GITNUX MARKETDATA REPORT 2024

Diversity In The Streaming Industry Statistics

Streaming services have made progress in increasing diversity in their content, but the industry still lacks representation of marginalized groups both on-screen and behind the scenes.

Statistic 1

"Minority-led shows made up only 12.9% of all shows on major networks, despite making up 40% of the United States population. -"

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Statistic 2

"18.8% of lead roles in streaming series were filled by minority actors, whereas 69.5% of leads were white. -"

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Statistic 3

"More than 50% of Netflix's American original series in 2019 to 2021 feature ethnic diversity in the main cast. -"

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Statistic 4

"Between 2018 and 2019, 30% of scripted shows on streaming platforms had casts that were majority non-white characters. -"

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Statistic 5

"Over 33% of scripted digital series had leads who were people of color- an increase from 32.5% the year before. -"

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Statistic 6

"In 2020, streaming services hired Black actors for lead roles at a rate nearly twice that of broadcast or cable. -"

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Statistic 7

"In 2021, 16.9% of all series regulars on digital platforms identified as LGBTQ+- a slight decrease from 18.8% in 2020. -"

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Statistic 8

"Amazon Studios increased its percentage of scripted TV shows featuring People Of Color (POC) from 42% to 53% in 2020. -"

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Statistic 9

"Between 2014 and 2019, 18% of all directors across streaming platforms were women. -"

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Statistic 10

"In 2019, streaming networks displayed the most racial and gender diversity in television, with 30.9% of series regulars on streaming shows being from diverse backgrounds. -"

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Statistic 11

"In 2019, about 30% of the diversity of show cast members were diverse in digital series. -"

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Statistic 12

"In 2020, 52% of Netflix's original US productions were led or co-led by women. -"

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Statistic 13

"On Hulu in 2020, 39% of films lacked a Black or African American character in any speaking or named role. -"

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Statistic 14

"Netflix increased their spending on diverse content by 100% from 2019 to 2020. -"

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Statistic 15

"In 2019, only 21% of the top 100-grossing films on streaming platforms had female directors. -"

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Statistic 16

"Of LGBTQ+ characters represented across all streaming platforms, there were more than twice as many gay men as there were lesbians portrayed in 2020. -"

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Statistic 17

"In 2020, 47.8% of all speaking characters on streaming services were female- the highest percentage of any format. -"

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Statistic 18

"In 2020, Amazon Studios had the highest percentage of POC showrunners at 63%. -"

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Statistic 19

"35% of the top streamed shows on Netflix in 2020 had racially diverse casts. -"

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Statistic 20

"Nearly 40% of households subscribed to a streaming service in 2020 were ethnic minority households. -"

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