GITNUXREPORT 2025

Explanatory Statistics

Explanatory content enhances understanding, engagement, conversions, and brand perception globally.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

63% of consumers form a positive brand perception after viewing explanatory content

Statistic 2

78% of visitors watch explainer videos to understand products better

Statistic 3

40% of consumers prefer explanatory content over promotional content

Statistic 4

The average user spends 88% more time on websites with explanatory videos

Statistic 5

72% of users prefer watching short explanatory videos over reading long articles

Statistic 6

59% of consumers say they are more likely to buy a product after watching an explanatory video

Statistic 7

73% of brands increased their engagement metrics after integrating explanatory videos

Statistic 8

66% of internet users have watched an explainer video in the last month

Statistic 9

52% of viewers say they share explainer videos with friends and family

Statistic 10

59% of small business websites include explainer videos on their landing pages

Statistic 11

71% of consumers feel more connected to brands that produce explanatory content

Statistic 12

67% of viewers prefer product demonstrations that are explanatory in nature

Statistic 13

60% of online retailers incorporate explainer videos into their product pages

Statistic 14

74% of viewers find explanatory videos more credible than written instructions

Statistic 15

72% of marketers report increased user engagement when using explanatory content

Statistic 16

58% of consumers watch product explainer videos before making a purchase decision

Statistic 17

43% of businesses see an increase in customer retention after creating explanatory content

Statistic 18

73% of consumers prefer video explanations over written FAQs

Statistic 19

66% of internet users watch explainer videos on mobile devices

Statistic 20

55% of digital marketers plan to create more explanatory content in 2024

Statistic 21

82% of small businesses use explanatory videos for marketing

Statistic 22

70% of marketers report increased SEO rankings after implementing explanatory content

Statistic 23

47% of companies plan to increase their investment in explanatory content in the next year

Statistic 24

81% of social media videos are viewed with sound off, so effective explanatory content often relies on visuals and captions

Statistic 25

55% of digital content creators prioritize creating explanatory over promotional content

Statistic 26

58% of marketing professionals view explanatory content as essential for effective storytelling

Statistic 27

65% of people prefer explanatory content when learning new topics

Statistic 28

85% of consumers find explanatory articles helpful in making purchase decisions

Statistic 29

70% of marketers say explanatory content improves brand understanding

Statistic 30

90% of viewers retain information better through explanatory videos than static images

Statistic 31

68% of consumers say explanatory videos help them understand complex products more effectively

Statistic 32

77% of educational content uses explanatory elements to improve comprehension

Statistic 33

69% of online learners prefer interactive explanatory content over traditional tutorials

Statistic 34

80% of consumers recall explanatory videos more readily than text-based content

Statistic 35

63% of users prefer instructional videos that explain how to use a product or service

Statistic 36

78% of users say that explanatory videos help them understand products more efficiently than other types of content

Statistic 37

45% of users prefer quick explanatory videos of less than 2 minutes

Statistic 38

74% of educators use explainer videos to enhance student understanding

Statistic 39

62% of respondents believe that explanatory content makes online learning more effective

Statistic 40

48% of users watch explainer videos to better understand complex technological products

Statistic 41

76% of online educational platforms utilize explainer videos to teach new concepts

Statistic 42

Explainer videos increase conversion rates by up to 20%

Statistic 43

Explainer videos are responsible for 64% of all conversions on landing pages

Statistic 44

45% of video marketers see a measurable ROI within three months of creating explainer videos

Statistic 45

58% of viewers are more likely to purchase after watching a product explanation video

Statistic 46

50% of content marketers say explanatory videos have helped increase their customer conversion rates

Statistic 47

64% of small businesses believe explainer videos help clarify their offerings to new customers

Statistic 48

69% of viewers say explainer videos influenced their purchasing decision

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Key Highlights

65% of people prefer explanatory content when learning new topics
78% of visitors watch explainer videos to understand products better
85% of consumers find explanatory articles helpful in making purchase decisions
70% of marketers say explanatory content improves brand understanding
Explainer videos increase conversion rates by up to 20%
90% of viewers retain information better through explanatory videos than static images
55% of digital marketers plan to create more explanatory content in 2024
40% of consumers prefer explanatory content over promotional content
The average user spends 88% more time on websites with explanatory videos
82% of small businesses use explanatory videos for marketing
72% of users prefer watching short explanatory videos over reading long articles
68% of consumers say explanatory videos help them understand complex products more effectively
77% of educational content uses explanatory elements to improve comprehension

Did you know that over 85% of consumers find explainer content crucial in their purchasing decisions, making it an essential tool for brand understanding and conversion?

