GITNUX REPORT 2024

Global Master Data Management Industry: Market Size, Growth, and Trends

Master Data Management Industry Booming: Revenue Growth, Sector Trends, and Global Projections Unveiled.

Author: Jannik Lindner

First published: 7/17/2024

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61% of organizations consider data quality as the biggest challenge in MDM implementation

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Only 24% of organizations have fully implemented an MDM solution

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85% of organizations believe that MDM is critical to their digital transformation initiatives

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53% of organizations cite data silos as a major challenge in MDM implementation

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The average time to implement an MDM solution is 7 months

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75% of organizations believe that MDM is crucial for regulatory compliance

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70% of organizations cite data governance as a key driver for MDM adoption

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68% of organizations cite data integration as a major challenge in MDM implementation

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73% of organizations cite data security as a key concern in MDM implementation

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65% of organizations cite data standardization as a major challenge in MDM implementation

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The customer data segment accounted for the largest revenue share of 28.7% in 2020

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Product data management is expected to witness the highest CAGR of 16.2% from 2021 to 2028

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The customer data integration segment is expected to grow at a CAGR of 15.8% from 2021 to 2026

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The product data segment is projected to reach USD 7.2 billion by 2025

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67% of organizations use MDM for customer data management

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58% of organizations use MDM for product data management

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The supplier data segment is expected to reach USD 4.8 billion by 2025

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The asset data segment is projected to grow at a CAGR of 15.1% from 2021 to 2026

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63% of organizations use MDM for supplier data management

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The location data segment is expected to reach USD 3.5 billion by 2025

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The reference data segment is expected to grow at a CAGR of 14.6% from 2021 to 2026

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55% of organizations use MDM for location data management

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The multi-domain MDM segment is projected to reach USD 9.8 billion by 2025

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The employee data segment is projected to grow at a CAGR of 14.8% from 2021 to 2026

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60% of organizations use MDM for employee data management

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The analytical MDM segment is expected to reach USD 6.5 billion by 2025

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The operational MDM segment is expected to grow at a CAGR of 15.5% from 2021 to 2026

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57% of organizations use MDM for reference data management

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Cloud-based MDM solutions are expected to grow at a CAGR of 16.7% from 2021 to 2028

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The on-premises segment held a market share of 65% in 2020

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The BFSI sector accounted for 22% of the MDM market share in 2020

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The healthcare sector is expected to grow at a CAGR of 18.3% in the MDM market from 2021 to 2026

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The retail sector is expected to grow at a CAGR of 16.8% in the MDM market from 2021 to 2026

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The manufacturing sector accounted for 18% of the MDM market share in 2020

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The telecommunications sector is projected to grow at a CAGR of 15.5% in the MDM market from 2021 to 2026

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The energy and utilities sector is expected to grow at a CAGR of 14.9% in the MDM market from 2021 to 2026

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The government sector accounted for 12% of the MDM market share in 2020

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The transportation and logistics sector is projected to grow at a CAGR of 15.7% in the MDM market from 2021 to 2026

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The education sector accounted for 8% of the MDM market share in 2020

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The media and entertainment sector is expected to grow at a CAGR of 15.3% in the MDM market from 2021 to 2026

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The healthcare sector accounted for 15% of the MDM market share in 2020

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The agriculture sector is projected to grow at a CAGR of 14.5% in the MDM market from 2021 to 2026

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The IT and telecommunications sector accounted for 20% of the MDM market share in 2020

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The global Master Data Management market size was valued at USD 11.5 billion in 2020

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The Master Data Management market is expected to grow at a CAGR of 15.3% from 2021 to 2028

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72% of organizations plan to increase their MDM budget in the next year

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The global MDM market is projected to reach USD 27.9 billion by 2025

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The average ROI for MDM projects is 163%

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Organizations with mature MDM practices report 28% higher revenue growth

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MDM implementations can reduce data management costs by up to 40%

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78% of companies believe that MDM is essential for improving customer experience

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92% of organizations report improved data quality after implementing MDM

