GITNUX REPORT 2024

Honda Super Cub Crowned Most Popular Motorcycle Globally, New Data Reveals

Discover the worlds most popular motorcycles and key industry insights in our exclusive feature!

Author: Jannik Lindner

First published: 7/17/2024

Statistic 1

The average age of motorcycle owners in the US is 50 years old

Statistic 2

14% of motorcycle owners in the US are women

Statistic 3

81% of motorcycle owners in the US are married

Statistic 4

48% of motorcycle owners in the US have a college degree

Statistic 5

25% of motorcycle owners in the US have an annual household income over $100,000

Statistic 6

68% of motorcycle owners in the US are employed full-time

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82% of motorcycle owners in the US are white

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The median age of motorcycle owners in the US has increased from 32 to 50 years old since 1990

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91% of motorcycle owners in the US are male

Statistic 10

24% of motorcycle owners in the US have a post-graduate degree

Statistic 11

The average age of first-time motorcycle buyers in the US is 35 years old

Statistic 12

78% of motorcycle owners in the US own their primary residence

Statistic 13

33% of motorcycle owners in the US have a household income between $50,000 and $74,999

Statistic 14

66% of motorcycle owners in the US are married

Statistic 15

22% of motorcycle owners in the US have a household income over $150,000

Statistic 16

The average motorcycle tire lasts for about 4,000 miles

Statistic 17

The average motorcycle chain needs replacement every 15,000 to 20,000 miles

Statistic 18

The average motorcycle oil change interval is 3,000 to 5,000 miles

Statistic 19

The average motorcycle spark plug needs replacement every 15,000 to 20,000 miles

Statistic 20

The average motorcycle battery lasts 3 to 5 years

Statistic 21

The average motorcycle valve adjustment interval is 15,000 to 20,000 miles

Statistic 22

The average motorcycle fork oil change interval is 15,000 to 20,000 miles

Statistic 23

The average motorcycle brake fluid change interval is 2 years or 20,000 miles

Statistic 24

The average motorcycle coolant change interval is 2 years or 24,000 miles

Statistic 25

The average motorcycle air filter change interval is 10,000 to 15,000 miles

Statistic 26

The average motorcycle clutch replacement interval is 20,000 to 30,000 miles

Statistic 27

The average price of a new motorcycle in the US is $16,000

Statistic 28

The global motorcycle market is expected to reach $132.4 billion by 2027

Statistic 29

India is the largest motorcycle market in the world, with annual sales of over 21 million units

Statistic 30

Electric motorcycle sales are expected to grow at a CAGR of 7.4% from 2021 to 2028

Statistic 31

The global motorcycle accessories market is expected to reach $13.7 billion by 2027

Statistic 32

The average motorcycle insurance premium in the US is $702 per year

Statistic 33

The global motorcycle helmet market size was valued at $2.44 billion in 2020

Statistic 34

The global motorcycle airbag jacket market is expected to grow at a CAGR of 6.1% from 2021 to 2028

Statistic 35

The global motorcycle rider gear market is expected to reach $12.4 billion by 2027

Statistic 36

Harley-Davidson Street Glide is the best-selling motorcycle in the US

Statistic 37

Honda Super Cub is the best-selling motorcycle globally with over 100 million units sold

Statistic 38

Cruisers account for 32% of motorcycle sales in the US

Statistic 39

BMW R1250GS is the best-selling motorcycle in Europe

Statistic 40

The Kawasaki Ninja 400 is the best-selling sport bike in the US

Statistic 41

Sport bikes account for 13% of motorcycle sales in the US

Statistic 42

Yamaha MT-07 is the best-selling naked bike in Europe

Statistic 43

Adventure bikes account for 15% of motorcycle sales in Europe

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Royal Enfield Classic 350 is the best-selling motorcycle in India

Statistic 45

Scooters account for 8% of motorcycle sales in the US

Statistic 46

Touring bikes account for 18% of motorcycle sales in the US

Statistic 47

Dual-sport bikes account for 7% of motorcycle sales in the US

Statistic 48

Sport-touring bikes account for 6% of motorcycle sales in the US

Statistic 49

Off-road bikes account for 5% of motorcycle sales in the US

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Electric motorcycles account for 1% of motorcycle sales in the US

