GITNUX MARKETDATA REPORT 2024

Non-Music Youtube Video Views Statistics

Non-music YouTube videos, on average, receive more views than music videos based on viewer preferences and engagement patterns.

Statistic 1

"As of March 2021, the most viewed non-music video on YouTube is 'Baby Shark Dance' with over 7.91 billion views."

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Statistic 2

"Baby Shark Dance' became YouTube's most-watched video in November 2020, surpassing the music video 'Despacito'."

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Statistic 3

"Chinese short video app Kuaishou's lip-sync video became the most viewed non-music video on YouTube within 24 hours with 100 million views in 2018."

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Statistic 4

"As of 2019, 500 hours of video are uploaded to YouTube every minute. Among these, a significant portion of them are non-music videos."

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Statistic 5

"As of Q1 2021, YouTube users have watched more than one billion hours of video each day, including non-music videos."

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Statistic 6

"70% of YouTube watch time comes from mobile devices, and this includes non-music video views as well."

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Statistic 7

"In 2018, the second most-viewed YouTube channel overall was T-Series, an Indian music video channel. The top most-viewed non-music channel was SET India."

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Statistic 8

"Among U.S. YouTube users, 71% report watching a video to learn how to do something. This indicates a high rate of non-music video views in the U.S."

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Statistic 9

"The most popular category of YouTube channel, based on views (excluding music) is Entertainment, with over 11 billion monthly views worldwide."

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Statistic 10

"The top YouTube video (non-music category) with over 5 billion views is 'Masha and the Bear - Recipe for Disaster'."

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Statistic 11

"The average mobile viewing session for non-music content on YouTube is more than 40 minutes."

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Statistic 12

"Around 70% of what people watch on YouTube is determined by its recommendation algorithm. This means a vast amount of non-music videos being viewed are prescribed by YouTube."

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Statistic 13

"According to survey data, 53% of YouTube users utilize the platform for video content that isn’t music-related or TV/movies."

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Statistic 14

"In 2021, the average length of a YouTube video was about 12 minutes, this includes non-music videos as well."

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Statistic 15

"How-to videos earn the most attention, with the average viewer watching more than 70% of the full video. This category is non-music."

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Statistic 16

"According to YouTube algorithm data, an increase in ‘how-to’ videos has been seen in 2020 due to daily routines changing with the pandemic, indicating non-music videos popularity."

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Statistic 17

"Gaming is a highly popular type of non-music videos, with Minecraft being the most watched video game on YouTube, with 201 billion views in 2020."

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Statistic 18

"Comedy, Entertainment, and How-to & Style are among the most popular YouTube non-music categories with U.S. viewers in 2020."

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Statistic 19

"The number of channels earning six figures per year on YouTube grew 40%+ year on year, many of those being non-music creators."

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Statistic 20

"Among Gen Z viewers, vlogs are among the top five favorite types of YouTube non-music videos."

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