GITNUXREPORT 2025

Interactions Statistics

Social media drives engagement, brand awareness, and consumer purchasing worldwide.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

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Statistic 1

Instagram stories are viewed by over 500 million users daily

Statistic 2

Over 1 billion hours of YouTube videos are watched daily

Statistic 3

85% of consumers watch videos on social media regularly

Statistic 4

Instagram stories have a 70% completion rate among viewers

Statistic 5

Over 90% of brands are using social media for marketing purposes

Statistic 6

Content shared on social media can increase brand awareness by up to 80%

Statistic 7

88% of marketers say social media marketing has increased exposure for their business

Statistic 8

Nearly 40% of consumers say they have made a purchase after seeing a product on Instagram

Statistic 9

Facebook's advertising revenue reached over $115 billion in 2023

Statistic 10

Facebook ads tend to have a lower cost per thousand impressions (CPM) compared to other social platforms

Statistic 11

Social media influences 74% of consumers’ purchasing decisions

Statistic 12

45% of users aged 16-24 report that social media influences their purchasing decisions significantly

Statistic 13

Social media accounts for nearly 30% of all digital ad spend globally

Statistic 14

Facebook's average ad conversion rate is approximately 9.21%

Statistic 15

73% of marketers believe social media has been "somewhat effective" or "very effective" for their business

Statistic 16

65% of marketers say that social media has increased their business exposure

Statistic 17

Social media ad spend per user is projected to grow to $57.85 in 2023

Statistic 18

Nearly 15% of online shopping transactions are influenced by social media activity

Statistic 19

45% of small businesses report gaining new customers through social media marketing

Statistic 20

68% of marketers say social media has increased their lead generation

Statistic 21

60% of consumers prefer engaging with social media ads rather than traditional advertising

Statistic 22

Over 4.5 billion people worldwide use social media

Statistic 23

Instagram has over 2 billion monthly active users

Statistic 24

Facebook's global user base exceeds 2.9 billion monthly active users

Statistic 25

Twitter reports approximately 450 million monthly active users worldwide

Statistic 26

TikTok has over 1 billion monthly active users

Statistic 27

LinkedIn has more than 900 million users globally

Statistic 28

Snapchat has over 600 million monthly active users

Statistic 29

Pinterest reports over 450 million active monthly users

Statistic 30

The global social commerce market is expected to reach $1.2 trillion by 2025

Statistic 31

The rate of new social media account creation peaked in 2023, with an increase of 12% globally

Statistic 32

Facebook's ad reach exceeds 4 billion users as of 2023

Statistic 33

The number of active WhatsApp users is over 2 billion worldwide

Statistic 34

Twitter has over 500 million daily active users

Statistic 35

About 27% of all online sessions in 2023 involve social media

Statistic 36

60% of TikTok users report discovering new brands on the platform

Statistic 37

The average social media user has 8.4 social media accounts

Statistic 38

Twitter has over 500 million tweets sent each day

Statistic 39

The average social media user follows 6-10 brands or companies

Statistic 40

Nearly 80% of TikTok users have discovered a new brand on the platform

Statistic 41

56% of consumers say they’re more likely to trust a brand after engaging with it on social media

Statistic 42

Social media users are 7.2 times more likely to share branded content than other types of content

Statistic 43

Around 40% of social media users prefer engaging with short-form video content

Statistic 44

Nearly 55% of consumers say they follow brands on social media

Statistic 45

78% of social media users check their accounts at least daily

Statistic 46

The most common reason for unfollowing a brand on social media is irrelevant content, cited by 54% of users

Statistic 47

Over 75% of consumers trust brand recommendations received via social media

Statistic 48

TikTok’s algorithm shows content to around 65% of active users within their first 24 hours

