GITNUX REPORT 2024

US Gig Economy Industry Thrives, Projected Growth and Satisfaction Rise

Exploring the Explosive Growth and Impact of the Gig Economy: Stats, Trends, and Opportunities Revealed

Author: Jannik Lindner

First published: 7/17/2024

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51% of gig workers say they have no access to employer-based benefits

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40% of gig workers have health insurance through their spouse or partner

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48% of businesses are using freelancers, up from 43% in 2017

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40% of companies expect gig workers to become an increasing part of their workforce

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30% of Fortune 500 companies use freelance platforms to find talent

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48% of gig workers are providing services to businesses

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80% of large US companies plan to substantially increase their use of gig workers

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53% of Gen Z workers have participated in gig work

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The average age of gig workers is 38

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44% of gig workers have a college degree

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47% of millennials freelance, more than any other generation

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33% of gig workers are over the age of 55

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59% of gig workers are male, while 41% are female

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42% of gig workers are millennials

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35% of gig workers are Gen X

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53% of gig workers have a bachelor's degree or higher

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54% of the US workforce is not very confident that their job will exist in 20 years

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The gig economy is expected to make up 43% of the US workforce by 2020

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40% of gig workers rely on gig work as their primary source of income

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44% of gig workers report that gig work is their primary source of income

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46% of gig workers say they use gig work to supplement their income

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75% of gig workers say they earn the same or more than they did in traditional jobs

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64% of gig workers say they feel more financially secure

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52% of gig workers believe their income will increase in the next year

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71% of gig workers say they have multiple sources of income

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The average hourly rate for freelancers is $28

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41% of gig workers say they feel more financially secure than they did in a traditional job

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The global gig economy is expected to reach $455 billion by 2023

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The ride-sharing industry is expected to reach $218 billion by 2025

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The food delivery market is expected to reach $200 billion by 2025

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The global freelance platforms market size was valued at $3.39 billion in 2020

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The on-demand home services market is expected to reach $1,574.86 billion by 2024

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The gig economy has grown 15% in the last decade

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The global freelance platforms market is expected to grow at a CAGR of 15.3% from 2021 to 2028

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The global gig economy is growing three times faster than the traditional workforce

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The gig economy is expected to add $2.7 trillion to global GDP by 2025

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The gig economy is expected to create 2.35 million new jobs by 2023 in India

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The global gig economy is expected to grow by 17.4% CAGR from 2020 to 2023

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The gig economy contributed $1.28 trillion to the US economy in 2018

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The gig economy is growing three times faster in developing countries compared to developed ones

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70% of freelancers say they're actively updating their skills to remain marketable

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45% of gig workers provide skilled services such as programming, marketing, or consulting

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60% of gig workers say they have the right level of education needed for their work

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29% of gig workers perform creative services like design, writing, or music

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63% of freelancers say their skills are more specialized than traditional workers

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73% of gig workers say technology has made it easier to find work

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61% of gig workers say flexibility is the primary reason for choosing gig work

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35% of gig workers say they chose gig work out of necessity

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67% of full-time employees wish they were self-employed

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61% of gig workers say they chose to start gig work

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58% of gig workers say they're happier than traditional workers

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73% of gig workers are satisfied with their choice of work

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78% of gig workers say they're happier than traditional workers

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54% of gig workers are optimistic about their career path

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76% of gig workers say they're satisfied with their current work situation

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57% of gig workers say they feel more secure working independently

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50% of gig workers say they wouldn't switch to a traditional job for any amount of money

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36% of US workers participate in the gig economy through either their primary or secondary jobs

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The number of gig workers in the US is projected to reach 86.5 million by 2027

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The number of digital nomads in the US increased by 49% from 2019 to 2020

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55% of gig workers also maintain full-time or regular jobs

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The average gig worker uses two to three platforms to find work

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The average gig worker spends 11 hours per week on gig work

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68% of gig workers say they started gig work in the last five years

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The average gig worker has been doing gig work for 4.5 years

