GITNUX MARKETDATA REPORT 2024

Loyalty Program Industry Statistics

The Loyalty Program Industry is booming, with an expected global market value of over $500 billion by 2026, driven by the increasing consumer demand for personalized rewards and incentives.

Statistic 1

"By 2020, there were over 3.3 billion loyalty memberships in the US."

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Statistic 2

"54.7% of internet users worldwide believe earning rewards or loyalty points is beneficial."

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Statistic 3

"The average US household is a member of 14.8 loyalty programs."

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Statistic 4

"The US loyalty program industry is projected to reach $201 billion by 2022."

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Statistic 5

"63% of customers say the ability to earn rewards changes their spending behavior."

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Statistic 6

"46% of consumers feel that the most critical feature of a loyalty program is ease of use."

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Statistic 7

"In 2019, the global loyalty management market reached $6.9 billion."

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Statistic 8

"Airline loyalty programs generate up to $25 billion in annual revenue."

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Statistic 9

"67% of customers will modify when and where they buy to maximize the benefits they receive from a loyalty program."

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Statistic 10

"80% of U.S. adults belong to at least one loyalty program."

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Statistic 11

"65% of the company's business comes from existing customers."

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Statistic 12

"Loyal customers spend 67% more than new ones."

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Statistic 13

"The average consumer is a member of 4.2 travel loyalty programs."

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Statistic 14

"Only 19% of loyalty program members are completely satisfied."

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Statistic 15

"59% of marketers plan on increasing their loyalty program budgets."

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Statistic 16

"The total loyalty program market value globally is projected to reach $201 billion by 2022."

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Statistic 17

"The average U.S. consumer belongs to 14.8 loyalty programs, but is active in just 6.7."

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