Must-Know Instagram Stories Statistics [Current Data]

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In this post, we present a comprehensive collection of statistics related to Instagram Stories. From daily active users to brand engagement metrics, these figures shed light on the significant impact and popularity of Stories on the platform. Let’s dive into the numbers that define the landscape of Instagram’s storytelling feature.

Statistic 1

"As of January 2022, Instagram Stories has over 600 million daily active users."

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Statistic 2

"Instagram Stories’ share of total posting on the platform increased by 21% between 2019 and 2020."

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Statistic 3

"Brands post an average of 2.5 stories per week on Instagram."

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Statistic 4

"62% of Instagram users say they have become more interested in a brand or product after seeing it in Stories."

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Statistic 5

"Approximately 64% of adults aged 18-29 use Instagram Stories in 2020."

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Statistic 6

"In 2019, Instagram Stories ads reached 121.9 million users in the United States."

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Statistic 7

"In 2021, 96% of marketers in the US considered Instagram Stories as an important platform for influencer marketing."

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Statistic 8

"Instagram Stories has a completion rate of over 75%, meaning users watch till the end of the story."

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Statistic 9

"About 50% of businesses on Instagram created a story in the last month."

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Statistic 10

"90% of Instagram’s 1 billion users follow at least one business."

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Statistic 11

"36% of marketers use Stories to promote brand collaborations."

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Statistic 12

"45% of Instagram Stories posted by brands feature at least one hashtag."

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Statistic 13

"One-third of the most-viewed stories on Instagram are from businesses."

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Statistic 14

"65% of Instagram users discover products through Stories."

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Statistic 15

"Over 200 million Instagram users visit at least one business profile daily."

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Statistic 16

"32% of Instagram Stories are polls or quizzes, and they garner an engagement rate of around 20%."

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Statistic 17

"Instagram Stories’ swipe-up rate (users swiping up to view content) is 0.11%, higher than the average click-through rate (CTR) of 0.1%."

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Statistic 18

"Instagram Stories contributed to a 15% growth in time spent on Instagram between 2017 and 2018."

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Statistic 19

"Videos in Instagram Stories have an average of 5.6% higher share rate compared to images."

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Instagram Stories continues to be a powerhouse in the social media landscape, with over 600 million daily active users as of January 2022. The platform's influence is evident from the significant increase in brands utilizing it for posting, as well as the high completion rate of over 75%. With a large portion of users discovering products through Stories and businesses leveraging features like polls and quizzes for engagement, it's clear that Instagram Stories remains a key tool for marketers and influencers alike. The platform's success is also reflected in its contribution to the growth of time spent on Instagram and the higher share rate for videos compared to images.

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