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Summary

  • 36% of US workers participate in the gig economy through either their primary or secondary jobs
  • The global gig economy is expected to reach $455 billion by 2023
  • 58% of gig workers say they're happier than traditional workers
  • 40% of gig workers rely on gig work as their primary source of income
  • The number of gig workers in the US is projected to reach 86.5 million by 2027
  • 53% of Gen Z workers have participated in gig work
  • The ride-sharing industry is expected to reach $218 billion by 2025
  • 75% of gig workers say they earn the same or more than they did in traditional jobs
  • 48% of businesses are using freelancers, up from 43% in 2017
  • The food delivery market is expected to reach $200 billion by 2025
  • 61% of gig workers say flexibility is the primary reason for choosing gig work
  • The average age of gig workers is 38
  • 44% of gig workers have a college degree
  • The global freelance platforms market size was valued at $3.39 billion in 2020
  • 54% of the US workforce is not very confident that their job will exist in 20 years

Who needs a traditional 9-5 job when you can join the exciting world of the gig economy, where flexibility meets financial success? With 36% of US workers already dabbling in gig work and the industry set to reach $455 billion by 2023, its clear that the gig economy is here to stay. Not to mention, with 58% of gig workers reporting greater happiness, 40% relying on gig work as their primary income, and 75% earning the same or more than traditional jobs, its time to rethink what work-life balance truly means. So grab your smartphone, buckle up for the ride-sharing boom, and get ready to thrive in a world where 78% of gig workers are happier than their 9-5 counterparts – why settle for less?

Benefits and Challenges

  • 51% of gig workers say they have no access to employer-based benefits
  • 40% of gig workers have health insurance through their spouse or partner

Interpretation

In the world of the Gig Economy, the numbers don't lie: a staggering 51% of gig workers are left high and dry without access to traditional employer benefits, while 40% are outsourcing their health insurance needs to their significant others, turning "in sickness and in health" into a gig worker's best insurance plan. These statistics highlight the precarious tightrope that many gig workers walk, balancing independence and flexibility with the lack of safety nets that traditional employment offers. It seems the gig economy may need a gig of its own – a giggle – to soften the blow of these sobering stats.

Business Adoption

  • 48% of businesses are using freelancers, up from 43% in 2017
  • 40% of companies expect gig workers to become an increasing part of their workforce
  • 30% of Fortune 500 companies use freelance platforms to find talent
  • 48% of gig workers are providing services to businesses
  • 80% of large US companies plan to substantially increase their use of gig workers

Interpretation

The Gig Economy is no longer just a side hustle; it's becoming a vital component of modern workforce dynamics. As businesses increasingly turn to freelancers for specialized skills and flexibility, the numbers speak for themselves. With almost half of companies already utilizing gig workers and a significant portion of Fortune 500 companies tapping into freelance platforms, it's apparent that the future of work is evolving. It seems that the gig life is not just a trend but a strategic move for many organizations, paving the way for a new era where gig workers are not just an addition but an essential workforce solution. As the gig economy continues to flourish, one thing is clear: the only way to go is up.

Demographics

  • 53% of Gen Z workers have participated in gig work
  • The average age of gig workers is 38
  • 44% of gig workers have a college degree
  • 47% of millennials freelance, more than any other generation
  • 33% of gig workers are over the age of 55
  • 59% of gig workers are male, while 41% are female
  • 42% of gig workers are millennials
  • 35% of gig workers are Gen X
  • 53% of gig workers have a bachelor's degree or higher

Interpretation

In a world where side hustles seem to be the new normal, the gig economy is a diverse melting pot of hustlers of all ages, with Gen Z leading the pack at 53% participation. Who says millennials are lazy? With 47% of them freelancing, they're showing everyone how it's done. And let's not forget the seasoned veterans – 33% of gig workers are over 55, proving that age is just a number in this gig game. So whether you're a fresh-faced college grad or a seasoned pro with a degree in hand, there's a place for you in the gig economy – just make sure to bring your hustle and your laptop.

