preferred a one-piece swimsuit to a bikini."

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Statistic 4

"23% of French women favoured the monokini in 2017, a revealing style of swimsuit."

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Statistic 5

"In a 2018 survey, it was found that 2 in 3 women felt under pressure to wear a bikini or revealing swimsuit on holiday."

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Statistic 6

"Searching for 'revealing swimsuits' has increased by 50% on Google since 2019."

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Statistic 7

"33% of Brazilian women preferred wearing a bikini in 2019."

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Statistic 8

"The 2020 market size for swimwear worldwide was $22.7 billion, revealing a demand for various types of swimwear, including revealing ones."

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Statistic 9

"Millennials were found to be the highest purchasers of swimwear in 2018, with many opting for trendy, revealing styles."

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Statistic 10

"As of 2016, bikinis account for more than 20% of all swimwear sales worldwide."

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Statistic 11

"A 2019 study found that 78% of women bought a new swimsuit every year, indicating continued interest in swimwear, including revealing types."

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Statistic 12

"String bikinis made up 3% of swimsuit sales in Australia in 2020."

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Statistic 13

"In a 2017 survey, only 19% of American women felt very confident in a bikini."

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Statistic 14

"The most popular swimwear style in the UK in 2020 was the bandeau bikini."

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Statistic 15

"In California, 40% of women shopping for swimwear in 2019 chose a cheeky cut bikini."

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Statistic 16

"According to the 2018 Lyst Year in Fashion report, searches for string bikinis increased by 68% year-on-year."

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Statistic 17

"According to Google Trends, search interest in the 'Brazilian bikini' increased by 400% in summer 2019."

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Statistic 18

"According to a 2021 report, the swimwear market in the United States is expected to increase by 4.5% annually until 2025."

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Statistic 19

"A 2016 study found that 70% of women felt judged when wearing a bikini or revealing swimsuit."

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Statistic 20

"In 2021, the sale of bikinis on ASOS increased by 150% likely due to pent up demand and holiday plans following the pandemic lockdowns."

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