GITNUX REPORT 2024

Puff Bar Reigns as Most Popular Disposable Vape of 2021

Exploring the Dominance of Puff Bar and Rising Trends in the Disposable Vape Market

Author: Jannik Lindner

First published: 7/17/2024

Statistic 1

Fruit flavors account for 81.5% of disposable e-cigarette sales

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Menthol flavors account for 9.8% of disposable e-cigarette sales

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Tobacco flavors represent only 5.7% of disposable e-cigarette sales

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82.9% of youth e-cigarette users use flavored e-cigarettes

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Fruit flavors are the most popular among youth, with 69.1% preferring them

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Mint or menthol flavors are preferred by 29.4% of youth e-cigarette users

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Only 7.5% of youth e-cigarette users prefer tobacco-flavored products

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The disposable vape market is expected to grow at a CAGR of 11.2% from 2022 to 2030

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Asia Pacific is expected to witness the fastest CAGR of 12.3% in the disposable vape market from 2022 to 2030

Statistic 10

Online sales of disposable vapes are expected to grow at a CAGR of 12.1% from 2022 to 2030

Statistic 11

The fruit flavor segment is expected to witness the fastest growth in the disposable vape market

Statistic 12

The disposable vape market is expected to grow at a faster rate than the overall e-cigarette market

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Puff Bar was the most popular disposable vape brand in 2021, with a 27.3% market share

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Elf Bar/EB Design was the second most popular disposable vape brand in 2022

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The global disposable vape market size was valued at USD 7.18 billion in 2021

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The disposable vape market in North America accounted for 35.2% of global revenue in 2021

Statistic 17

Europe held a 28.7% share of the global disposable vape market in 2021

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The global disposable vape market is projected to reach USD 18.32 billion by 2030

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The offline distribution channel accounted for 78.2% of disposable vape sales in 2021

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The tobacco segment held a 32.4% share of the disposable vape market in 2021

Statistic 21

The total e-cigarette market size was valued at USD 17.32 billion in 2021

Statistic 22

Disposable vapes accounted for approximately 41.5% of the total e-cigarette market in 2021

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The average disposable vape contains 2-3ml of e-liquid

Statistic 24

Most disposable vapes have a nicotine concentration of 5% (50mg/ml)

Statistic 25

The average puff count for a disposable vape is between 200-400 puffs

Statistic 26

Disposable vapes typically have a battery capacity of 280-300mAh

Statistic 27

The average cost of a disposable vape is between $5 and $20

Statistic 28

Disposable vapes typically last for 200-400 puffs before needing replacement

Statistic 29

Most disposable vapes use nicotine salts rather than freebase nicotine

Statistic 30

The average disposable vape weighs between 15-25 grams

Statistic 31

Disposable vapes typically have a shelf life of 1-2 years

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Disposable e-cigarette sales increased by 1000% from 2019 to 2020

Statistic 33

Disposable e-cigarette unit sales increased by 195.8% from 2019 to 2020

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Disposable e-cigarette sales increased from 2.8% of total e-cigarette sales in 2019 to 19.8% in 2020

Statistic 35

The market share of disposable e-cigarettes increased by 1000% from August 2019 to August 2020

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Disposable e-cigarette sales increased by 86.9% from January 2020 to December 2020

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55.3% of current e-cigarette users aged 18-24 use disposable devices

Statistic 38

55.3% of current e-cigarette users aged 18-24 preferred disposable devices

Statistic 39

29.2% of current e-cigarette users aged 25-44 used disposable devices

Statistic 40

18.8% of current e-cigarette users aged 45-64 opted for disposable vapes

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Only 8.3% of current e-cigarette users aged 65+ used disposable devices

Statistic 42

27.3% of adult e-cigarette users prefer disposable devices

Statistic 43

36.9% of adult e-cigarette users aged 18-24 use disposable devices daily

Statistic 44

23.2% of adult e-cigarette users aged 25-44 use disposable devices daily

Statistic 45

15.8% of adult e-cigarette users aged 45-64 use disposable devices daily

Statistic 46

In 2022, 14.1% of high school students reported using disposable e-cigarettes

Statistic 47

In 2022, 27.6% of high school e-cigarette users preferred Puff Bar

Statistic 48

Elf Bar/EB Design was used by 17.8% of high school e-cigarette users in 2022

Statistic 49

Vuse was the third most popular brand among high school e-cigarette users at 10.5%

