Must-Know Pr Kpis [Latest Report]

Highlights: The Most Important Pr Kpis

  • 1. Lead generation
  • 2. Conversion rate
  • 3. Customer acquisition cost (CAC)
  • 4. Average deal size
  • 5. Sales cycle length
  • 6. Revenue growth rate
  • 7. Customer retention rate
  • 8. Churn rate
  • 9. Customer lifetime value (CLTV)
  • 10. Net promoter score (NPS)
  • 12. Social media engagement
  • 13. Website traffic
  • 14. Organic search ranking
  • 15. Email open and click-through rates

Table of Contents

In today’s fast-paced and competitive business environment, it is essential for organizations to monitor and evaluate their performance across various aspects. One such critical area of focus lies in the realm of Public Relations (PR). Effective PR strategies not only help build and maintain a positive brand image but also contribute significantly to the overall success of the business. Therefore, it becomes imperative to measure the performance of PR campaigns and initiatives, ensuring they align with the organization’s goals and objectives.

This is where Key Performance Indicators (KPIs) play an indispensable role. In this comprehensive blog post, we will delve deep into the world of PR KPIs, exploring their relevance, understanding their unique characteristics, and discussing ways in which they can be utilized to maximize the impact of your PR efforts. So, strap in and join us on this insightful journey to unravel the limitless potential of PR KPIs.

PR KPIs You Should Know

1. Lead generation

The number of potential customers (leads) identified and acquired through marketing efforts.

2. Conversion rate

The percentage of leads that progress to become actual customers, indicating the effectiveness of sales and marketing efforts.

3. Customer acquisition cost (CAC)

The average cost of acquiring a new customer, calculated by dividing the total marketing and sales expenses by the number of new customers acquired within a specific period.

In today’s fast-paced and competitive business environment, it is essential for organizations to monitor and evaluate their performance across various aspects.

4. Average deal size

The average revenue generated per closed deal, which helps assess the profitability of each sale.

5. Sales cycle length

The average duration of a sales cycle from lead generation to closing a deal, used to measure efficiency and effectiveness of the sales process.

6. Revenue growth rate

The percentage increase in revenue over a specific period, which indicates business growth and overall performance.

7. Customer retention rate

The percentage of customers who continue to do business with your company over a specific period, reflecting customer satisfaction and loyalty.

8. Churn rate

The percentage of customers who stop doing business with your company within a specific period, indicating areas where improvements may be needed to retain customers.

Key Performance Indicators (KPIs) are crucial in evaluating the effectiveness of PR efforts and overall business performance.

9. Customer lifetime value (CLTV)

The projected revenue a customer will generate over the entire course of their relationship with your company, used to assess the long-term value of each customer.

10. Net promoter score (NPS)

A measure of customer satisfaction and loyalty, calculated by asking customers how likely they are to recommend your products or services to others.

11. Return on marketing investment (ROMI)

The profitability of marketing efforts, calculated by dividing the revenue generated by marketing activities by the total marketing expenses.

12. Social media engagement

The number of interactions (likes, comments, shares) on social media platforms related to your company, products, or services, indicating brand awareness and customer engagement.

13. Website traffic

The number of visitors coming to your website, indicating brand visibility and interest in your products or services.

14. Organic search ranking

The position of your website in search engine results when users search for keywords related to your business, reflecting the effectiveness of your search engine optimization (SEO) efforts.

15. Email open and click-through rates

The percentage of recipients who open your marketing emails and click on the links inside, indicating the engagement and effectiveness of your email campaigns.

PR KPIs Explained

Key Performance Indicators (KPIs) are critical to evaluating the effectiveness of PR efforts and overall business performance. Lead generation, conversion rates and customer acquisition costs provide insight into sales and marketing efforts, while average deal size and sales cycle length help assess profitability and efficiency. Monitoring revenue growth rate, customer retention rate, and churn rate enables companies to identify areas for improvement and maintain customer satisfaction.

Long-term value is measured by customer lifetime value, and satisfaction is measured by Net Promoter Score. Revenue and profitability of marketing investments, as well as the level of customer engagement, are critical KPIs, as demonstrated by social media engagement, website traffic, and email campaigns. Finally, organic search rankings highlight the effectiveness of SEO strategies and indicate brand visibility and online presence. By tracking these indicators, companies can make informed decisions and strategize for future success.


In summary, monitoring and optimizing your PR KPIs is essential to a well-rounded and successful public relations strategy. By carefully tracking and analyzing the performance of your PR initiatives, you’ll gain invaluable insight into which messages and content resonate best with your target audiences and how they impact your organization’s overall reputation and brand perception.

By continually refining your KPIs, you can ensure that your PR efforts are aligned with your business goals, maximizing the return on your investment and contributing to the long-term success of your organization. Remember, your PR KPIs ultimately serve as a compass to guide and inform your strategic decisions, allowing you to stay ahead of the curve in the ever-evolving world of public relations.


What are PR KPIs and why are they important?

PR KPIs (Public Relations Key Performance Indicators) are essential metrics used to measure the effectiveness and success of PR campaigns and strategies. They allow businesses to evaluate their PR efforts objectively, identify areas for improvement, and optimize their strategies for better results.

What are some common PR KPIs to track?

Common PR KPIs include media impressions, share of voice, sentiment analysis, message penetration, and the number of backlinks generated. These KPIs can help businesses understand their overall brand reputation, the reach of their PR campaigns, audience perception, and the effectiveness of their key messages.

How can a business set realistic PR KPI targets?

To set realistic PR KPI targets, businesses should first analyze their past PR campaigns and identify patterns and trends. They should also consider industry benchmarks, company objectives, and available resources. Setting targets based on data and insights ensures achievable goals that can help drive continuous improvement.

What tools can help measure PR KPIs?

There are various tools available for measuring PR KPIs, such as media monitoring and measurement platforms (e.g., Meltwater, Cision), social listening tools (e.g., Hootsuite, Brandwatch), and web analytics tools (e.g., Google Analytics, Moz). These tools provide valuable insights into campaign performance and help track KPIs over time.

How can a business improve its PR KPIs?

To improve PR KPIs, businesses should consistently track and analyze their performance data to identify trends and areas for improvement. They can explore new PR tactics, optimize messaging, leverage influential media channels, and engage with their audience more effectively. Continuous testing and refining of PR strategies will contribute to better KPI results in the long run.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

Table of Contents