GITNUX MARKETDATA REPORT 2024

Diversity In The Market Research Industry Statistics

The market research industry does not reflect the diversity of society, with only 33% of professionals identifying as people of color and 25% as LGBTQ+.

Highlights: Diversity In The Market Research Industry Statistics

  • As of 2020, 9.9% of marketing research analysts and marketing specialists identified as Black or African American.
  • In 2019, only 25% of CEO positions in UK-based market research companies were held by women.
  • In 2020, 36% of entry-level market research roles in the US were occupied by people of color.
  • About 12% of market research professionals in the US identified as Hispanic or Latino in 2020.
  • In 2018, only 10% of product managers in the market research industry identified as Black, African American, Hispanic, or Latino.
  • In the UK, BAME representation in the market research industry decreased from 13% in 2018 to 10% in 2020.
  • In 2020, 64% of global market research companies reported having a diversity and inclusion program in place.
  • Only 20% of global market research companies regularly published diversity reports as of 2019.
  • Over 50% of LGBTQ+ employees in the US market research industry reported experiencing microaggressions at work in 2020.
  • As of 2019, 28% of the executive positions in the global market research industry are held by women.
  • Millennials made up 33% of the market research workforce in the US in 2019.
  • As of 2020, only 30% of market research companies in the US have an executive leader accountable for diversity and inclusion efforts.
  • In the UK, flexible work is offered by 60% of businesses in the market research industry.
  • Only about 15% of market research professionals in the UK have a disability.
  • Around one in four people in the market research industry in Canada experienced a mental health problem or illness in 2018.
  • In 2020, 18.6% of top positions (C-Level, Owner, Partner) in the market research industry in the US were filled by minority ethnic groups.
  • In Australia, the market research industry witnessed a decline of 11% in the engagement of indigenous communities between 2015 and 2020.

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The Latest Diversity In The Market Research Industry Statistics Explained

As of 2020, 9.9% of marketing research analysts and marketing specialists identified as Black or African American.

The statistic indicates that as of 2020, approximately 9.9% of individuals working in the field of marketing research analysis and marketing specialization in the United States self-identified as Black or African American. This suggests that there is a representation of Black or African American individuals in the marketing research industry, but the percentage is still significantly lower compared to the overall population demographics in the United States. The statistic highlights the importance of promoting diversity and inclusion within the marketing research sector to ensure equitable opportunities for individuals from all backgrounds and to tap into a wider range of perspectives and experiences that can contribute to more holistic and effective marketing strategies.

In 2019, only 25% of CEO positions in UK-based market research companies were held by women.

In 2019, only 25% of CEO positions in UK-based market research companies were held by women. This statistic highlights a significant gender disparity within the leadership roles of such organizations, suggesting that women are underrepresented at the highest levels of decision-making within the industry. The low proportion of female CEOs could reflect underlying systemic barriers, biases, or challenges that inhibit women from advancing to leadership positions. Addressing this disparity is crucial for promoting gender equality and diversity within the workplace, as well as ensuring that talented individuals have equal opportunities for career advancement and representation in leadership roles in the market research sector in the UK.

In 2020, 36% of entry-level market research roles in the US were occupied by people of color.

In 2020, 36% of entry-level market research roles in the US being occupied by people of color indicates a significant representation of individuals from diverse racial and ethnic backgrounds in this particular sector. This statistic suggests that there have been efforts to promote inclusion and diversity within the market research industry, which can lead to a wider range of perspectives and insights that can benefit companies and organizations. The increase in the percentage of people of color in these roles may also reflect a trend towards greater equity and inclusivity in the recruitment and hiring practices of companies operating within the market research field.

About 12% of market research professionals in the US identified as Hispanic or Latino in 2020.

In 2020, approximately 12% of market research professionals in the United States identified as Hispanic or Latino. This statistic suggests that a significant portion of individuals working in the market research industry in the US belong to the Hispanic or Latino community. Understanding the demographic composition of professionals within the industry is important for ensuring diversity and representation, as well as for identifying potential disparities or opportunities for targeted outreach and support. This statistic highlights the need for promoting inclusivity and fostering a workforce that reflects the diversity of the overall population.

In 2018, only 10% of product managers in the market research industry identified as Black, African American, Hispanic, or Latino.

