Summary
- • Over 2 billion people use messaging apps worldwide.
- • WhatsApp is the most popular messaging app with over 2 billion users.
- • The average person sends 67 text messages per day.
- • Mobile messaging apps account for 68% of all app usage.
- • 58% of consumers have messaged a business on a messaging app.
- • The global mobile messaging market is expected to reach $36.06 billion by 2023.
- • Mobile messaging apps are used by 69.5% of internet users worldwide.
- • 9 out of 10 consumers want to use messaging to communicate with businesses.
- • The average response time for businesses on messaging apps is under 1 minute.
- • The number of mobile messaging app users is expected to reach 3.9 billion by 2021.
- • Facebook Messenger has 1.3 billion users worldwide.
- • Line Messenger has over 217 million monthly active users.
- • 53% of people are more likely to shop with businesses they can message directly.
- • There are 45 million businesses on WhatsApp.
- • Business messaging will generate $74 billion in revenue by 2022.
In a world where BRB has evolved into full-blown business transactions, the mobile messaging industry is taking off faster than a double-tapped message icon. With over 2 billion users swapping 67 text messages daily and businesses cashing in on this digital dialogue, it’s clear that emojis are the new handshakes. From WhatsApp reigning supreme to consumers clamoring to slide into businesses’ DMs, the global mobile messaging market is slated to hit $36.06 billion by 2023 – making the phrase message received a sound investment. Lets dive deeper into this thumbs-up trend and explore how the chat bubble has become the new boardroom.
Business Messaging
- The average response time for businesses on messaging apps is under 1 minute.
- There are 45 million businesses on WhatsApp.
- 87% of businesses believe that mobile messaging positively impacts their business.
- 51% of businesses are using mobile messaging apps for customer service.
- 83% of businesses report that messaging has improved customer service satisfaction.
- 36% of businesses are using chatbots in their messaging apps for customer service.
- Facebook Messenger has over 20 billion messages exchanged between businesses and users monthly.
- Brands that use WhatsApp Business report a 40% increase in responses.
Interpretation
In a digital age where attention spans are shorter than elevator rides, the Mobile Messaging Industry stands as a beacon of efficiency and effectiveness. With businesses across the globe responding to customer inquiries in under a minute, utilizing platforms like WhatsApp to reach a whopping 45 million potential clients, and jumping on the chatbot bandwagon for streamlined service, the statistics speak volumes. It's no wonder that an overwhelming 87% of businesses are singing the praises of mobile messaging, reaping the rewards of increased customer satisfaction and a 40% boost in responses. In a world where time equals money, businesses can't afford to miss the messaging revolution.
Consumer Behavior
- The average person sends 67 text messages per day.
- Mobile messaging apps account for 68% of all app usage.
- 58% of consumers have messaged a business on a messaging app.
- 9 out of 10 consumers want to use messaging to communicate with businesses.
- 53% of people are more likely to shop with businesses they can message directly.
- Snapchat users watch 10 billion videos per day on the platform.
- 66% of consumers prefer messaging over voice for customer service.
- 74% of people feel they can message a business anytime using mobile messaging.
- 65% of consumers have used a messaging app for customer service in the past year.
- 79% of consumers prefer messaging for customer service because it's quick and convenient.
- Mobile messaging marketing has a 209% higher response rate than email, phone, or Facebook.
- Snapchat users open the app more than 30 times per day on average.
- 35% of consumers have made a purchase through a messaging app.
- The average person spends 2 hours and 24 minutes per day using messaging apps.
- Messaging apps account for 20% of all time spent on mobile devices.
- 72% of consumers expect businesses to respond to their messages within 30 minutes.
- 58% of consumers have used messaging apps for customer service in the past year.
- 75% of millennials and Gen Z prefer to communicate via private messaging apps.
- Mobile messaging apps have a 60-98% open rate.
- 82% of consumers expect instant responses to their messages.
- Signal saw a 4,200% increase in downloads after WhatsApp privacy concerns.
- 68% of consumers are more likely to purchase from a business they can message.
- 90% of messages are read within 3 minutes of being delivered.
- An average American adult sends 94 text messages per day.