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JUUL usage among high school e-cigarette users dropped to 9.4% in 2022

Statistic 51

In 2022, 14.1% of high school students reported current e-cigarette use

Statistic 52

3.3% of middle school students reported current e-cigarette use in 2022

Statistic 53

55.3% of youth e-cigarette users reported using disposable devices

Statistic 54

Among youth e-cigarette users, 84.9% used flavored e-cigarettes in 2022

Statistic 55

42.3% of high school e-cigarette users reported using e-cigarettes on 20 or more days in the past 30 days

Statistic 56

In 2022, 55.3% of current youth e-cigarette users reported using disposable devices

Statistic 57

Among youth e-cigarette users, 14.5% reported using e-cigarettes daily in 2022

Statistic 58

25.8% of youth e-cigarette users reported using e-cigarettes on 1-5 days in the past 30 days

Statistic 59

17.3% of youth e-cigarette users reported using e-cigarettes on 6-19 days in the past 30 days

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42.3% of youth e-cigarette users reported using e-cigarettes on 20-30 days in the past 30 days

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Among youth e-cigarette users, 27.6% used Puff Bar as their usual brand in 2022

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Elf Bar/EB Design was the usual brand for 17.8% of youth e-cigarette users in 2022

Statistic 63

Vuse was the usual brand for 10.5% of youth e-cigarette users in 2022

Statistic 64

JUUL usage among youth e-cigarette users decreased from 59.1% in 2019 to 9.4% in 2022

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Summary

  • Puff Bar was the most popular disposable vape brand in 2021, with a 27.3% market share
  • Elf Bar/EB Design was the second most popular disposable vape brand in 2022
  • Disposable e-cigarette sales increased by 1000% from 2019 to 2020
  • In 2022, 14.1% of high school students reported using disposable e-cigarettes
  • 55.3% of current e-cigarette users aged 18-24 use disposable devices
  • The global disposable vape market size was valued at USD 7.18 billion in 2021
  • The disposable vape market is expected to grow at a CAGR of 11.2% from 2022 to 2030
  • Fruit flavors account for 81.5% of disposable e-cigarette sales
  • The average disposable vape contains 2-3ml of e-liquid
  • Most disposable vapes have a nicotine concentration of 5% (50mg/ml)
  • The average puff count for a disposable vape is between 200-400 puffs
  • Disposable vapes typically have a battery capacity of 280-300mAh
  • In 2022, 27.6% of high school e-cigarette users preferred Puff Bar
  • Elf Bar/EB Design was used by 17.8% of high school e-cigarette users in 2022
  • Vuse was the third most popular brand among high school e-cigarette users at 10.5%

Disposable vapes have certainly taken the e-cigarette world by storm, with Puff Bar leading the charge as the reigning champion boasting a 27.3% market share in 2021. As Elf Bar/EB Design huffs and puffs its way to second place in the race, it’s clear that these convenient devices are capturing hearts and wallets alike. From sky-high sales figures to the flavor frenzy influencing consumer choices, let’s unravel the puff-perfect details and trends shaping the disposable vape landscape.

Flavor Preferences

  • Fruit flavors account for 81.5% of disposable e-cigarette sales
  • Menthol flavors account for 9.8% of disposable e-cigarette sales
  • Tobacco flavors represent only 5.7% of disposable e-cigarette sales
  • 82.9% of youth e-cigarette users use flavored e-cigarettes
  • Fruit flavors are the most popular among youth, with 69.1% preferring them
  • Mint or menthol flavors are preferred by 29.4% of youth e-cigarette users
  • Only 7.5% of youth e-cigarette users prefer tobacco-flavored products

Interpretation

It seems the youth have spoken loud and clear through their disposable vape choices - and they've definitely got a sweet tooth for fruity flavors! In a world where options are aplenty, a staggering 81.5% choosing fruit over more traditional tobacco flavors, it's clear that the next generation is not only embracing vape culture but also pushing the boundaries of taste. With tobacco trailing at a mere 5.7%, one might wonder if the future of vaping is anything but predictable. Whether it's the allure of a tropical paradise or the cool chill of mint, these statistics paint a vivid picture of a generation unafraid to explore new sensations and flavors, all wrapped up in unassuming disposable vape pens.

