Prom Dress Popularity Statistics

The popularity of prom dresses varies each year, with trends shifting towards different styles, colors, and designs.

Statistic 1

"The average prom-goer spent about $600 on their prom dress in 2019."

Sources Icon

Statistic 2

"In 2020, 18% of high school girls started shopping for their prom dress three to five months before the event."

Sources Icon

Statistic 3

"Short dresses accounted for only 10% of global prom dress sales in 2020."

Sources Icon

Statistic 4

"About 30% of American teenagers will buy their prom dress online."

Sources Icon

Statistic 5

"The global prom dress market is set to grow by $152.3 million during 2020-2024."

Sources Icon

Statistic 6

"In a 2020 survey, 22% of those asked said they would spend over $500 on their prom dresses."

Sources Icon

Statistic 7

"Pastel color prom dresses were favored over bright colors, with 37% of respondents saying they would choose these softer hues in 2019."

Sources Icon

Statistic 8

"The US prom dress market was valued at just over $3 billion in 2021."

Sources Icon

Statistic 9

"In 2020, online-only retailers were responsible for 43% of all prom dress sales."

Sources Icon

Statistic 10

"About 55% of people say style is the most important factor when choosing a prom dress."

Sources Icon

Statistic 11

"In 2019, two-pieces and jumpsuits made up less than 5% of prom dress sales."

Sources Icon

Statistic 12

"Southwestern US had the highest percentage of custom-made prom dress orders in 2019 at around 35%."

Sources Icon

Statistic 13

"A-line prom dresses accounted for around 25% of all prom dress styles purchased globally in 2020."

Sources Icon

Statistic 14

"Over 75% of young women reportedly spend more than two weeks searching for the perfect prom dress."

Sources Icon

Statistic 15

"About 58% of prom dresses are purchased in physical stores, compared to 42% that are bought online."

Sources Icon

Statistic 16

"The popularity of vintage or retro-inspired prom dresses rose by 15% from 2019 to 2020."

Sources Icon

Statistic 17

"The Northeast US spends the most on prom dresses, with an average of $700 per dress in 2019."

Sources Icon

... Before You Leave, Catch This! 🔥

Your next business insight is just a subscription away. Our newsletter The Week in Data delivers the freshest statistics and trends directly to you. Stay informed, stay ahead—subscribe now.

Sign up for our newsletter and become the navigator of tomorrow's trends. Equip your strategy with unparalleled insights!