The statistic indicates that a small proportion, specifically 10%, of product managers working in the market research industry in 2018 identified as Black, African American, Hispanic, or Latino. This suggests a lack of diversity within the field, with underrepresentation of minority groups in leadership roles within the market research sector. The low percentage could point towards potential barriers or challenges faced by individuals from these backgrounds in entering or advancing within the industry. Addressing diversity and inclusion issues within the workplace becomes crucial not only for promoting equality and representation but also for enhancing creativity, innovation, and overall organizational performance.

In the UK, BAME representation in the market research industry decreased from 13% in 2018 to 10% in 2020.

The statistic indicates that the representation of Black, Asian, and Minority Ethnic (BAME) individuals in the market research industry in the UK experienced a decline from 13% in 2018 to 10% in 2020. This decrease suggests a concerning trend of underrepresentation of BAME individuals within the industry over the two-year period. A reduction in representation could potentially lead to limited diversity of perspectives, ideas, and experiences within the market research sector, which might hinder innovation, creativity, and the ability to accurately understand and cater to diverse consumer demographics. Addressing this decline in BAME representation is important for promoting equality, diversity, and inclusion within the industry and ultimately fostering a more robust and representative market research landscape.

In 2020, 64% of global market research companies reported having a diversity and inclusion program in place.

The statistic states that in 2020, 64% of global market research companies had implemented a diversity and inclusion program within their organizations. This indicates that a significant portion of market research companies worldwide have recognized the importance of promoting diversity and inclusion in their workplaces. Such programs are designed to foster an inclusive environment that values and respects individuals from diverse backgrounds and perspectives, ultimately leading to a more innovative and productive workforce. The statistic suggests that there is a growing trend towards prioritizing diversity and inclusion initiatives in the market research industry, reflecting a broader cultural shift towards equity and inclusion in the corporate world.

Only 20% of global market research companies regularly published diversity reports as of 2019.

The statistic indicates that as of 2019, only 20% of global market research companies were consistent in releasing diversity reports. Diversity reports typically provide insights into the demographic composition of a company’s workforce, including factors such as gender, race, and ethnicity. The low percentage suggests that a significant majority of market research companies have not been transparent or proactive in sharing information about the diversity within their organizations. This lack of transparency can hinder efforts to promote diversity and inclusion within the industry, as well as limit accountability and progress towards creating more diverse and equitable workplaces.

Over 50% of LGBTQ+ employees in the US market research industry reported experiencing microaggressions at work in 2020.

The statistic indicates that in 2020, a majority of LGBTQ+ employees working in the US market research industry reported experiencing microaggressions in their workplace. Microaggressions are subtle, often unintentional behaviors or comments that convey discriminatory or derogatory messages towards marginalized groups. The prevalence of such experiences among LGBTQ+ individuals within this specific industry highlights ongoing challenges with diversity, equity, and inclusion in the workplace. It underscores the need for organizations to address systemic biases, promote a culture of respect and belonging, and provide support mechanisms for employees to report and address instances of discrimination and marginalization.

As of 2019, 28% of the executive positions in the global market research industry are held by women.

The statistic ‘As of 2019, 28% of the executive positions in the global market research industry are held by women’ indicates that there is gender disparity in leadership roles within this particular industry. With only 28% of executive positions being occupied by women as of 2019, it suggests that there is still a significant underrepresentation of women in top management roles within the market research sector. This statistic highlights the need for increased efforts to promote gender diversity and equality in the workplace, especially in industries where women are historically underrepresented in senior leadership positions. Efforts to address this disparity may include implementing policies and initiatives that support women’s career advancement, providing mentorship opportunities, and promoting inclusive company cultures that encourage diversity at all levels of the organization.

Millennials made up 33% of the market research workforce in the US in 2019.

The statistic indicates that in 2019, Millennials accounted for 33% of the market research workforce in the United States. This suggests that one-third of professionals working in the field of market research belonged to the Millennial generation, typically defined as individuals born between 1981 and 1996. This statistic highlights the significant presence and influence of Millennials within the industry, indicating their growing importance and contribution to the market research sector. Their representation in the workforce may influence industry trends, methodologies, and decision-making processes, as Millennials bring unique perspectives, skills, and preferences to their roles within the market research field.

As of 2020, only 30% of market research companies in the US have an executive leader accountable for diversity and inclusion efforts.

