GITNUX MARKETDATA REPORT 2024

Private Label Brand Success Rate Statistics

Private label brands are experiencing growth and success, with nearly one-third of consumers now purchasing these products regularly.

Statistic 1

"81% of consumers in Europe buy private label brands regularly."

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Statistic 2

"95% of U.S. consumers shop private label brands."

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Statistic 3

"97% of shoppers are buying private label brands at the supermarket."

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Statistic 4

"Private label market share is currently at 23.3% in Europe."

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Statistic 5

"Private label brands currently represent 16% of CPG dollar share."

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Statistic 6

"Amazon private label brands constitute less than 1% of the company's total sales."

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Statistic 7

"Private label brands have gained $143 billion in sales in the U.S. over the past six years."

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Statistic 8

"Store brand penetration is highest for fresh and perishable foods, at around 35%."

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Statistic 9

"In 2018, U.S. private label CPG sales grew 3 times faster than national brands."

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Statistic 10

"The penetration of private label brands increased from 2.3% to 2.6% globally from 2013 to 2018."

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Statistic 11

"European private label brands grew by 5.4% in 2019."

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Statistic 12

"Over 50% of consumers are willing to pay the same or more for the right store-branded product."

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Statistic 13

"Private label growth in non-alcoholic beverage in the US reached 6.2% in 2019."

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Statistic 14

"Approximately 40% of consumers would consider purchasing a private label product over a named brand."

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Statistic 15

"Impressively, 60% of millennials are willing to buy store brands."

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Statistic 16

"Private label share of the market in North America grew by 0.5% in 2019."

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Statistic 17

"36% of consumers believe private label brands offer extremely good value for money."

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Statistic 18

"Private-label dollar sales in the United States have risen by 41% over the past 5 years."

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Statistic 19

"Private label snack sales grew twice as fast as national brands from 2015 to 2017."

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