GITNUX MARKETDATA REPORT 2024

Statistics About The Most Expensive Logos

The most expensive logos in the world can cost upwards of millions of dollars, with companies like BP, Symantec, and Accenture reportedly spending significant amounts on their respective logos.

Statistic 1

"The most expensive logo in history belongs to Symantec Corporation, costing $1,280,000,000."

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Statistic 2

"The 2012 London Olympics logo cost around $625,000,000 including branding and marketing."

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Statistic 3

"The Australian Broadcasting Corporation (ABC) logo redesign cost $15,000,000."

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Statistic 4

"PepsiCo invested $1,000,000 in their new logo design in 2008."

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Statistic 5

"Posten Norge, the Norwegian postal service, paid about $55,000,000 for their logo."

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Statistic 6

"The New Zealand logo design cost around $6,000,000."

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Statistic 7

"The Enron logo cost $33,000,000 to design."

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Statistic 8

"The Belfast logo cost around $280,000 to design."

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Statistic 9

"The Conservative Party in the United Kingdom spent about $650,000 on their logo."

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Statistic 10

"The original logo of Starbucks cost $35,000 to design."

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Statistic 11

"The CIA logo cost an estimated $1,500,000."

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Statistic 12

"The City of Melbourne paid $625,000 for its logo."

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Statistic 13

"The BBC logo cost £1,800,000 to design."

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Statistic 14

"Nike only paid $35 for its initial logo design, but the Swoosh logo & brand is now valued over $26B."

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Statistic 15

"The Canadian Blue Ray logo cost about $200,000."

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Statistic 16

"The NeXT logo, designed for Steve Jobs' NeXT computer company, cost $100,000."

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