- 67% of consumers have used chatbots for customer service in the last year.
- 54% of consumers would prefer messaging over phone call customer service.
- SMS open rates are as high as 98%, compared to 20% for email.
Interpretation
In a world where "lol" and "BRB" have become a universal language, it's clear that mobile messaging isn't just a trend—it's a way of life. With an average person sending 67 text messages per day and spending over 2 hours on messaging apps, it's no surprise that businesses are capitalizing on this digital dialogue. From Snapchat users binge-watching 10 billion videos to consumers demanding quick replies within 30 minutes, the message is loud and clear: in the realm of customer service, messaging is king. With response rates higher than email or phone calls, and chatbots becoming the new frontline warriors, the future of communication is as instant as a double-tap on a screen. So, whether you "heart" emojis or prefer the old-fashioned phone call, one thing's for sure—when it comes to connecting with businesses, typing beats talking any day.
Market Growth
- Over 2 billion people use messaging apps worldwide.
- WhatsApp is the most popular messaging app with over 2 billion users.
- The global mobile messaging market is expected to reach $36.06 billion by 2023.
- The number of mobile messaging app users is expected to reach 3.9 billion by 2021.
- Facebook Messenger has 1.3 billion users worldwide.
- Line Messenger has over 217 million monthly active users.
- Business messaging will generate $74 billion in revenue by 2022.
- iMessage has an estimated 1.3 billion users.
- Mobile messaging app downloads reached 214 billion in 2020.
- Messages sent on WhatsApp per day reached 100 billion in 2020.
- WeChat has over 1.2 billion monthly active users.
- Instagram Direct has over 375 million monthly active users.
- Mobile messaging is expected to grow at a CAGR of 14.7% from 2021 to 2026.
- WeChat Pay processed over $1.2 trillion worth of transactions in 2020.
- Viber has over 1 billion users globally.
- Mobile messaging ad spend is projected to reach $11.46 billion in 2022.
- Threema, a secure messaging app, has over 8 million users.
- In 2020, Line Pay processed over $38 billion in transactions.
Interpretation
In a world where communication is key, the Mobile Messaging Industry is reigning supreme with over 2 billion people tapping away on their screens worldwide. With WhatsApp leading the charge boasting a staggering 2 billion users, it's clear that the era of texting and chatting shows no signs of slowing down. The industry's growth trajectory is nothing short of impressive, with the global market projected to hit $36.06 billion by 2023 and mobile messaging app users expected to skyrocket to 3.9 billion by 2021. As we witness the likes of Facebook Messenger, Line Messenger, and WeChat dominating the scene with millions of active users, one thing is certain - the language of messaging is universal, and the numbers speak louder than words. So, whether you're swiping through Instagram Direct or exchanging encrypted texts on Threema, embrace the emojis, GIFs, and transactional ease because in the world of mobile messaging, the only way is up!
Messaging App Popularity
- Mobile messaging apps are used by 69.5% of internet users worldwide.
Interpretation
With 69.5% of internet users worldwide engaging in mobile messaging apps, it's evident that our generation's preferred method of communication is now just a few thumbs taps away. In a world where emojis speak louder than words, the digital realm has become the modern-day town square where gossip travels at the speed of a "send" button. So, whether you're LOL-ing at a meme or dropping a bombshell in the group chat, remember that in this cyber age, staying connected is just a notification away.
Messaging App Usage
- 82% of smartphone users have Facebook Messenger installed on their device.
- Line users exchange over 100 billion messages per month.
- Google's RCS messaging has 150 million monthly active users.
Interpretation
In a world where communication is king, it seems we are spoiled for choice when it comes to sharing our thoughts and memes with friends and family. With a staggering 82% of smartphone users having Facebook Messenger at their fingertips, it's clear that Zuckerberg's empire is the reigning monarch in the mobile messaging game. However, let's not overlook the underdogs - with Line users exchanging over 100 billion messages monthly, and Google's RCS messaging boasting 150 million active users, it's evident that there are contenders eager to challenge the status quo. So grab your phone, pick your platform, and start firing off messages - after all, in this digital age, words truly are power.
