GITNUX MARKETDATA REPORT 2024

Halloween Celebration Occurrence Statistics

Halloween is celebrated on October 31st each year, with the majority of people participating in activities such as trick-or-treating and attending costume parties.

Statistic 1

"In 2020, it was estimated that around 148 million people celebrated Halloween in the United States."

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Statistic 2

"29 million people will dress their pets in costumes for Halloween."

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Statistic 3

"Approximately 50% of adults celebrate Halloween in the United Kingdom."

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Statistic 4

"Around 17% of Americans dress as witches, making it the top costume choice for adults."

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Statistic 5

"In 2020, 46% of people in America carved pumpkins for Halloween."

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Statistic 6

"32.1% of Americans plan to throw or attend a Halloween party."

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Statistic 7

"23% of households display Halloween decorations in Canada."

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Statistic 8

"Halloween is the second-most commercial holiday after Christmas in the United States, generating approximately $6 billion in revenue every year."

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Statistic 9

"72% of parents admit to stealing candy from their child’s Halloween haul."

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Statistic 10

"An estimated 41.1 million kids in the U.S. went trick-or-treating in 2019."

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Statistic 11

"12% of millennials claimed they were influenced to purchase based on Halloween themed promotional emails in 2020."

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Statistic 12

"More than 35 million pounds of candy corn is produced each year."

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Statistic 13

"In 2020, consumers in the U.S. were projected to spend $2.6 billion on Halloween candy."

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Statistic 14

"29% of consumers plan to dress in a costume for Halloween, with 88% of children planning to dress up."

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Statistic 15

"46% of American consumers shopped at discount stores for Halloween."

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Statistic 16

"In 2019, Halloween retail spending was $8.8 billion in U.S."

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Statistic 17

"44% percent of people plan to carve a pumpkin for Halloween."

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Statistic 18

"49% of people plan to decorate their homes for Halloween."

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Statistic 19

"The average person plans to spend approximately $27.43 on costumes for Halloween."

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