GITNUXREPORT 2025

Marketing In The Trucking Industry Statistics

Most trucking companies prioritize digital marketing for growth, engagement, and driver recruitment.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

82% of trucking companies measure their marketing ROI through digital channels

Statistic 2

87% of trucking marketers believe that data analytics enhances their marketing strategies

Statistic 3

65% of trucking firms track website visitor behavior to improve marketing efforts

Statistic 4

78% of trucking companies consider digital marketing essential for their growth

Statistic 5

42% of trucking companies report that SEO significantly increases their lead generation

Statistic 6

Video marketing accounts for 65% of trucking industry marketing strategies

Statistic 7

48% of trucking companies plan to increase their digital advertising budget in the next year

Statistic 8

33% of trucking firms utilize influencer marketing to promote their services

Statistic 9

45% of prospective truck drivers find trucking companies via online reviews

Statistic 10

52% of trucking companies have increased their use of email marketing campaigns over the past year

Statistic 11

68% of fleet management companies use targeted digital advertising to reach fleet owners

Statistic 12

39% of trucking companies report that social media advertising has resulted in measurable business growth

Statistic 13

54% of truckload carriers utilize online PPC advertising to generate leads

Statistic 14

34% of trucking firms prefer to invest in digital marketing over traditional marketing channels

Statistic 15

63% of fleet owners click on digital ads for new trucking technology

Statistic 16

44% of fleet managers find new clients via online webinar and virtual events

Statistic 17

69% of trucking companies invest in local SEO strategies

Statistic 18

27% of trucking companies have dedicated influencer marketing budgets

Statistic 19

72% of fleet owners prefer digital over print advertising for informational content

Statistic 20

49% of trucking agencies use customer case studies to demonstrate their expertise

Statistic 21

31% of trucking companies utilize remarketing strategies to stay top-of-mind with potential clients

Statistic 22

58% of trucking companies utilize targeted social media advertising campaigns

Statistic 23

79% of trucking industry marketers believe mobile marketing is crucial for reaching drivers and fleet owners

Statistic 24

36% of trucking companies actively participate in online industry forums for brand visibility

Statistic 25

43% of trucking companies have increased their digital marketing staff in the last 12 months

Statistic 26

29% of trucking companies see digital marketing as a key driver for long-term business growth

Statistic 27

64% of truck manufacturers leverage digital marketing to promote new vehicle launches

Statistic 28

67% of trucking companies believe content marketing helps build trust with potential clients

Statistic 29

26% of trucking companies utilize influencer reviews to boost brand credibility

Statistic 30

59% of trucking companies integrate video marketing into their overall advertising strategy

Statistic 31

70% of logistics professionals believe that personalized marketing campaigns improve customer retention

Statistic 32

74% of truck drivers use Google to research trucking companies before signing on

Statistic 33

About 65% of truck drivers use social media platforms to find company reviews and information

Statistic 34

25% of trucking companies invest in content marketing to educate prospects and drivers

Statistic 35

46% of logistics providers see increased engagement through video testimonials

Statistic 36

51% of trucking companies use LinkedIn for B2B marketing purposes

Statistic 37

53% of trucking industry marketers report that content marketing improves customer engagement

Statistic 38

55% of fleet managers have purchased logistics software through online marketing channels

Statistic 39

60% of trucking businesses use mobile-friendly websites to attract potential clients

Statistic 40

41% of trucking companies have integrated chatbots into their websites for customer engagement

Statistic 41

58% of trucking companies believe that digital reviews influence their fleet acquisition decisions

Statistic 42

37% of trucking companies rely on automated email sequences for driver recruitment

Statistic 43

40% of trucking companies have adopted marketing automation tools

Statistic 44

55% of fleet managers have used mobile apps for fleet tracking and marketing outreach

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Sources

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Key Highlights

78% of trucking companies consider digital marketing essential for their growth
About 65% of truck drivers use social media platforms to find company reviews and information
55% of fleet managers have purchased logistics software through online marketing channels
42% of trucking companies report that SEO significantly increases their lead generation
Video marketing accounts for 65% of trucking industry marketing strategies
48% of trucking companies plan to increase their digital advertising budget in the next year
70% of logistics professionals believe that personalized marketing campaigns improve customer retention
33% of trucking firms utilize influencer marketing to promote their services
82% of trucking companies measure their marketing ROI through digital channels
60% of trucking businesses use mobile-friendly websites to attract potential clients
45% of prospective truck drivers find trucking companies via online reviews
52% of trucking companies have increased their use of email marketing campaigns over the past year
25% of trucking companies invest in content marketing to educate prospects and drivers

In an industry where visibility can make or break success, trucking companies are turbocharging their growth through digital marketing, with 78% viewing it as essential and 65% of drivers turning to social media for company info.

