GITNUX REPORT 2024

Extended Reality Industry Statistics: Explosive Growth and Consumer Engagement Trends

Unveiling the Future: Extended Reality Industry Set to Reach $463.7 Billion - Transforming Experiences Ahead.

Author: Jannik Lindner

First published: 7/17/2024

Statistic 1

66% of consumers believe that extended reality can create engaging experiences with brands.

Statistic 2

65% of consumers believe that extended reality will play an important role in their lives in the future.

Statistic 3

47% of consumers believe that extended reality can improve their shopping experiences.

Statistic 4

68% of consumers think that extended reality technologies will soon be as popular as smartphones.

Statistic 5

56% of educators believe that virtual reality can improve student learning outcomes.

Statistic 6

63% of consumers believe that augmented reality will transform shopping experiences in the future.

Statistic 7

77% of consumers believe that extended reality will redefine entertainment experiences in the future.

Statistic 8

Over 60% of consumers are interested in using augmented reality for shopping.

Statistic 9

62% of consumers believe that extended reality technologies will become mainstream in the entertainment industry.

Statistic 10

58% of businesses believe that augmented reality technology can enhance customer experiences.

Statistic 11

The global extended reality market size is projected to reach $463.7 billion by 2026.

Statistic 12

The augmented reality market size is estimated to exceed $50 billion by 2024.

Statistic 13

The mixed reality market is expected to achieve a CAGR of over 75% between 2020 and 2026.

Statistic 14

Extended reality education and training market size is anticipated to surpass $10 billion by 2026.

Statistic 15

The healthcare extended reality market is projected to grow at a CAGR of over 60% through 2026.

Statistic 16

The extended reality for advertising market is estimated to exceed $7 billion by 2026.

Statistic 17

By 2025, the extended reality market is expected to exceed a value of $200 billion.

Statistic 18

The automotive extended reality market is forecasted to grow at a CAGR of over 65% from 2020 to 2026.

Statistic 19

The extended reality content creation market is expected to exceed $50 billion by 2027.

Statistic 20

The extended reality hardware market is anticipated to grow at a CAGR of over 30% from 2021 to 2027.

Statistic 21

The extended reality in gaming market is expected to reach $40 billion by 2023.

Statistic 22

The extended reality market is estimated to surpass $300 billion by 2026.

Statistic 23

The extended reality advertising market is forecasted to reach $1.2 billion by 2024.

Statistic 24

The global augmented reality market is predicted to exceed $50 billion by 2024.

Statistic 25

The extended reality healthcare market is projected to grow at a CAGR of over 50% through 2026.

Statistic 26

The entertainment extended reality market is expected to reach $60 billion by 2025.

Statistic 27

The extended reality content creation market size is anticipated to exceed $45 billion by 2027.

Statistic 28

The extended reality in construction market is forecasted to grow at a CAGR of over 70% from 2020 to 2026.

Statistic 29

The automotive extended reality market is estimated to surpass $6 billion by 2026.

Statistic 30

The extended reality gaming market is expected to grow at a CAGR of over 55% from 2020 to 2026.

Statistic 31

By 2023, the extended reality market is predicted to surpass $250 billion.

Statistic 32

The extended reality training market size is anticipated to exceed $8 billion by 2026.

Statistic 33

The extended reality for sports market is forecasted to reach $10 billion by 2024.

Statistic 34

The extended reality market is anticipated to grow at a CAGR of over 70% from 2021 to 2027.

Statistic 35

The global augmented reality market size is projected to exceed $100 billion by 2024.

Statistic 36

The annual spending on extended reality in retail is predicted to reach $10 billion by 2025.

Statistic 37

The extended reality market for employee training is estimated to surpass $6 billion by 2024.

Statistic 38

The extended reality market for sports and entertainment is anticipated to exceed $15 billion by 2025.

Statistic 39

The global virtual reality in healthcare market is forecasted to reach $5.1 billion by 2027.