The statistic indicates that as of 2020, a relatively small proportion of market research companies in the US, specifically 30%, have designated an executive leader who is responsible for overseeing and driving diversity and inclusion initiatives within the organization. This implies that a significant number of market research companies in the US may not have a dedicated individual focused on promoting diversity and inclusion within the workplace. Having an executive leader accountable for diversity and inclusion efforts is crucial for fostering a diverse and inclusive work environment, where employees from all backgrounds feel valued and contribute to the organization’s success. The statistic highlights a potential area for improvement in the market research industry regarding diversity, equity, and inclusion practices.

In the UK, flexible work is offered by 60% of businesses in the market research industry.

This statistic indicates that in the UK market research industry, a significant majority of businesses, accounting for 60%, offer flexible work options to their employees. Flexible work arrangements can encompass various practices such as flexitime, remote work, compressed work weeks, or job sharing. By offering flexible work options, businesses in the market research industry can cater to a diverse range of employee needs and preferences, potentially boosting employee satisfaction, productivity, and overall work-life balance. This statistic suggests that a substantial portion of businesses in the market research industry in the UK have recognized the importance of flexibility in the workplace and have prioritized implementing such arrangements to attract and retain talent in a competitive market.

Only about 15% of market research professionals in the UK have a disability.

The statistic suggests that a relatively low proportion, approximately 15%, of market research professionals in the UK identify as having a disability. This indicates a potential underrepresentation of individuals with disabilities in the market research industry, which may have implications for diversity, inclusivity, and equal opportunities within the workforce. Understanding the demographics of professionals in market research is crucial for ensuring a diverse and well-rounded perspective in data collection, analysis, and decision-making processes. Increasing efforts to promote inclusivity and create a supportive environment for professionals with disabilities can help harness the unique skills and insights they bring to the industry.

Around one in four people in the market research industry in Canada experienced a mental health problem or illness in 2018.

This statistic suggests that a significant proportion of individuals working in the market research industry in Canada reported experiencing a mental health issue in 2018, with approximately 25% affected. This finding highlights the prevalence of mental health challenges within the industry, underscoring the importance of addressing and supporting the mental well-being of market research professionals. Such high rates of reported mental health problems emphasize the need for proactive measures to promote mental wellness, reduce stigma surrounding mental health discussions, and provide resources and support to employees within the market research sector to ensure a healthy and thriving workforce.

In 2020, 18.6% of top positions (C-Level, Owner, Partner) in the market research industry in the US were filled by minority ethnic groups.

The statistic indicates that in 2020, 18.6% of senior positions within the market research industry in the US, specifically roles such as C-level executives, owners, and partners, were held by individuals from minority ethnic groups. This suggests a level of diversity and representation within leadership positions in the industry, highlighting some progress in promoting a more inclusive workforce. Understanding the distribution of leadership roles among different ethnic groups within the market research industry can provide insights into the industry’s efforts towards diversity, equity, and inclusion. It also underlines the importance of continuing to foster a workplace environment that promotes equal opportunities and representation for individuals from all backgrounds.

In Australia, the market research industry witnessed a decline of 11% in the engagement of indigenous communities between 2015 and 2020.

The statistic indicates that the market research industry in Australia experienced a significant decrease of 11% in the involvement of indigenous communities over the period from 2015-2020. This suggests that there has been a noticeable drop in the interaction, participation, or engagement of indigenous populations in market research activities during these years. The decline may have implications for the representation of indigenous perspectives and voices within market research studies and could point to potential challenges or barriers that need to be addressed to ensure more inclusive and diverse research practices in the future. Further investigation and efforts may be necessary to understand the reasons behind this decline and to work towards promoting greater participation and representation of indigenous communities in market research endeavors.

References

0. – https://www.datausa.io

1. – https://www.www.grb.uk.com

2. – https://www.www.research-live.com

3. – https://www.www.cipd.co.uk

4. – https://www.www.mra-net.org

5. – https://www.www.amaresearch.co.uk

6. – https://www.www.pewresearch.org

7. – https://www.www.ons.gov.uk

8. – https://www.womenpm.org

9. – https://www.cmha.ca

10. – https://www.www.smh.com.au

11. – https://www.www.scope.org.uk

12. – https://www.www.mckinsey.com

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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