Market Growth

  • The disposable vape market is expected to grow at a CAGR of 11.2% from 2022 to 2030
  • Asia Pacific is expected to witness the fastest CAGR of 12.3% in the disposable vape market from 2022 to 2030
  • Online sales of disposable vapes are expected to grow at a CAGR of 12.1% from 2022 to 2030
  • The fruit flavor segment is expected to witness the fastest growth in the disposable vape market
  • The disposable vape market is expected to grow at a faster rate than the overall e-cigarette market

Interpretation

The disposable vape market is puffing up at an impressive rate, poised to blow away expectations with a CAGR of 11.2% from 2022 to 2030. Asia Pacific seems to be inhaling this trend the fastest with a projected CAGR of 12.3%, while online sales are vaping up excitement at a rate of 12.1%. It seems the fruit flavors are the juiciest attraction in this vaping ecosystem, propelling the segment to soar ahead. This disposable vape sector is clearly on fire, outpacing the overall e-cigarette market in what can only be described as a breathless race for dominance.

Market Share

  • Puff Bar was the most popular disposable vape brand in 2021, with a 27.3% market share
  • Elf Bar/EB Design was the second most popular disposable vape brand in 2022

Interpretation

In a world where puffing has become synonymous with relaxation and convenience, the Puff Bar reigns supreme as the darling of disposable vape brands, capturing the hearts and lungs of 27.3% of the market in 2021. However, like a nimble elf sneaking its way into the spotlight, Elf Bar/EB Design has swiftly claimed the second-place title in 2022, proving that in the competitive landscape of disposable vapes, even the tiniest contenders can pack a mighty punch. In this game of clouds and flavors, it seems that no brand is too small to cast a big shadow in the ever-evolving world of vaping trends.

Market Value

  • The global disposable vape market size was valued at USD 7.18 billion in 2021
  • The disposable vape market in North America accounted for 35.2% of global revenue in 2021
  • Europe held a 28.7% share of the global disposable vape market in 2021
  • The global disposable vape market is projected to reach USD 18.32 billion by 2030
  • The offline distribution channel accounted for 78.2% of disposable vape sales in 2021
  • The tobacco segment held a 32.4% share of the disposable vape market in 2021
  • The total e-cigarette market size was valued at USD 17.32 billion in 2021
  • Disposable vapes accounted for approximately 41.5% of the total e-cigarette market in 2021

Interpretation

In a world where convenience reigns supreme, the disposable vape industry has sparked a global frenzy, with numbers that puff up bigger than a cloud of vapor. From North America's stronghold on sales to Europe's steady hand in the market, it's clear that the allure of a no-fuss nicotine hit knows no bounds. With the global disposable vape market projected to soar to stratospheric heights by 2030, it seems like the old adage holds true: where there's smoke, there's fire, and in this case, it's burning through wallets faster than a coil at full power. Whether you're a tobacco traditionalist or an e-cigarette enthusiast, one thing's for sure - disposable vapes are the quick fix that's capturing hearts (and lungs) at an alarming rate.

Product Specifications

  • The average disposable vape contains 2-3ml of e-liquid
  • Most disposable vapes have a nicotine concentration of 5% (50mg/ml)
  • The average puff count for a disposable vape is between 200-400 puffs
  • Disposable vapes typically have a battery capacity of 280-300mAh
  • The average cost of a disposable vape is between $5 and $20
  • Disposable vapes typically last for 200-400 puffs before needing replacement
  • Most disposable vapes use nicotine salts rather than freebase nicotine
  • The average disposable vape weighs between 15-25 grams
  • Disposable vapes typically have a shelf life of 1-2 years

Interpretation

In the world of disposable vapes, where clouds meet convenience, statistics paint a picture of ephemeral luxury. With an average puff count that rivals an espresso shot-fueled all-nighter in Las Vegas, these sleek devices pack a nicotine punch that can make a shot of tequila blush. Like a trusty sidekick, they boast a battery life that could match a squirrel on caffeine and are lighter than many a guilty pleasure in your bag. But don't be fooled by their svelte appearance, these pocket rockets may not break the bank, but they sure can make your taste buds do a happy dance. So, as you take that final puff and bid farewell to your faithful companion, know that in the disposable vape world, the only constant is change - and maybe the craving for just one more hit.

