GITNUXREPORT 2025

Marketing In The Energy Industry Statistics

Energy marketing pivots to digital strategies boosting engagement and customer loyalty.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

65% of consumers are more likely to choose a provider that offers an easy online account management system

Statistic 2

68% of potential customers prefer to learn about energy providers through digital channels

Statistic 3

50% of consumers use mobile devices to research energy providers

Statistic 4

63% of potential energy consumers want more transparent communication from providers

Statistic 5

58% of energy consumers are influenced by online reviews when choosing an energy provider

Statistic 6

37% of energy consumers say they would switch providers based on marketing offers

Statistic 7

62% of energy buyers watch videos to learn about new energy products or services

Statistic 8

65% of consumers follow their energy providers on social media for updates and offers

Statistic 9

66% of energy consumers say they want tailored energy solutions, which impacts personalized marketing approaches

Statistic 10

48% of energy companies measure success based on customer engagement metrics

Statistic 11

59% of energy companies believe influencer marketing impacts purchase decisions positively

Statistic 12

40% of consumers are willing to pay a premium for renewable energy solutions, influencing marketing messaging

Statistic 13

78% of energy companies see improved customer satisfaction with digital self-service tools

Statistic 14

52% of energy consumers prefer getting updates via notifications on their mobile devices

Statistic 15

29% of energy consumers are motivated by sustainability messaging in marketing campaigns

Statistic 16

46% of consumers use comparison websites to choose energy providers, influencing marketing strategies

Statistic 17

54% of energy consumers feel more confident in providers who offer transparent pricing online

Statistic 18

84% of energy companies consider customer review management a vital part of their marketing strategy

Statistic 19

71% of energy consumers are influenced by social proof in marketing messages

Statistic 20

70% of energy companies report that customer testimonials positively impact marketing efforts

Statistic 21

80% of energy companies use social media platforms to engage with their audience

Statistic 22

Video content generates 1200% more shares than text and images combined in the energy sector

Statistic 23

35% of energy marketing budgets are allocated to content marketing strategies

Statistic 24

48% of energy companies see a direct correlation between their social media engagement and lead generation

Statistic 25

85% of energy marketers believe content marketing improves customer loyalty

Statistic 26

28% of energy marketers leverage AR (Augmented Reality) in customer education campaigns

Statistic 27

55% of energy industry marketers see content marketing as the most effective strategy for customer engagement

Statistic 28

75% of energy industry marketers plan to use more video content in their campaigns in the next year

Statistic 29

72% of energy companies say that consumer education content helps increase brand loyalty

Statistic 30

67% of energy industry marketers plan to expand content marketing efforts in 2024

Statistic 31

63% of energy providers use webinars and online seminars for marketing and customer engagement

Statistic 32

69% of energy industry marketers use storytelling to develop brand identity

Statistic 33

76% of energy industry marketers agree that long-term brand building is essential

Statistic 34

60% of energy industry marketers find personalization essential for campaign success

Statistic 35

45% of energy companies utilize automated marketing tools to optimize outreach

Statistic 36

Personalized email campaigns have a 29% higher open rate in the energy industry

Statistic 37

82% of energy corporations use data analytics to refine marketing strategies

Statistic 38

33% of energy companies use data-driven insights to personalize marketing messages

Statistic 39

60% of energy marketers are investing more in analytics tools to better understand customer behavior

Statistic 40

72% of energy companies prioritize digital marketing to reach new customers

Statistic 41

Email marketing can result in a 40% higher customer retention rate for energy companies

Statistic 42

70% of energy companies report an increase in brand awareness through influencer collaborations

Statistic 43

54% of energy companies report that digital advertising is their most effective marketing channel

Statistic 44

70% of energy companies are planning to increase their investment in SEO strategies

Statistic 45

43% of energy providers have increased their use of PPC (Pay-Per-Click) advertising

Statistic 46

61% of energy industry marketers focus on local SEO to attract regional customers

Statistic 47

58% of marketers in the energy industry report that their social media campaigns lead to measurable sales results

Statistic 48

54% of energy companies report that online advertising has increased their lead generation by more than 20%

Statistic 49

77% of energy companies believe that improving the customer journey online leads to higher conversion rates

Statistic 50

55% of energy companies plan to increase their marketing budgets in 2024

Statistic 51

90% of energy executives believe brand reputation strongly influences customer acquisition

Statistic 52

41% of energy companies have adopted chatbots to improve customer support

Statistic 53

85% of energy companies say maintaining brand consistency across channels boosts customer trust

Statistic 54

49% of energy companies are increasing their use of mobile advertising campaigns

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Key Highlights

72% of energy companies prioritize digital marketing to reach new customers
65% of consumers are more likely to choose a provider that offers an easy online account management system
80% of energy companies use social media platforms to engage with their audience
Video content generates 1200% more shares than text and images combined in the energy sector
55% of energy companies plan to increase their marketing budgets in 2024
68% of potential customers prefer to learn about energy providers through digital channels
35% of energy marketing budgets are allocated to content marketing strategies
50% of consumers use mobile devices to research energy providers
Email marketing can result in a 40% higher customer retention rate for energy companies
60% of energy industry marketers find personalization essential for campaign success
70% of energy companies report an increase in brand awareness through influencer collaborations
63% of potential energy consumers want more transparent communication from providers
45% of energy companies utilize automated marketing tools to optimize outreach

As the energy industry accelerates its shift toward digital, with over 70% prioritizing online marketing strategies, data reveals that innovative digital and content marketing efforts are now key drivers in attracting and retaining consumers in a competitive landscape.