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The average cost savings from MDM implementation is $5 million per year

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89% of organizations report improved decision-making after implementing MDM

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82% of organizations report improved operational efficiency after implementing MDM

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76% of organizations report improved data consistency across systems after implementing MDM

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91% of organizations report improved data accuracy after implementing MDM

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84% of organizations report improved regulatory compliance after implementing MDM

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88% of organizations report improved customer satisfaction after implementing MDM

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79% of organizations report improved data-driven decision making after implementing MDM

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93% of organizations report improved data governance after implementing MDM

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North America held the largest market share of 34.5% in 2020

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The Asia Pacific region is expected to witness the highest CAGR of 17.1% from 2021 to 2028

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Europe held a 28% market share in the global MDM market in 2020

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The Middle East and Africa region is expected to grow at a CAGR of 16.5% from 2021 to 2026

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Summary

  • The global Master Data Management market size was valued at USD 11.5 billion in 2020
  • The Master Data Management market is expected to grow at a CAGR of 15.3% from 2021 to 2028
  • North America held the largest market share of 34.5% in 2020
  • The Asia Pacific region is expected to witness the highest CAGR of 17.1% from 2021 to 2028
  • The customer data segment accounted for the largest revenue share of 28.7% in 2020
  • Product data management is expected to witness the highest CAGR of 16.2% from 2021 to 2028
  • Cloud-based MDM solutions are expected to grow at a CAGR of 16.7% from 2021 to 2028
  • The on-premises segment held a market share of 65% in 2020
  • The BFSI sector accounted for 22% of the MDM market share in 2020
  • The healthcare sector is expected to grow at a CAGR of 18.3% in the MDM market from 2021 to 2026
  • 61% of organizations consider data quality as the biggest challenge in MDM implementation
  • Only 24% of organizations have fully implemented an MDM solution
  • 85% of organizations believe that MDM is critical to their digital transformation initiatives
  • The average ROI for MDM projects is 163%
  • Organizations with mature MDM practices report 28% higher revenue growth

Dive into the fascinating world of Master Data Management where, to put it plainly, data is the new gold rush! With the global MDM market size soaring to USD 11.5 billion in 2020 and projected to nearly double by 2025, its clear that businesses are scrambling to cash in on the MDM bonanza. From North America reigning supreme to the Asia Pacific region gearing up for a meteoric rise, and sectors like BFSI and healthcare poised for exponential growth, it’s a data-driven rollercoaster ride. So, fasten your seatbelts and get ready to uncover the secrets and trends shaping this high-stakes data game.

Challenges and Adoption

  • 61% of organizations consider data quality as the biggest challenge in MDM implementation
  • Only 24% of organizations have fully implemented an MDM solution
  • 85% of organizations believe that MDM is critical to their digital transformation initiatives
  • 53% of organizations cite data silos as a major challenge in MDM implementation
  • The average time to implement an MDM solution is 7 months
  • 75% of organizations believe that MDM is crucial for regulatory compliance
  • 70% of organizations cite data governance as a key driver for MDM adoption
  • 68% of organizations cite data integration as a major challenge in MDM implementation
  • 73% of organizations cite data security as a key concern in MDM implementation
  • 65% of organizations cite data standardization as a major challenge in MDM implementation

Interpretation

In the high-stakes world of Master Data Management, it seems like organizations are facing more challenges than a contestant on a reality TV show obstacle course. From dodging data quality issues like they're a relentless paparazzo to navigating the maze of data silos like a modern-day Theseus, these stats paint a vivid picture of the trials and tribulations of MDM implementation. With regulatory compliance lurking like a specter in the shadows and data governance acting as both the GPS and the gatekeeper to success, it's no wonder many organizations are feeling the pressure to crack the MDM code. Data integration hurdles, security concerns, and the quest for data standardization are like the dragons guarding the treasure trove of efficient MDM. So, if your organization is embarking on the MDM adventure, be prepared for a rollercoaster ride that might just make you feel like you're starring in your very own data drama series.