Future of Work

  • 54% of the US workforce is not very confident that their job will exist in 20 years
  • The gig economy is expected to make up 43% of the US workforce by 2020

Interpretation

As we hurtle toward an uncertain future where job security feels as fickle as a Tinder swipe, it's no wonder over half of the US workforce is eyeing their careers with trepidation. The gig economy, with its allure of flexibility and hustle, is poised to swoop in like the superhero of precarious employment, set to dominate nearly half of the workforce by 2020. So, whether you're cautiously clinging to your traditional job or ready to dive headfirst into the gig economy revolution, one thing is clear — change is galloping toward us, and it's time to saddle up and ride with the times.

Income Dependency

  • 40% of gig workers rely on gig work as their primary source of income
  • 44% of gig workers report that gig work is their primary source of income
  • 46% of gig workers say they use gig work to supplement their income

Interpretation

In a world where gig work has become as common as avocado toast, the statistics speak for themselves—40% of gig workers rely on it as their bread and butter, 44% see it as their main course, and 46% treat it like a hearty side dish. As the gig economy continues to shape the way we work, these numbers highlight the precarious balance between necessity and choice, where for many, the flexibility of gig work is a lifeline, a career, or simply a little something extra to sweeten the pot.

Income and Earnings

  • 75% of gig workers say they earn the same or more than they did in traditional jobs
  • 64% of gig workers say they feel more financially secure
  • 52% of gig workers believe their income will increase in the next year
  • 71% of gig workers say they have multiple sources of income
  • The average hourly rate for freelancers is $28
  • 41% of gig workers say they feel more financially secure than they did in a traditional job

Interpretation

The gig economy, a modern-day hustle that blends the lines between work and life, seems to be making steady strides towards financial stability and independence for its participants. With 75% of gig workers reporting equal or higher earnings compared to traditional jobs, and 64% feeling more financially secure, it's clear that navigating the gig landscape can be a lucrative endeavor for many. As 52% anticipate a pay raise in the coming year and 71% juggle multiple income streams, the gig economy continues to redefine the notion of a traditional job. With an average hourly rate of $28 for freelancers and 41% feeling more financially secure than before, it appears that the hustle isn't just a gig—it's a smart business move.

Market Size and Growth

  • The global gig economy is expected to reach $455 billion by 2023
  • The ride-sharing industry is expected to reach $218 billion by 2025
  • The food delivery market is expected to reach $200 billion by 2025
  • The global freelance platforms market size was valued at $3.39 billion in 2020
  • The on-demand home services market is expected to reach $1,574.86 billion by 2024
  • The gig economy has grown 15% in the last decade
  • The global freelance platforms market is expected to grow at a CAGR of 15.3% from 2021 to 2028
  • The global gig economy is growing three times faster than the traditional workforce
  • The gig economy is expected to add $2.7 trillion to global GDP by 2025
  • The gig economy is expected to create 2.35 million new jobs by 2023 in India
  • The global gig economy is expected to grow by 17.4% CAGR from 2020 to 2023
  • The gig economy contributed $1.28 trillion to the US economy in 2018
  • The gig economy is growing three times faster in developing countries compared to developed ones

Interpretation

As the gig economy continues its meteoric rise, it's clear that side hustles are no longer just for college students looking to make some extra cash – they're a key player in the global economic landscape. With statistics showing growth rates that put traditional employment to shame, it's no wonder that everyone from ride-sharing drivers to freelance writers is jumping on the gig train. Whether you're ordering late-night snacks through a food delivery app or getting your house cleaned by an on-demand service, the gig economy has something for everyone – and it's showing no signs of slowing down. So, buckle up and get ready to ride the wave of this $455 billion industry – your next gig might just be a click away.

Skills and Training

  • 70% of freelancers say they're actively updating their skills to remain marketable
  • 45% of gig workers provide skilled services such as programming, marketing, or consulting
  • 60% of gig workers say they have the right level of education needed for their work
  • 29% of gig workers perform creative services like design, writing, or music
  • 63% of freelancers say their skills are more specialized than traditional workers

Interpretation

In the wild and ever-evolving jungle of the gig economy, freelancers are not just surviving, but thriving. With 70% diligently sharpening their skills like modern-day digital samurais, it's no wonder that 45% wield their expertise like seasoned mercenaries in the fields of programming, marketing, and consulting. Armed with the right education and a creative toolkit that comprises design, writing, and music, the agile 29% are crafting masterpieces that rival the classical artisans of old. And as they confidently proclaim their skills to be more specialized than their traditional counterparts, it seems the gig warriors are not just a force to be reckoned with - they are reshaping the landscape of work itself.