Consumer Behavior and Preferences

65% of consumers are more likely to choose a provider that offers an easy online account management system
68% of potential customers prefer to learn about energy providers through digital channels
50% of consumers use mobile devices to research energy providers
63% of potential energy consumers want more transparent communication from providers
58% of energy consumers are influenced by online reviews when choosing an energy provider
37% of energy consumers say they would switch providers based on marketing offers
62% of energy buyers watch videos to learn about new energy products or services
65% of consumers follow their energy providers on social media for updates and offers
66% of energy consumers say they want tailored energy solutions, which impacts personalized marketing approaches
48% of energy companies measure success based on customer engagement metrics
59% of energy companies believe influencer marketing impacts purchase decisions positively
40% of consumers are willing to pay a premium for renewable energy solutions, influencing marketing messaging
78% of energy companies see improved customer satisfaction with digital self-service tools
52% of energy consumers prefer getting updates via notifications on their mobile devices
29% of energy consumers are motivated by sustainability messaging in marketing campaigns
46% of consumers use comparison websites to choose energy providers, influencing marketing strategies
54% of energy consumers feel more confident in providers who offer transparent pricing online
84% of energy companies consider customer review management a vital part of their marketing strategy
71% of energy consumers are influenced by social proof in marketing messages
70% of energy companies report that customer testimonials positively impact marketing efforts

Consumer Behavior and Preferences Interpretation

In an era where 84% of energy companies prioritize review management and 71% are swayed by social proof, the energy industry's marketing shift toward transparency, personalization, and digital engagement underscores that winning consumer trust now hinges on clarity, convenience, and compelling online narratives—proving that when it comes to energy choices, consumers prefer their power from a provider who makes the switch easy, transparent, and shareable.

Content Marketing and Digital Engagement

80% of energy companies use social media platforms to engage with their audience
Video content generates 1200% more shares than text and images combined in the energy sector
35% of energy marketing budgets are allocated to content marketing strategies
48% of energy companies see a direct correlation between their social media engagement and lead generation
85% of energy marketers believe content marketing improves customer loyalty
28% of energy marketers leverage AR (Augmented Reality) in customer education campaigns
55% of energy industry marketers see content marketing as the most effective strategy for customer engagement
75% of energy industry marketers plan to use more video content in their campaigns in the next year
72% of energy companies say that consumer education content helps increase brand loyalty
67% of energy industry marketers plan to expand content marketing efforts in 2024
63% of energy providers use webinars and online seminars for marketing and customer engagement
69% of energy industry marketers use storytelling to develop brand identity
76% of energy industry marketers agree that long-term brand building is essential

Content Marketing and Digital Engagement Interpretation

As the energy sector increasingly fuels its marketing engine with videos, storytelling, and innovative content strategies—allocating over half their budgets to engage, educate, and foster loyalty—it's clear that in this industry, power is shifting from traditional methods to a content-driven approach that not only energizes customer relationships but also generates substantial leads and brand equity.

Data Analytics and Personalization

60% of energy industry marketers find personalization essential for campaign success
45% of energy companies utilize automated marketing tools to optimize outreach
Personalized email campaigns have a 29% higher open rate in the energy industry
82% of energy corporations use data analytics to refine marketing strategies
33% of energy companies use data-driven insights to personalize marketing messages
60% of energy marketers are investing more in analytics tools to better understand customer behavior

Data Analytics and Personalization Interpretation

In an industry where fueling consumer engagement is paramount, energy marketers are turbocharging their strategies with personalization and analytics—proving that in the energy sector, data-driven outreach isn’t just an option, it’s the current of success.

Digital Marketing Strategies and Investment

72% of energy companies prioritize digital marketing to reach new customers
Email marketing can result in a 40% higher customer retention rate for energy companies
70% of energy companies report an increase in brand awareness through influencer collaborations
54% of energy companies report that digital advertising is their most effective marketing channel
70% of energy companies are planning to increase their investment in SEO strategies
43% of energy providers have increased their use of PPC (Pay-Per-Click) advertising
61% of energy industry marketers focus on local SEO to attract regional customers
58% of marketers in the energy industry report that their social media campaigns lead to measurable sales results
54% of energy companies report that online advertising has increased their lead generation by more than 20%
77% of energy companies believe that improving the customer journey online leads to higher conversion rates

Digital Marketing Strategies and Investment Interpretation

In an energy sector increasingly lit by digital sparks, savvy companies are turbocharging brand awareness and customer retention through targeted online strategies—proving that in today’s power play, it’s not just about the energy you produce, but how effectively you connect and energize your audience online.

Industry Trends and Future Planning

55% of energy companies plan to increase their marketing budgets in 2024
90% of energy executives believe brand reputation strongly influences customer acquisition
41% of energy companies have adopted chatbots to improve customer support
85% of energy companies say maintaining brand consistency across channels boosts customer trust
49% of energy companies are increasing their use of mobile advertising campaigns

Industry Trends and Future Planning Interpretation

With nearly half of energy firms ramping up mobile advertising and a resounding 90% recognizing brand reputation's vital role in customer acquisition, it’s clear that in 2024, the energy industry is energizing its marketing strategies to spark both trust and growth—powering up brand consistency, tech-savvy support, and budget boosts for a competitive surge.