Data Types

  • The customer data segment accounted for the largest revenue share of 28.7% in 2020
  • Product data management is expected to witness the highest CAGR of 16.2% from 2021 to 2028
  • The customer data integration segment is expected to grow at a CAGR of 15.8% from 2021 to 2026
  • The product data segment is projected to reach USD 7.2 billion by 2025
  • 67% of organizations use MDM for customer data management
  • 58% of organizations use MDM for product data management
  • The supplier data segment is expected to reach USD 4.8 billion by 2025
  • The asset data segment is projected to grow at a CAGR of 15.1% from 2021 to 2026
  • 63% of organizations use MDM for supplier data management
  • The location data segment is expected to reach USD 3.5 billion by 2025
  • The reference data segment is expected to grow at a CAGR of 14.6% from 2021 to 2026
  • 55% of organizations use MDM for location data management
  • The multi-domain MDM segment is projected to reach USD 9.8 billion by 2025
  • The employee data segment is projected to grow at a CAGR of 14.8% from 2021 to 2026
  • 60% of organizations use MDM for employee data management
  • The analytical MDM segment is expected to reach USD 6.5 billion by 2025
  • The operational MDM segment is expected to grow at a CAGR of 15.5% from 2021 to 2026
  • 57% of organizations use MDM for reference data management

Interpretation

In the wild world of Master Data Management, it seems customer data reigns supreme like the king of the data jungle with its hefty revenue share, while product data management struts along with the highest expected growth rate, ready to claim its throne. With organizations avidly harnessing the power of MDM across various domains like supplier, location, and employee data, it's clear that data is not just a buzzword but a strategic asset to be cultivated and cherished. So, whether you're diving into the murky depths of reference data or surfing the waves of analytical MDM, one thing's for sure – in the data game, it's adapt or get left in the digital dust.

Deployment Models

  • Cloud-based MDM solutions are expected to grow at a CAGR of 16.7% from 2021 to 2028
  • The on-premises segment held a market share of 65% in 2020

Interpretation

The Master Data Management industry seems to be caught in a tug-of-war between the allure of the cloud and the comfort of on-premises solutions. Despite the resilience of traditional on-premises systems, the siren call of cloud-based MDM solutions is proving irresistible, with a projected 16.7% growth rate. It seems that in the battle of old school versus new school, the cloud is slowly but surely winning hearts and market share. It might be time for on-premises MDM to update its status from "in a relationship" to "it's complicated."

Industry Verticals

  • The BFSI sector accounted for 22% of the MDM market share in 2020
  • The healthcare sector is expected to grow at a CAGR of 18.3% in the MDM market from 2021 to 2026
  • The retail sector is expected to grow at a CAGR of 16.8% in the MDM market from 2021 to 2026
  • The manufacturing sector accounted for 18% of the MDM market share in 2020
  • The telecommunications sector is projected to grow at a CAGR of 15.5% in the MDM market from 2021 to 2026
  • The energy and utilities sector is expected to grow at a CAGR of 14.9% in the MDM market from 2021 to 2026
  • The government sector accounted for 12% of the MDM market share in 2020
  • The transportation and logistics sector is projected to grow at a CAGR of 15.7% in the MDM market from 2021 to 2026
  • The education sector accounted for 8% of the MDM market share in 2020
  • The media and entertainment sector is expected to grow at a CAGR of 15.3% in the MDM market from 2021 to 2026
  • The healthcare sector accounted for 15% of the MDM market share in 2020
  • The agriculture sector is projected to grow at a CAGR of 14.5% in the MDM market from 2021 to 2026
  • The IT and telecommunications sector accounted for 20% of the MDM market share in 2020

Interpretation

In the ever-evolving and interconnected world of Master Data Management, industries are jostling for their slice of the data pie like diners at a buffet. The BFSI sector struts in with a confident 22% market share, while healthcare dons its running shoes for an impressive 18.3% CAGR sprint from 2021 to 2026. The retail sector, not to be outdone, aims for a brisk 16.8% growth stride, while manufacturing holds its ground with an 18% share. Telecommunications tunes in for a 15.5% tempo, energy and utilities tap into a steady 14.9% rhythm, government maintains a respectable 12% quota, and transportation and logistics rev up for a 15.7% speed boost. Education claims its 8% tenure, as media and entertainment gears up for a 15.3% showtime surge. Healthcare stays fighting fit at 15%, agriculture cultivates a 14.5% momentum, and IT and telecommunications reign with a dominant 20% tech-savvy sovereignty. As these sectors data-dance their way into the future, the MDM stage is set for a performance of data-driven proportions.

