GITNUXREPORT 2025

Moments Statistics

Consumers trust videos and peer recommendations, boosting brand engagement and sales.

Jannik Lindner

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Key Statistics

Statistic 1

90% of consumers trust peer recommendations over advertising

Statistic 2

70% of viewers watch product videos to make purchasing decisions

Statistic 3

70% of YouTube viewers have purchased a product after seeing it in a video

Statistic 4

72% of people prefer to learn about a product through video content

Statistic 5

85% of internet users in the US watch online videos

Statistic 6

65% of viewers watch more than three-quarters of a video ad

Statistic 7

54% of consumers want to see more video content from brands they support

Statistic 8

70% of users prefer getting to know a brand through video content

Statistic 9

50% of consumers say watching product videos makes them more confident in their purchase decisions

Statistic 10

54% of consumers want to see more videos from brands they support

Statistic 11

On average, people spend 88% more time on websites that contain video

Statistic 12

55% of users watch videos online every day

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64% of consumers say watching a branded video has cleared up confusion about a product or service

Statistic 14

82% of consumers say they feel more confident about purchasing after watching a product video

Statistic 15

54% of consumers want more brand video content

Statistic 16

59% of executives prefer to watch a video than read text

Statistic 17

88% of marketers believe video is a good way to increase online engagement

Statistic 18

96% of people have watched an explainer video to learn more about a product or service

Statistic 19

71% of consumers say they’ve watched a brand’s video to decide whether to buy a product

Statistic 20

64% of consumers are more likely to buy after watching a branded video

Statistic 21

82% of global consumer internet traffic will be video streaming or downloads by 2022

Statistic 22

45% of consumers watch more than an hour of Facebook or YouTube videos each week

Statistic 23

The average viewer watches 16 hours of online video content per week

Statistic 24

65% of viewers watch videos on their mobile devices

Statistic 25

55% of consumers watch videos online every day

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92% of mobile video viewers share videos with others

Statistic 27

92% of mobile video viewers share videos with others

Statistic 28

92% of mobile users share videos with others

Statistic 29

69% of consumers say they have shared a brand video with others

Statistic 30

92% of mobile video viewers share videos with others

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63% of users are more likely to make a purchase after watching a branded video

Statistic 32

81% of consumers have been convinced to buy a product or service by watching a brand’s video

Statistic 33

58% of marketers who use video report a direct increase in sales

Statistic 34

Videos in emails increase click-through rates by 200-300%

Statistic 35

85% of businesses say video content provides great ROI

Statistic 36

85% of U.S. businesses use video as a marketing tool

Statistic 37

Brightcove reports that 52% of marketers globally consider video to have the highest ROI among digital marketing channels

Statistic 38

72% of marketers say video has improved lead generation

Statistic 39

83% of video marketers say video has helped increase web traffic

Statistic 40

77% of registered video marketers report positive ROI from their video marketing efforts

Statistic 41

89% of marketers say video gives them good ROI

Statistic 42

86% of businesses use video as a marketing tactic

Statistic 43

77% of marketers say video has increased traffic to their website

Statistic 44

91% of video marketers say that video is an effective marketing tool

Statistic 45

83% of marketers reported that video has helped them increase conversions

Statistic 46

94% of marketers say video has helped increase user understanding of their product or service

Statistic 47

88% of video marketers find that videos help them generate leads

Statistic 48

72% of businesses that use videos say it has improved their conversion rates

Statistic 49

Including a video on a landing page can increase conversion rates by up to 80%

Statistic 50

The average click-through rate for video ads is 1.84%

Statistic 51

89% of marketers agree that video provides great ROI

Statistic 52

83% of video marketers say video has helped increase sales

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Key Highlights

  • 90% of consumers trust peer recommendations over advertising
  • 72% of people prefer to learn about a product through video content
  • 63% of users are more likely to make a purchase after watching a branded video
  • 85% of internet users in the US watch online videos
  • 81% of consumers have been convinced to buy a product or service by watching a brand’s video
  • 92% of mobile video viewers share videos with others
  • 65% of viewers watch more than three-quarters of a video ad
  • 58% of marketers who use video report a direct increase in sales
  • 54% of consumers want to see more video content from brands they support
  • Videos in emails increase click-through rates by 200-300%
  • 70% of users prefer getting to know a brand through video content
  • 85% of businesses say video content provides great ROI
  • 50% of consumers say watching product videos makes them more confident in their purchase decisions

In a digital world where 90% of consumers trust peer recommendations over ads and over half prefer to learn about products through video, moments captured in compelling videos are transforming how brands connect, engage, and convert audiences into loyal customers.