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Standard bikes account for 10% of motorcycle sales in the US

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Mopeds account for 2% of motorcycle sales in the US

Statistic 53

The average motorcycle engine size in the US is 999cc

Statistic 54

The average motorcycle fuel economy in the US is 44 miles per gallon

Statistic 55

The global motorcycle battery market is expected to reach $8.9 billion by 2027

Statistic 56

The global motorcycle suspension system market is expected to reach $2.1 billion by 2027

Statistic 57

The global motorcycle exhaust system market is expected to reach $3.5 billion by 2027

Statistic 58

The global motorcycle brake system market is expected to reach $2.8 billion by 2027

Statistic 59

The global motorcycle lighting market is expected to reach $1.5 billion by 2027

Statistic 60

The global motorcycle sensors market is expected to reach $8.2 billion by 2027

Statistic 61

The global motorcycle anti-lock braking system (ABS) market is expected to reach $1.2 billion by 2027

Statistic 62

The global motorcycle electronic control unit (ECU) market is expected to reach $6.1 billion by 2027

Statistic 63

The global motorcycle tires market is expected to reach $20.8 billion by 2027

Statistic 64

The global motorcycle communication system market is expected to reach $2.4 billion by 2027

Statistic 65

The average annual mileage for motorcycles in the US is 3,000 miles

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Summary

  • Harley-Davidson Street Glide is the best-selling motorcycle in the US
  • Honda Super Cub is the best-selling motorcycle globally with over 100 million units sold
  • The average price of a new motorcycle in the US is $16,000
  • Cruisers account for 32% of motorcycle sales in the US
  • The global motorcycle market is expected to reach $132.4 billion by 2027
  • BMW R1250GS is the best-selling motorcycle in Europe
  • The average age of motorcycle owners in the US is 50 years old
  • 14% of motorcycle owners in the US are women
  • India is the largest motorcycle market in the world, with annual sales of over 21 million units
  • The Kawasaki Ninja 400 is the best-selling sport bike in the US
  • Electric motorcycle sales are expected to grow at a CAGR of 7.4% from 2021 to 2028
  • The average annual mileage for motorcycles in the US is 3,000 miles
  • Sport bikes account for 13% of motorcycle sales in the US
  • The global motorcycle helmet market size was valued at $2.44 billion in 2020
  • 81% of motorcycle owners in the US are married

Zooming past the competition with roaring engines and sleek designs, motorcycles hold a special place in the hearts of riders worldwide. From the iconic Harley-Davidson Street Glide ruling the US roads to the timeless Honda Super Cub boasting over 100 million units sold globally, the two-wheeled world is as vibrant as ever. With cruisers leading the charge in the US and adventure bikes conquering Europe, the motorcycle industry spins tales of statistics as diverse as its riders. So saddle up as we dive into the thrilling world of the most popular motorcycles and the fascinating facts that fuel their ride!

Demographics

  • The average age of motorcycle owners in the US is 50 years old
  • 14% of motorcycle owners in the US are women
  • 81% of motorcycle owners in the US are married
  • 48% of motorcycle owners in the US have a college degree
  • 25% of motorcycle owners in the US have an annual household income over $100,000
  • 68% of motorcycle owners in the US are employed full-time
  • 82% of motorcycle owners in the US are white
  • The median age of motorcycle owners in the US has increased from 32 to 50 years old since 1990
  • 91% of motorcycle owners in the US are male
  • 24% of motorcycle owners in the US have a post-graduate degree
  • The average age of first-time motorcycle buyers in the US is 35 years old
  • 78% of motorcycle owners in the US own their primary residence
  • 33% of motorcycle owners in the US have a household income between $50,000 and $74,999
  • 66% of motorcycle owners in the US are married
  • 22% of motorcycle owners in the US have a household income over $150,000

Interpretation

In the realm of motorcycle ownership, it seems the wise saying goes something like this: "With age comes two wheels and a helmet." The statistics paint a picture of experienced, educated, and mostly married riders cruising the highways - with a dash of diversity and a sprinkle of financial success. From the median age gracefully climbing to 50 over the years to the surprising 14% of female riders breaking traditional stereotypes, the motorcycle community is a blend of seasoned riders and newcomers revving up for adventure. So, whether you're a silver fox on a Harley or a young professional making your two-wheeled debut, just remember, no matter the age or income bracket, the road is open to all who seek the thrill of the ride.