Sales Growth

  • Disposable e-cigarette sales increased by 1000% from 2019 to 2020
  • Disposable e-cigarette unit sales increased by 195.8% from 2019 to 2020
  • Disposable e-cigarette sales increased from 2.8% of total e-cigarette sales in 2019 to 19.8% in 2020
  • The market share of disposable e-cigarettes increased by 1000% from August 2019 to August 2020
  • Disposable e-cigarette sales increased by 86.9% from January 2020 to December 2020

Interpretation

In a world where trends change faster than TikTok dances, the rise of disposable e-cigarettes is no mere puff of smoke. With sales skyrocketing by 1000% and their market share shooting up like a rocket, it's clear that these sleek devices are not just a passing fad. From a mere 2.8% of total e-cigarette sales in 2019 to a whopping 19.8% in 2020, it seems like disposable vapes have become the new cool kids on the block, attracting users like moths to a luminescent screen. Whether this surge in popularity stems from convenience, flavor variety, or just a need for a quick nicotine fix on the go, one thing is for sure - disposable vapes are here to stay, like a persistent cloud of vapor hanging in the air.

User Demographics

  • 55.3% of current e-cigarette users aged 18-24 use disposable devices
  • 55.3% of current e-cigarette users aged 18-24 preferred disposable devices
  • 29.2% of current e-cigarette users aged 25-44 used disposable devices
  • 18.8% of current e-cigarette users aged 45-64 opted for disposable vapes
  • Only 8.3% of current e-cigarette users aged 65+ used disposable devices
  • 27.3% of adult e-cigarette users prefer disposable devices
  • 36.9% of adult e-cigarette users aged 18-24 use disposable devices daily
  • 23.2% of adult e-cigarette users aged 25-44 use disposable devices daily
  • 15.8% of adult e-cigarette users aged 45-64 use disposable devices daily

Interpretation

In a world where disposable is usually associated with convenience, the statistics on disposable vape usage among different age groups paint a fascinating picture. It seems the younger generation, with their penchant for all things instant and on-the-go, are leading the charge when it comes to embracing disposable e-cigarette devices. Perhaps they see it as the ultimate in vaping convenience, while the older age groups may be more inclined towards durability and sustainability. This data raises the question: Are disposable vapes a passing trend or a lasting preference for the digital age?

Youth Usage

  • In 2022, 14.1% of high school students reported using disposable e-cigarettes
  • In 2022, 27.6% of high school e-cigarette users preferred Puff Bar
  • Elf Bar/EB Design was used by 17.8% of high school e-cigarette users in 2022
  • Vuse was the third most popular brand among high school e-cigarette users at 10.5%
  • JUUL usage among high school e-cigarette users dropped to 9.4% in 2022
  • In 2022, 14.1% of high school students reported current e-cigarette use
  • 3.3% of middle school students reported current e-cigarette use in 2022
  • 55.3% of youth e-cigarette users reported using disposable devices
  • Among youth e-cigarette users, 84.9% used flavored e-cigarettes in 2022
  • 42.3% of high school e-cigarette users reported using e-cigarettes on 20 or more days in the past 30 days
  • In 2022, 55.3% of current youth e-cigarette users reported using disposable devices
  • Among youth e-cigarette users, 14.5% reported using e-cigarettes daily in 2022
  • 25.8% of youth e-cigarette users reported using e-cigarettes on 1-5 days in the past 30 days
  • 17.3% of youth e-cigarette users reported using e-cigarettes on 6-19 days in the past 30 days
  • 42.3% of youth e-cigarette users reported using e-cigarettes on 20-30 days in the past 30 days
  • Among youth e-cigarette users, 27.6% used Puff Bar as their usual brand in 2022
  • Elf Bar/EB Design was the usual brand for 17.8% of youth e-cigarette users in 2022
  • Vuse was the usual brand for 10.5% of youth e-cigarette users in 2022
  • JUUL usage among youth e-cigarette users decreased from 59.1% in 2019 to 9.4% in 2022

Interpretation

In a nicotine-laden dance of popularity among youth, disposable e-cigarettes have become the fleeting fling of choice for over half of the young vaping crowd. Puff Bar emerges as the heartthrob, causing fluttering teenage hearts at 27.6%. Meanwhile, Elf Bar/EB Design and Vuse play the roles of the charming contenders at 17.8% and 10.5%, respectively. JUUL, once the undisputed prom king, is now left wondering where it all went wrong as its share drops to a mere 9.4%. With flavors acting as the sweet siren song of temptation for almost 85% of young e-cigarette users, it seems the vaping culture continues to suck in the youth, leaving concerned adults wondering if this love affair will end in heartbreak.

References