Behavioral Influences and Purchase Decisions

  • 90% of consumers trust peer recommendations over advertising
  • 70% of viewers watch product videos to make purchasing decisions
  • 70% of YouTube viewers have purchased a product after seeing it in a video

Behavioral Influences and Purchase Decisions Interpretation

With peer influence reigning supreme and visual content steering purchasing decisions, brands must prioritize authentic video appeals or risk being overshadowed in the trust economy.

Consumer Engagement and Preferences

  • 72% of people prefer to learn about a product through video content
  • 85% of internet users in the US watch online videos
  • 65% of viewers watch more than three-quarters of a video ad
  • 54% of consumers want to see more video content from brands they support
  • 70% of users prefer getting to know a brand through video content
  • 50% of consumers say watching product videos makes them more confident in their purchase decisions
  • 54% of consumers want to see more videos from brands they support
  • On average, people spend 88% more time on websites that contain video
  • 55% of users watch videos online every day
  • 64% of consumers say watching a branded video has cleared up confusion about a product or service
  • 82% of consumers say they feel more confident about purchasing after watching a product video
  • 54% of consumers want more brand video content
  • 59% of executives prefer to watch a video than read text
  • 88% of marketers believe video is a good way to increase online engagement
  • 96% of people have watched an explainer video to learn more about a product or service
  • 71% of consumers say they’ve watched a brand’s video to decide whether to buy a product
  • 64% of consumers are more likely to buy after watching a branded video

Consumer Engagement and Preferences Interpretation

With nearly universal online video consumption fueling brand trust and purchase confidence, it's clear that in the digital age, if your product isn't showcased in video, you're virtually invisible—to the tune of 88% longer engagement and nearly universal learning and purchasing influence.

Mobile and Online Video Consumption

  • 82% of global consumer internet traffic will be video streaming or downloads by 2022
  • 45% of consumers watch more than an hour of Facebook or YouTube videos each week
  • The average viewer watches 16 hours of online video content per week
  • 65% of viewers watch videos on their mobile devices
  • 55% of consumers watch videos online every day

Mobile and Online Video Consumption Interpretation

With 82% of global internet traffic now dedicated to video, it's clear that consuming our digital lives through screens has become less of a pastime and more of a full-time job—one watched mostly on the go, with over half of us tuning in daily for nearly an hour, whether on Facebook, YouTube, or wherever our screens take us.

Social Sharing and Viral Potential

  • 92% of mobile video viewers share videos with others
  • 92% of mobile video viewers share videos with others
  • 92% of mobile users share videos with others
  • 69% of consumers say they have shared a brand video with others
  • 92% of mobile video viewers share videos with others

Social Sharing and Viral Potential Interpretation

With over 90% of mobile viewers sharing videos, it’s clear that in the digital age, content isn’t just consumed—it’s contagious, and brands ignoring this viral potential may find themselves left behind.

Video Marketing Impact and ROI

  • 63% of users are more likely to make a purchase after watching a branded video
  • 81% of consumers have been convinced to buy a product or service by watching a brand’s video
  • 58% of marketers who use video report a direct increase in sales
  • Videos in emails increase click-through rates by 200-300%
  • 85% of businesses say video content provides great ROI
  • 85% of U.S. businesses use video as a marketing tool
  • Brightcove reports that 52% of marketers globally consider video to have the highest ROI among digital marketing channels
  • 72% of marketers say video has improved lead generation
  • 83% of video marketers say video has helped increase web traffic
  • 77% of registered video marketers report positive ROI from their video marketing efforts
  • 89% of marketers say video gives them good ROI
  • 86% of businesses use video as a marketing tactic
  • 77% of marketers say video has increased traffic to their website
  • 91% of video marketers say that video is an effective marketing tool
  • 83% of marketers reported that video has helped them increase conversions
  • 94% of marketers say video has helped increase user understanding of their product or service
  • 88% of video marketers find that videos help them generate leads
  • 72% of businesses that use videos say it has improved their conversion rates
  • Including a video on a landing page can increase conversion rates by up to 80%
  • The average click-through rate for video ads is 1.84%
  • 89% of marketers agree that video provides great ROI
  • 83% of video marketers say video has helped increase sales

Video Marketing Impact and ROI Interpretation

With over 80% of marketers touting video’s stellar ROI and nearly all seeing boosts in traffic, leads, and conversions, it’s clear that in the digital marketplace, if you’re not speaking visually, you’re practically whispering into a void—video isn’t just a tool; it’s the marketing equivalent of turning on the lights.