Technology Impact

  • 73% of gig workers say technology has made it easier to find work

Interpretation

In the ever-evolving world of gig work, technology emerges as the unsung hero, with 73% of gig workers heralding it as their trusty sidekick in the quest for gigs. From matching platforms to instant communication, the digital age has indeed revolutionized the gig economy landscape, turning job hunting into a virtual treasure hunt. As gig workers navigate this tech-savvy terrain, one thing is clear - in a sea of opportunities, technology is the lighthouse guiding them toward their next paycheck.

Worker Motivation

  • 61% of gig workers say flexibility is the primary reason for choosing gig work
  • 35% of gig workers say they chose gig work out of necessity
  • 67% of full-time employees wish they were self-employed
  • 61% of gig workers say they chose to start gig work

Interpretation

In an era where flexibility reigns supreme, gig workers are seizing the opportunity to craft their own work-life balance with 61% citing it as the driving force behind their gig work choice. Interestingly, while necessity may initially drive some into the gig economy at 35%, it seems that once in, the allure of independence and self-employment is undeniably strong, as evidenced by the 67% of full-time employees yearning for a taste of the gig life. Perhaps the gig economy isn't just a side hustle or a stopgap measure, but a testament to the growing desire for autonomy and self-determination in today's workforce.

Worker Satisfaction

  • 58% of gig workers say they're happier than traditional workers
  • 73% of gig workers are satisfied with their choice of work
  • 78% of gig workers say they're happier than traditional workers
  • 54% of gig workers are optimistic about their career path
  • 76% of gig workers say they're satisfied with their current work situation
  • 57% of gig workers say they feel more secure working independently
  • 50% of gig workers say they wouldn't switch to a traditional job for any amount of money

Interpretation

In a world where the gig economy reigns supreme and traditional 9-to-5 jobs seem like relics of a bygone era, these statistics paint a colorful portrait of modern work satisfaction. It seems that gig workers have found the secret recipe for happiness, satisfaction, and optimism in their career paths. With the majority feeling more secure, more content, and more fulfilled in their independent work, it's clear that for many, the gig life is not just a temporary giggle but a long-term commitment to a lifestyle that money simply can't buy. So, who needs a corner office when you've got the whole world as your workplace?

Workforce Participation

  • 36% of US workers participate in the gig economy through either their primary or secondary jobs
  • The number of gig workers in the US is projected to reach 86.5 million by 2027
  • The number of digital nomads in the US increased by 49% from 2019 to 2020
  • 55% of gig workers also maintain full-time or regular jobs
  • The average gig worker uses two to three platforms to find work
  • The average gig worker spends 11 hours per week on gig work
  • 68% of gig workers say they started gig work in the last five years
  • The average gig worker has been doing gig work for 4.5 years

Interpretation

In a world where job stability is as rare as a unicorn sighting, the gig economy has emerged as the savior for many, with 36% of US workers diving into the gig pool either as their primary hustle or as a side gig to keep the cash flowing. As the gig army swells in numbers, with projections reaching a hefty 86.5 million by 2027, it seems like everyone and their grandma is dabbling in the art of gigging. From digital nomads jet-setting across the globe to the hustlers juggling multiple platforms, the gig scene is as diverse as a box of assorted chocolates. With 55% of gig workers also holding down full-time gigs and the average gigster spending a solid 11 hours per week hustling, it's clear that the hustle is real and here to stay. So, whether you're a seasoned gig veteran or a newbie to the gig game, remember - the gig economy doesn't wait for anyone, so grab your smartphone, sign up for a couple of platforms, and join the hustle train before it leaves the station!

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