Maintenance

  • The average motorcycle tire lasts for about 4,000 miles
  • The average motorcycle chain needs replacement every 15,000 to 20,000 miles
  • The average motorcycle oil change interval is 3,000 to 5,000 miles
  • The average motorcycle spark plug needs replacement every 15,000 to 20,000 miles
  • The average motorcycle battery lasts 3 to 5 years
  • The average motorcycle valve adjustment interval is 15,000 to 20,000 miles
  • The average motorcycle fork oil change interval is 15,000 to 20,000 miles
  • The average motorcycle brake fluid change interval is 2 years or 20,000 miles
  • The average motorcycle coolant change interval is 2 years or 24,000 miles
  • The average motorcycle air filter change interval is 10,000 to 15,000 miles
  • The average motorcycle clutch replacement interval is 20,000 to 30,000 miles

Interpretation

In the intricate dance of maintaining a motorcycle, one must reckon with the fleeting nature of its components. From the swift farewell of a tire at 4,000 miles to the steadfast endurance of a battery for 3 to 5 years, the life cycles of motorcycle parts offer a tantalizing peek into the world of mechanical impermanence. Like a well-choreographed symphony, each interval for oil changes, spark plug replacements, and coolant changes plays a crucial role in the harmony of a rider's journey. So, fellow bikers, let us embrace the transient nature of our mechanical steeds with a knowing smile and a readiness to roll with the maintenance punches. After all, in the realm of motorcycles, even the most mundane changeout can be a dash of excitement in the winding road of ownership.

Market Trends

  • The average price of a new motorcycle in the US is $16,000
  • The global motorcycle market is expected to reach $132.4 billion by 2027
  • India is the largest motorcycle market in the world, with annual sales of over 21 million units
  • Electric motorcycle sales are expected to grow at a CAGR of 7.4% from 2021 to 2028
  • The global motorcycle accessories market is expected to reach $13.7 billion by 2027

Interpretation

The world of motorcycles is revving up with the average new bike price in the US hitting a whopping $16,000 - looks like two-wheelers are giving four-wheelers a run for their money! With the global motorcycle market expected to soar to $132.4 billion by 2027, it's clear that the world is embracing the open road on two wheels. India is leading the pack with over 21 million units sold annually, proving that motorcycles are not just a means of transport, but a way of life. And with electric motorcycles set to electrify the market with a projected growth of 7.4% by 2028, it's evident that environmentally conscious riders are steering the industry towards a cleaner future. As the demand for motorcycle accessories accelerates, predicted to reach $13.7 billion by 2027, it seems that the motorcycle culture is not just about the ride, but the flair and style that come with it. So, whether you're a biker enthusiast or just a curious onlooker, the motorcycle world is definitely in high gear!

Ownership Costs

  • The average motorcycle insurance premium in the US is $702 per year

Interpretation

As motorcyclists, we pride ourselves on our ability to navigate through the chaos of life with grace and style. However, when it comes to insurance premiums, there's no dodging the reality of the numbers. At an average of $702 per year, it seems our love for two wheels comes with a price tag that demands respect. So, while we may zip through traffic with finesse, let's not forget to slow down and assess the financial curves that come along for the ride.

Safety Equipment

  • The global motorcycle helmet market size was valued at $2.44 billion in 2020
  • The global motorcycle airbag jacket market is expected to grow at a CAGR of 6.1% from 2021 to 2028
  • The global motorcycle rider gear market is expected to reach $12.4 billion by 2027

Interpretation

In a world where fashion trends come and go quicker than a speeding motorbike, it seems that safety is always in style. The soaring values of the motorcycle helmet, airbag jacket, and rider gear markets reflect a shift towards prioritizing protection on the open road. As riders gear up not just for the ride, but for the unexpected twists and turns that life may throw their way, it's clear that the smartest accessory for any biker is peace of mind. Safety may be the new black, but it will never go out of vogue.

