GITNUX MARKETDATA REPORT 2024

Prom Dress Popularity Statistics

The popularity of prom dresses varies each year, with trends shifting towards different styles, colors, and designs.

Statistic 1

"The average prom-goer spent about $600 on their prom dress in 2019."

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Statistic 2

"In 2020, 18% of high school girls started shopping for their prom dress three to five months before the event."

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Statistic 3

"Short dresses accounted for only 10% of global prom dress sales in 2020."

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Statistic 4

"About 30% of American teenagers will buy their prom dress online."

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Statistic 5

"The global prom dress market is set to grow by $152.3 million during 2020-2024."

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Statistic 6

"In a 2020 survey, 22% of those asked said they would spend over $500 on their prom dresses."

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Statistic 7

"Pastel color prom dresses were favored over bright colors, with 37% of respondents saying they would choose these softer hues in 2019."

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Statistic 8

"The US prom dress market was valued at just over $3 billion in 2021."

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Statistic 9

"In 2020, online-only retailers were responsible for 43% of all prom dress sales."

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Statistic 10

"About 55% of people say style is the most important factor when choosing a prom dress."

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Statistic 11

"In 2019, two-pieces and jumpsuits made up less than 5% of prom dress sales."

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Statistic 12

"Southwestern US had the highest percentage of custom-made prom dress orders in 2019 at around 35%."

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Statistic 13

"A-line prom dresses accounted for around 25% of all prom dress styles purchased globally in 2020."

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Statistic 14

"Over 75% of young women reportedly spend more than two weeks searching for the perfect prom dress."

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Statistic 15

"About 58% of prom dresses are purchased in physical stores, compared to 42% that are bought online."

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Statistic 16

"The popularity of vintage or retro-inspired prom dresses rose by 15% from 2019 to 2020."

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Statistic 17

"The Northeast US spends the most on prom dresses, with an average of $700 per dress in 2019."

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