Statistic 49

The average social media user has about 400 friends or followers

Statistic 50

The average time spent on social media per session is approximately 6 minutes

Statistic 51

The average user spends about 2 hours and 24 minutes on social media daily

Statistic 52

YouTube has over 2.5 billion logged-in monthly users

Statistic 53

The average engagement rate on Instagram is approximately 1.2%

Statistic 54

Gen Z users are 71% more likely to use TikTok than any other age group

Statistic 55

Posts with images produce 650% higher engagement than text-only posts

Statistic 56

Video content on social media receives 1200% more shares than text and images combined

Statistic 57

70% of social media interactions happen via mobile devices

Statistic 58

The average engagement rate for Twitter is around 0.045%

Statistic 59

Instagram has the highest average engagement rate among major social platforms for brands, at around 1.2%

Statistic 60

The average number of interactions per Facebook post is about 2,199

Statistic 61

TikTok's average user session duration is approximately 10.85 minutes

Statistic 62

The average number of social media interactions per user is about 30 per day

Statistic 63

The use of social media for customer service has increased by 40% over the past 3 years

Statistic 64

The median engagement rate across all social media platforms is approximately 0.9%

Statistic 65

The number of social media posts generated globally exceeds 3.5 billion daily

Statistic 66

The average engagement rate for Facebook posts is approximately 0.09%

Statistic 67

Facebook’s daily active users are over 1.98 billion

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Sources

Our Reports have been cited by:

Trust Badges - Publications that have cited our reports

Key Highlights

Over 4.5 billion people worldwide use social media
The average user spends about 2 hours and 24 minutes on social media daily
Instagram has over 2 billion monthly active users
Facebook's global user base exceeds 2.9 billion monthly active users
Twitter reports approximately 450 million monthly active users worldwide
TikTok has over 1 billion monthly active users
LinkedIn has more than 900 million users globally
Snapchat has over 600 million monthly active users
Pinterest reports over 450 million active monthly users
YouTube has over 2.5 billion logged-in monthly users
The average engagement rate on Instagram is approximately 1.2%
Gen Z users are 71% more likely to use TikTok than any other age group
Over 90% of brands are using social media for marketing purposes

With over 4.5 billion people worldwide actively engaging on social media daily, the staggering scale and impact of digital interactions are transforming how businesses connect with consumers and shape trends across every platform.

Content Consumption Trends

Instagram stories are viewed by over 500 million users daily
Over 1 billion hours of YouTube videos are watched daily
85% of consumers watch videos on social media regularly
Instagram stories have a 70% completion rate among viewers

Content Consumption Trends Interpretation

These staggering stats reveal that in the digital age, capturing a fleeting moment through Instagram stories or a full-length YouTube video can be the difference between public indifference and global engagement — making content creation more vital than ever.

Marketing and Advertising Impact

Over 90% of brands are using social media for marketing purposes
Content shared on social media can increase brand awareness by up to 80%
88% of marketers say social media marketing has increased exposure for their business
Nearly 40% of consumers say they have made a purchase after seeing a product on Instagram
Facebook's advertising revenue reached over $115 billion in 2023
Facebook ads tend to have a lower cost per thousand impressions (CPM) compared to other social platforms
Social media influences 74% of consumers’ purchasing decisions
45% of users aged 16-24 report that social media influences their purchasing decisions significantly
Social media accounts for nearly 30% of all digital ad spend globally
Facebook's average ad conversion rate is approximately 9.21%
73% of marketers believe social media has been "somewhat effective" or "very effective" for their business
65% of marketers say that social media has increased their business exposure
Social media ad spend per user is projected to grow to $57.85 in 2023
Nearly 15% of online shopping transactions are influenced by social media activity
45% of small businesses report gaining new customers through social media marketing
68% of marketers say social media has increased their lead generation
60% of consumers prefer engaging with social media ads rather than traditional advertising

Marketing and Advertising Impact Interpretation

With over 90% of brands harnessing social media to boost visibility and nearly half of consumers making purchases influenced by these platforms, it's clear that in the digital age, social media isn't just a marketing tool—it's the digital marketplace's heartbeat, where targeted ads with a mere 9.21% conversion rate still turn into billions and countless sales, proving that sometimes, a well-placed post is worth more than traditional advertising spend.