Statistic 40

The extended reality market for aerospace and defense is projected to exceed $8 billion by 2026.

Statistic 41

The healthcare extended reality market is estimated to reach $2.6 billion by 2024.

Statistic 42

The extended reality market for customer engagement applications is projected to exceed $12 billion by 2025.

Statistic 43

59% of businesses are planning to adopt augmented reality technology by 2022.

Statistic 44

53% of enterprises are actively exploring or using virtual reality solutions.

Statistic 45

Over 70% of organizations believe that augmented reality can bring positive returns on investment.

Statistic 46

45% of organizations are planning to invest in mixed reality solutions within the next 2 years.

Statistic 47

72% of businesses believe that augmented reality can increase employee productivity.

Statistic 48

55% of businesses are considering implementing augmented reality solutions in the next 2 years.

Statistic 49

The adoption of virtual reality in remote working environments is expected to increase by 45% over the next 3 years.

Statistic 50

68% of enterprises plan to incorporate mixed reality solutions into their workflow within the next 3 years.

Statistic 51

50% of retail industry executives plan to invest in augmented reality technology in the next year.

Statistic 52

The virtual reality segment is forecasted to hold the largest share in the extended reality market by 2026.

Statistic 53

The extended reality market is expected to grow at a CAGR of over 65% from 2021 to 2027.

Statistic 54

The extended reality solutions for design and visualization are projected to grow at a CAGR of 40% by 2023.

Statistic 55

The extended reality market for remote collaboration tools is anticipated to grow at a CAGR of 50% by 2023.

Statistic 56

The extended reality market in APAC is anticipated to grow at a CAGR of over 65% from 2021 to 2027.

Statistic 57

The extended reality market in Europe is projected to grow at a CAGR of over 60% from 2021 to 2027.

Statistic 58

The extended reality market in North America is expected to grow at a CAGR of over 55% from 2021 to 2027.

Statistic 59

The extended reality market in the Asia Pacific region is forecasted to exceed $80 billion by 2026.

Statistic 60

The extended reality market in the Middle East and Africa region is expected to grow at a CAGR of 60% from 2021 to 2027.

Share:FacebookLinkedIn
Sources

Our Reports have been cited by:

Trust Badges

Summary

  • The global extended reality market size is projected to reach $463.7 billion by 2026.
  • 66% of consumers believe that extended reality can create engaging experiences with brands.
  • The virtual reality segment is forecasted to hold the largest share in the extended reality market by 2026.
  • The augmented reality market size is estimated to exceed $50 billion by 2024.
  • 59% of businesses are planning to adopt augmented reality technology by 2022.
  • The mixed reality market is expected to achieve a CAGR of over 75% between 2020 and 2026.
  • Extended reality education and training market size is anticipated to surpass $10 billion by 2026.
  • 53% of enterprises are actively exploring or using virtual reality solutions.
  • The healthcare extended reality market is projected to grow at a CAGR of over 60% through 2026.
  • 65% of consumers believe that extended reality will play an important role in their lives in the future.
  • The extended reality for advertising market is estimated to exceed $7 billion by 2026.
  • By 2025, the extended reality market is expected to exceed a value of $200 billion.
  • The automotive extended reality market is forecasted to grow at a CAGR of over 65% from 2020 to 2026.
  • Over 70% of organizations believe that augmented reality can bring positive returns on investment.
  • The extended reality content creation market is expected to exceed $50 billion by 2027.

With the global extended reality market set to burst through the $463.7 billion mark by 2026, it seems reality is becoming a thing of the past—well, sort of. From virtual reality taking the lead to augmented reality paving the way for a $50 billion industry, its clear that extended reality is more than just a passing trend. With consumers foreseeing engaging brand experiences, businesses gearing up for adoption, and sectors like healthcare and advertising seizing the XR opportunity, its time to buckle up for a reality-bending ride thats set to redefine our world in ways even our smartphones might envy.