Sales

  • Harley-Davidson Street Glide is the best-selling motorcycle in the US
  • Honda Super Cub is the best-selling motorcycle globally with over 100 million units sold
  • Cruisers account for 32% of motorcycle sales in the US
  • BMW R1250GS is the best-selling motorcycle in Europe
  • The Kawasaki Ninja 400 is the best-selling sport bike in the US
  • Sport bikes account for 13% of motorcycle sales in the US
  • Yamaha MT-07 is the best-selling naked bike in Europe
  • Adventure bikes account for 15% of motorcycle sales in Europe
  • Royal Enfield Classic 350 is the best-selling motorcycle in India
  • Scooters account for 8% of motorcycle sales in the US
  • Touring bikes account for 18% of motorcycle sales in the US
  • Dual-sport bikes account for 7% of motorcycle sales in the US
  • Sport-touring bikes account for 6% of motorcycle sales in the US
  • Off-road bikes account for 5% of motorcycle sales in the US
  • Electric motorcycles account for 1% of motorcycle sales in the US
  • Standard bikes account for 10% of motorcycle sales in the US
  • Mopeds account for 2% of motorcycle sales in the US

Interpretation

In the ever-revolving world of motorcycles, where the sound of engines roaring is music to enthusiasts' ears, the Harley-Davidson Street Glide reigns supreme on American roads while the Honda Super Cub captures hearts across the globe with sales surpassing a whopping 100 million units. From the sleek BMW R1250GS dominating the European market to the Kawasaki Ninja 400 slicing through the US as the best-selling sport bike, the diverse landscape of motorcycle preferences is as varied as the roads they ride on. Whether you're cruising on a cruiser, navigating the urban jungle on a scooter, or tackling rugged terrains on an adventure bike, there's a two-wheeled machine out there for everyone, showing that in the world of motorcycles, variety truly is the spice of life.

Technical Specifications

  • The average motorcycle engine size in the US is 999cc
  • The average motorcycle fuel economy in the US is 44 miles per gallon
  • The global motorcycle battery market is expected to reach $8.9 billion by 2027
  • The global motorcycle suspension system market is expected to reach $2.1 billion by 2027
  • The global motorcycle exhaust system market is expected to reach $3.5 billion by 2027
  • The global motorcycle brake system market is expected to reach $2.8 billion by 2027
  • The global motorcycle lighting market is expected to reach $1.5 billion by 2027
  • The global motorcycle sensors market is expected to reach $8.2 billion by 2027
  • The global motorcycle anti-lock braking system (ABS) market is expected to reach $1.2 billion by 2027
  • The global motorcycle electronic control unit (ECU) market is expected to reach $6.1 billion by 2027
  • The global motorcycle tires market is expected to reach $20.8 billion by 2027
  • The global motorcycle communication system market is expected to reach $2.4 billion by 2027

Interpretation

In a world where motorcycle stats are not just numbers but a glimpse into a high-octane future, the figures speak volumes about the evolving landscape of two-wheeled wonders. With engine sizes boasting a not-so-modest 999cc, it's clear that bikers are revving up for power-packed adventures. And as the global motorcycle market gears up for a multibillion-dollar dance of brakes, tires, and electronic wizardry, one thing is certain: the road ahead is paved with innovation and a dash of tire-squealing excitement. So buckle up, dear riders, for the ride of your life is about to get a whole lot more electrifying – both literally and figuratively.

Usage

  • The average annual mileage for motorcycles in the US is 3,000 miles

Interpretation

In a world where four wheels may be seen as a necessity, the two-wheel warriors clock in an impressive 3,000 miles a year, proving that the call of the open road is still a siren song that cannot be ignored. Motorcycle enthusiasts, with their wind-blown hair and rebellious spirit, remind us that life is too short for traffic jams and parking headaches. So here's to the daring souls who choose to embrace the thrill of the ride, one mile at a time.

References