Platform Growth and Reach

Over 4.5 billion people worldwide use social media
Instagram has over 2 billion monthly active users
Facebook's global user base exceeds 2.9 billion monthly active users
Twitter reports approximately 450 million monthly active users worldwide
TikTok has over 1 billion monthly active users
LinkedIn has more than 900 million users globally
Snapchat has over 600 million monthly active users
Pinterest reports over 450 million active monthly users
The global social commerce market is expected to reach $1.2 trillion by 2025
The rate of new social media account creation peaked in 2023, with an increase of 12% globally
Facebook's ad reach exceeds 4 billion users as of 2023
The number of active WhatsApp users is over 2 billion worldwide
Twitter has over 500 million daily active users

Platform Growth and Reach Interpretation

With over 4.5 billion people engaging across platforms, social media's staggering reach—powered by giants like Facebook and Instagram with billions of users—demonstrates not just our digital interconnectedness but also the immense opportunity and responsibility that come with navigating a global conversation that now fuels a potential $1.2 trillion social commerce market.

Usage Statistics

About 27% of all online sessions in 2023 involve social media

Usage Statistics Interpretation

With over a quarter of all online sessions funneling through social media in 2023, it's clear that our digital lives are less about browsing and more about broadcasting—making social media the worldwide virtual coffee shop where everyone and no one is truly anonymous.

User Behavior and Preferences

60% of TikTok users report discovering new brands on the platform
The average social media user has 8.4 social media accounts
Twitter has over 500 million tweets sent each day
The average social media user follows 6-10 brands or companies
Nearly 80% of TikTok users have discovered a new brand on the platform
56% of consumers say they’re more likely to trust a brand after engaging with it on social media
Social media users are 7.2 times more likely to share branded content than other types of content
Around 40% of social media users prefer engaging with short-form video content
Nearly 55% of consumers say they follow brands on social media
78% of social media users check their accounts at least daily
The most common reason for unfollowing a brand on social media is irrelevant content, cited by 54% of users
Over 75% of consumers trust brand recommendations received via social media
TikTok’s algorithm shows content to around 65% of active users within their first 24 hours
The average social media user has about 400 friends or followers
The average time spent on social media per session is approximately 6 minutes

User Behavior and Preferences Interpretation

In a digital ecosystem where 60% of TikTok users discover new brands, trust doubles with engagement, and short-form videos reign supreme, it's clear that social media is not just a platform for connection but a battleground where brands must be relevant or risk being unfollowed—and yet, with users checking their accounts at least daily for just six minutes each session, those who master the algorithm's fleeting window may unlock a lifelong trust.

User Engagement and Usage Statistics

The average user spends about 2 hours and 24 minutes on social media daily
YouTube has over 2.5 billion logged-in monthly users
The average engagement rate on Instagram is approximately 1.2%
Gen Z users are 71% more likely to use TikTok than any other age group
Posts with images produce 650% higher engagement than text-only posts
Video content on social media receives 1200% more shares than text and images combined
70% of social media interactions happen via mobile devices
The average engagement rate for Twitter is around 0.045%
Instagram has the highest average engagement rate among major social platforms for brands, at around 1.2%
The average number of interactions per Facebook post is about 2,199
TikTok's average user session duration is approximately 10.85 minutes
The average number of social media interactions per user is about 30 per day
The use of social media for customer service has increased by 40% over the past 3 years
The median engagement rate across all social media platforms is approximately 0.9%
The number of social media posts generated globally exceeds 3.5 billion daily
The average engagement rate for Facebook posts is approximately 0.09%
Facebook’s daily active users are over 1.98 billion

User Engagement and Usage Statistics Interpretation

Given that users spend nearly two and a half hours daily glued to screens—mainly on mobile devices—yet the average engagement rates hover around 1% or less, it’s clear that while social media has become an unavoidable backdrop to our lives, creating meaningful interactions still requires more than just posting; it demands content that truly resonates and leverages the proven power of images and videos to cut through the digital noise.