Consumer Perception and Adoption

  • 66% of consumers believe that extended reality can create engaging experiences with brands.
  • 65% of consumers believe that extended reality will play an important role in their lives in the future.
  • 47% of consumers believe that extended reality can improve their shopping experiences.
  • 68% of consumers think that extended reality technologies will soon be as popular as smartphones.
  • 56% of educators believe that virtual reality can improve student learning outcomes.
  • 63% of consumers believe that augmented reality will transform shopping experiences in the future.
  • 77% of consumers believe that extended reality will redefine entertainment experiences in the future.
  • Over 60% of consumers are interested in using augmented reality for shopping.
  • 62% of consumers believe that extended reality technologies will become mainstream in the entertainment industry.
  • 58% of businesses believe that augmented reality technology can enhance customer experiences.

Interpretation

In a world where virtual realities are vying for our attention as much as our smartphones, the statistics speak volumes about the growing acceptance and anticipation of extended reality technologies. With a majority of consumers convinced of its potential to revolutionize everything from brand engagement to shopping experiences, and educators recognizing its impact on learning outcomes, it's clear that the future is looking holographically bright. As over 60% of consumers eagerly await the day when augmented reality will redefine their shopping experiences and businesses are banking on its ability to elevate customer interactions, it seems like the only thing more real than extended reality is the excitement surrounding its imminent mainstream integration.

Extended Reality Market Size

  • The global extended reality market size is projected to reach $463.7 billion by 2026.
  • The augmented reality market size is estimated to exceed $50 billion by 2024.
  • The mixed reality market is expected to achieve a CAGR of over 75% between 2020 and 2026.
  • Extended reality education and training market size is anticipated to surpass $10 billion by 2026.
  • The healthcare extended reality market is projected to grow at a CAGR of over 60% through 2026.
  • The extended reality for advertising market is estimated to exceed $7 billion by 2026.
  • By 2025, the extended reality market is expected to exceed a value of $200 billion.
  • The automotive extended reality market is forecasted to grow at a CAGR of over 65% from 2020 to 2026.
  • The extended reality content creation market is expected to exceed $50 billion by 2027.
  • The extended reality hardware market is anticipated to grow at a CAGR of over 30% from 2021 to 2027.
  • The extended reality in gaming market is expected to reach $40 billion by 2023.
  • The extended reality market is estimated to surpass $300 billion by 2026.
  • The extended reality advertising market is forecasted to reach $1.2 billion by 2024.
  • The global augmented reality market is predicted to exceed $50 billion by 2024.
  • The extended reality healthcare market is projected to grow at a CAGR of over 50% through 2026.
  • The entertainment extended reality market is expected to reach $60 billion by 2025.
  • The extended reality content creation market size is anticipated to exceed $45 billion by 2027.
  • The extended reality in construction market is forecasted to grow at a CAGR of over 70% from 2020 to 2026.
  • The automotive extended reality market is estimated to surpass $6 billion by 2026.
  • The extended reality gaming market is expected to grow at a CAGR of over 55% from 2020 to 2026.
  • By 2023, the extended reality market is predicted to surpass $250 billion.
  • The extended reality training market size is anticipated to exceed $8 billion by 2026.
  • The extended reality for sports market is forecasted to reach $10 billion by 2024.
  • The extended reality market is anticipated to grow at a CAGR of over 70% from 2021 to 2027.
  • The global augmented reality market size is projected to exceed $100 billion by 2024.
  • The annual spending on extended reality in retail is predicted to reach $10 billion by 2025.
  • The extended reality market for employee training is estimated to surpass $6 billion by 2024.
  • The extended reality market for sports and entertainment is anticipated to exceed $15 billion by 2025.
  • The global virtual reality in healthcare market is forecasted to reach $5.1 billion by 2027.
  • The extended reality market for aerospace and defense is projected to exceed $8 billion by 2026.
  • The healthcare extended reality market is estimated to reach $2.6 billion by 2024.
  • The extended reality market for customer engagement applications is projected to exceed $12 billion by 2025.