Brand Perception and Consumer Trust

63% of consumers form a positive brand perception after viewing explanatory content

Brand Perception and Consumer Trust Interpretation

With over half of consumers developing a favorable view after just a glance, it’s clear that well-crafted explanatory content is the golden ticket to turning curiosity into brand loyalty.

Consumer Preferences and Engagement

78% of visitors watch explainer videos to understand products better
40% of consumers prefer explanatory content over promotional content
The average user spends 88% more time on websites with explanatory videos
72% of users prefer watching short explanatory videos over reading long articles
59% of consumers say they are more likely to buy a product after watching an explanatory video
73% of brands increased their engagement metrics after integrating explanatory videos
66% of internet users have watched an explainer video in the last month
52% of viewers say they share explainer videos with friends and family
59% of small business websites include explainer videos on their landing pages
71% of consumers feel more connected to brands that produce explanatory content
67% of viewers prefer product demonstrations that are explanatory in nature
60% of online retailers incorporate explainer videos into their product pages
74% of viewers find explanatory videos more credible than written instructions
72% of marketers report increased user engagement when using explanatory content
58% of consumers watch product explainer videos before making a purchase decision
43% of businesses see an increase in customer retention after creating explanatory content
73% of consumers prefer video explanations over written FAQs
66% of internet users watch explainer videos on mobile devices

Consumer Preferences and Engagement Interpretation

In a digital landscape where 78% of visitors turn to explainer videos to better grasp products and 74% find them more credible than text, it's clear that brands willing to ditch the lengthy FAQs for short, engaging videos not only boost engagement—up 73%—but also forge deeper customer connections and drive purchase decisions; after all, in a world where 66% of users watch explainer videos on mobile and 52% share them with friends, embracing this visual trend isn't just smart—it's essential for staying relevant.

Content Creation and Production Trends

55% of digital marketers plan to create more explanatory content in 2024
82% of small businesses use explanatory videos for marketing
70% of marketers report increased SEO rankings after implementing explanatory content
47% of companies plan to increase their investment in explanatory content in the next year
81% of social media videos are viewed with sound off, so effective explanatory content often relies on visuals and captions
55% of digital content creators prioritize creating explanatory over promotional content
58% of marketing professionals view explanatory content as essential for effective storytelling

Content Creation and Production Trends Interpretation

As digital marketers increasingly embrace explanatory content—knowing it boosts SEO, enhances storytelling, and captivates silent viewers—it's clear that clarity and visuals are becoming the undisputed champions of successful marketing in 2024.

Educational Impact and Learning Preferences

65% of people prefer explanatory content when learning new topics
85% of consumers find explanatory articles helpful in making purchase decisions
70% of marketers say explanatory content improves brand understanding
90% of viewers retain information better through explanatory videos than static images
68% of consumers say explanatory videos help them understand complex products more effectively
77% of educational content uses explanatory elements to improve comprehension
69% of online learners prefer interactive explanatory content over traditional tutorials
80% of consumers recall explanatory videos more readily than text-based content
63% of users prefer instructional videos that explain how to use a product or service
78% of users say that explanatory videos help them understand products more efficiently than other types of content
45% of users prefer quick explanatory videos of less than 2 minutes
74% of educators use explainer videos to enhance student understanding
62% of respondents believe that explanatory content makes online learning more effective
48% of users watch explainer videos to better understand complex technological products
76% of online educational platforms utilize explainer videos to teach new concepts

Educational Impact and Learning Preferences Interpretation

With nearly three-quarters of educators relying on explanatory videos and over 80% of consumers remembering them better, it's clear that in the battle of static versus dynamic, explainers are winning the war for understanding and engagement across learning, marketing, and tech realms.

Marketing Effectiveness and ROI

Explainer videos increase conversion rates by up to 20%
Explainer videos are responsible for 64% of all conversions on landing pages
45% of video marketers see a measurable ROI within three months of creating explainer videos
58% of viewers are more likely to purchase after watching a product explanation video
50% of content marketers say explanatory videos have helped increase their customer conversion rates
64% of small businesses believe explainer videos help clarify their offerings to new customers
69% of viewers say explainer videos influenced their purchasing decision

Marketing Effectiveness and ROI Interpretation

With nearly two-thirds of viewers admitting explainer videos sway their buying choices and a significant number of marketers seeing measurable ROI in just three months, it's clear that investing in these dynamic visual stories isn't just clever—it's essential for turning curious browsers into satisfied customers.