Analytics and Measurement

82% of trucking companies measure their marketing ROI through digital channels
87% of trucking marketers believe that data analytics enhances their marketing strategies
65% of trucking firms track website visitor behavior to improve marketing efforts

Analytics and Measurement Interpretation

With over four-fifths of trucking companies harnessing digital metrics and a solid majority trusting data analytics to steer their strategies, it’s clear that the industry is shifting gears toward a data-driven highway—leaving behind traditional guesswork in favor of precision trucking through the digital landscape.

Digital Marketing Adoption and Strategies

78% of trucking companies consider digital marketing essential for their growth
42% of trucking companies report that SEO significantly increases their lead generation
Video marketing accounts for 65% of trucking industry marketing strategies
48% of trucking companies plan to increase their digital advertising budget in the next year
33% of trucking firms utilize influencer marketing to promote their services
45% of prospective truck drivers find trucking companies via online reviews
52% of trucking companies have increased their use of email marketing campaigns over the past year
68% of fleet management companies use targeted digital advertising to reach fleet owners
39% of trucking companies report that social media advertising has resulted in measurable business growth
54% of truckload carriers utilize online PPC advertising to generate leads
34% of trucking firms prefer to invest in digital marketing over traditional marketing channels
63% of fleet owners click on digital ads for new trucking technology
44% of fleet managers find new clients via online webinar and virtual events
69% of trucking companies invest in local SEO strategies
27% of trucking companies have dedicated influencer marketing budgets
72% of fleet owners prefer digital over print advertising for informational content
49% of trucking agencies use customer case studies to demonstrate their expertise
31% of trucking companies utilize remarketing strategies to stay top-of-mind with potential clients
58% of trucking companies utilize targeted social media advertising campaigns
79% of trucking industry marketers believe mobile marketing is crucial for reaching drivers and fleet owners
36% of trucking companies actively participate in online industry forums for brand visibility
43% of trucking companies have increased their digital marketing staff in the last 12 months
29% of trucking companies see digital marketing as a key driver for long-term business growth
64% of truck manufacturers leverage digital marketing to promote new vehicle launches
67% of trucking companies believe content marketing helps build trust with potential clients
26% of trucking companies utilize influencer reviews to boost brand credibility
59% of trucking companies integrate video marketing into their overall advertising strategy

Digital Marketing Adoption and Strategies Interpretation

As trucking companies increasingly accelerate their digital strategies—driven by SEO, video content, and online reviews—it’s clear that in a driver’s world, being digitally visible isn’t just an option, but the highway to meaningful growth.

Industry Insights and Drivers

70% of logistics professionals believe that personalized marketing campaigns improve customer retention
74% of truck drivers use Google to research trucking companies before signing on

Industry Insights and Drivers Interpretation

With 70% of logistics pros favoring personalized marketing to boost retention and 74% of truck drivers consulting Google before choosing a company, it’s clear that in trucking, a tailored approach and online transparency are the new highway to win loyal customers and drivers alike.

Social Media and Content Engagement

About 65% of truck drivers use social media platforms to find company reviews and information
25% of trucking companies invest in content marketing to educate prospects and drivers
46% of logistics providers see increased engagement through video testimonials
51% of trucking companies use LinkedIn for B2B marketing purposes
53% of trucking industry marketers report that content marketing improves customer engagement

Social Media and Content Engagement Interpretation

With over half of trucking firms harnessing content marketing and social media to boost credibility and engagement, it’s clear that in the fast-moving world of logistics, delivering the right message is now as crucial as delivering the goods.

Technology and Digital Tools

55% of fleet managers have purchased logistics software through online marketing channels
60% of trucking businesses use mobile-friendly websites to attract potential clients
41% of trucking companies have integrated chatbots into their websites for customer engagement
58% of trucking companies believe that digital reviews influence their fleet acquisition decisions
37% of trucking companies rely on automated email sequences for driver recruitment
40% of trucking companies have adopted marketing automation tools
55% of fleet managers have used mobile apps for fleet tracking and marketing outreach

Technology and Digital Tools Interpretation

In an industry where horsepower once ruled, over half of fleet managers now lean on digital horsepower — from mobile apps to chatbots — proving that in trucking, a well-placed click is just as critical as a well-placed mile.