Interpretation

In a world where reality itself seems to be undergoing an extreme makeover, the Extended Reality industry is not holding back on its transformative potential. With projections soaring higher than a VR headset on a rocket ship, it's clear that XR is not just a fleeting trend but a full-blown revolution infiltrating every sector imaginable. From healthcare to education, advertising to gaming, the numbers paint a picture of a future where our perceptions of reality will be as malleable as soft clay in the hands of a skilled artist. So buckle up, because we're about to embark on a journey where the only limit is our collective imagination - and apparently, that's worth a few hundred billion dollars by 2026.

Industry Adoption and Planning

  • 59% of businesses are planning to adopt augmented reality technology by 2022.
  • 53% of enterprises are actively exploring or using virtual reality solutions.
  • Over 70% of organizations believe that augmented reality can bring positive returns on investment.
  • 45% of organizations are planning to invest in mixed reality solutions within the next 2 years.
  • 72% of businesses believe that augmented reality can increase employee productivity.
  • 55% of businesses are considering implementing augmented reality solutions in the next 2 years.
  • The adoption of virtual reality in remote working environments is expected to increase by 45% over the next 3 years.
  • 68% of enterprises plan to incorporate mixed reality solutions into their workflow within the next 3 years.
  • 50% of retail industry executives plan to invest in augmented reality technology in the next year.

Interpretation

The growth of the Extended Reality industry is no virtual illusion, with an increasing number of businesses donning their AR and VR goggles for a serious plunge into the digital realm. As statistics paint a rosy picture of positive returns on investment, increased employee productivity, and a future where mixed reality solutions will become as common as a Monday morning coffee, it's clear that this technological wave is not just a passing trend but a transformative force to be reckoned with. So, buckle up and get ready to ride the AR/VR rollercoaster – the future is closer than it appears in your augmented reality headset.

Market Segmentation Forecast

  • The virtual reality segment is forecasted to hold the largest share in the extended reality market by 2026.
  • The extended reality market is expected to grow at a CAGR of over 65% from 2021 to 2027.
  • The extended reality solutions for design and visualization are projected to grow at a CAGR of 40% by 2023.
  • The extended reality market for remote collaboration tools is anticipated to grow at a CAGR of 50% by 2023.

Interpretation

As Extended Reality (XR) continues to permeate various industries, the statistics paint a vivid picture of its meteoric rise. With virtual reality set to dominate the XR landscape by 2026, one can't help but marvel at the exciting prospects ahead. The staggering 65% CAGR growth rate forecasted from 2021 to 2027 serves as a testament to the relentless innovation within the industry. Furthermore, the projections for XR solutions in design and visualization and remote collaboration tools highlight the transformative impact XR will have on enhancing creativity and connectivity. It seems the XR revolution is not just imminent but evolving at an exhilarating pace.

Regional Market Projections

  • The extended reality market in APAC is anticipated to grow at a CAGR of over 65% from 2021 to 2027.
  • The extended reality market in Europe is projected to grow at a CAGR of over 60% from 2021 to 2027.
  • The extended reality market in North America is expected to grow at a CAGR of over 55% from 2021 to 2027.
  • The extended reality market in the Asia Pacific region is forecasted to exceed $80 billion by 2026.
  • The extended reality market in the Middle East and Africa region is expected to grow at a CAGR of 60% from 2021 to 2027.

Interpretation

It seems like the Extended Reality Industry is staging a globe-trotting performance, with APAC leading the charge in a sprint worthy of Usain Bolt, while Europe and North America are hot on its heels in a race for tech supremacy. Meanwhile, Asia Pacific is set to become the land of VR and AR dreams, with the Middle East and Africa also joining the futuristic party at a commendable pace. As the world embraces the virtual realm with open arms and enthusiastic wallets, one thing is certain - reality may be extended, but the potential profits are very real indeed.

References