Market Size and Growth

  • The global Master Data Management market size was valued at USD 11.5 billion in 2020
  • The Master Data Management market is expected to grow at a CAGR of 15.3% from 2021 to 2028
  • 72% of organizations plan to increase their MDM budget in the next year
  • The global MDM market is projected to reach USD 27.9 billion by 2025

Interpretation

As the Master Data Management industry continues its explosive growth, organizations are recognizing the crucial role of data governance and quality in their operations. With a projected market size set to almost triple by 2025 and a whopping 72% of companies planning to allocate more resources to MDM, it's clear that mastering data is no longer just a trendy buzzword, but a strategic imperative in the increasingly data-driven business landscape. Embracing MDM isn't just a choice; it's a necessity for those aiming to stay ahead of the curve and avoid drowning in the data deluge.

ROI and Benefits

  • The average ROI for MDM projects is 163%
  • Organizations with mature MDM practices report 28% higher revenue growth
  • MDM implementations can reduce data management costs by up to 40%
  • 78% of companies believe that MDM is essential for improving customer experience
  • 92% of organizations report improved data quality after implementing MDM
  • The average cost savings from MDM implementation is $5 million per year
  • 89% of organizations report improved decision-making after implementing MDM
  • 82% of organizations report improved operational efficiency after implementing MDM
  • 76% of organizations report improved data consistency across systems after implementing MDM
  • 91% of organizations report improved data accuracy after implementing MDM
  • 84% of organizations report improved regulatory compliance after implementing MDM
  • 88% of organizations report improved customer satisfaction after implementing MDM
  • 79% of organizations report improved data-driven decision making after implementing MDM
  • 93% of organizations report improved data governance after implementing MDM

Interpretation

In a world where data reigns supreme, Master Data Management emerges as the unsung hero, delivering jaw-dropping ROI percentages that even the most seasoned investors would raise an eyebrow at. Like a fine wine, organizations with mature MDM practices enjoy a 28% revenue growth that would make even the most successful businesses green with envy. With MDM implementations slashing data management costs by up to 40%, it's no surprise that 78% of companies now consider it as essential as that morning cup of coffee for improving customer experience. But wait, there's more! Improved data quality, cost savings that could make Scrooge McDuck blush, and decision-making so sharp it could cut through red tape like a hot knife through butter. So, dear reader, heed the call of MDM and join the ranks of those basking in the glory of improved operational efficiency, data consistency nirvana, and the sweet, sweet symphony of regulatory compliance. Welcome to the future, where 93% of organizations revel in the newfound glory of improved data governance, courtesy of our beloved MDM.

Regional Analysis

  • North America held the largest market share of 34.5% in 2020
  • The Asia Pacific region is expected to witness the highest CAGR of 17.1% from 2021 to 2028
  • Europe held a 28% market share in the global MDM market in 2020
  • The Middle East and Africa region is expected to grow at a CAGR of 16.5% from 2021 to 2026

Interpretation

In the intricate dance of data management, North America may have taken the lead with its 34.5% market share in 2020, but the Asia Pacific region is poised to pirouette into the spotlight with a dazzling CAGR of 17.1%. Meanwhile, Europe maintains its elegant stance with a 28% market share, showcasing finesse and sophistication. As the Middle East and Africa region polishes its moves with a projected CAGR of 16.5%, the global MDM market resembles a grand ballroom, each region twirling and swirling towards a harmonious crescendo of data harmony. Juggling numbers has never looked this graceful.

References