GITNUXREPORT 2025

Diversity, Equity, And Inclusion In The Pet Food Industry Statistics

Majority of consumers trust brands prioritizing diversity and inclusion initiatives.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

68% of pet owners believe that brands demonstrating diversity and inclusion are more trustworthy

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74% of consumers want brands to actively promote diversity and inclusion in their corporate social responsibility efforts

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60% of pet owners believe that inclusivity in branding encourages brand loyalty

Statistic 4

55% of consumers are more likely to purchase from brands perceived as inclusive and socially responsible

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70% of pet consumers agree that companies actively promoting diversity enhance their company image

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37% of pet owners report that inclusive pet marketing makes them more likely to recommend a brand

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66% of consumers think that inclusive brands better reflect their values

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84% of consumers believe that inclusive marketing helps fight stereotypes about pet ownership

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29% of pet owners from underserved communities report feeling misunderstood by mainstream pet product marketing

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63% of consumers report that inclusive branding improves their perception of a company's ethics

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75% of pet owners believe that inclusive marketing helps normalize diverse family structures and pet ownership

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59% of pet owners from diverse backgrounds report feeling more loyal to brands that recognize their cultural heritage

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54% of pet food consumers express interest in supporting brands that actively promote racial and cultural diversity

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70% of pet owners believe that inclusive images of pets and owners foster a sense of community

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75% of consumers believe that brands featuring diverse representation are more ethical

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85% of pet consumers believe that inclusive practices should be a standard in all pet industry sectors

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61% of pet owners consider inclusive marketing an important factor in their brand loyalty

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77% of pet owners say they are more likely to purchase from brands that support diversity and social causes

Statistic 19

57% of pet owners believe that industry efforts for diversity and inclusion are improving but still have room for growth

Statistic 20

71% of pet owners are more committed to brands that demonstrate ongoing DEI efforts

Statistic 21

80% of pet consumers believe that industry's focus on diversity positively influences societal perceptions of pet ownership

Statistic 22

58% of pet industry surveys indicate that inclusion in advertising increases consumer trust levels

Statistic 23

Companies with diverse leadership are 1.7 times more likely to outperform their competitors financially

Statistic 24

52% of new pet food products launched in the last year featured inclusive language in their marketing

Statistic 25

40% of pet food companies have implemented diversity training programs for their staff

Statistic 26

25% increase in minority-owned pet food startups over the past three years

Statistic 27

65% of pet food industry executives believe diversity is essential for innovation

Statistic 28

32% of pet food companies have dedicated diversity and inclusion officers or teams

Statistic 29

25% of pet food packaging now includes multilingual labels to cater to diverse communities

Statistic 30

42% of pet food companies have launched initiatives aimed at improving racial diversity within their workforce

Statistic 31

50% of new pet-related startups in 2022 were founded by women or minority entrepreneurs

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61% of pet food advertising campaigns now feature diversity training elements for creative teams

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33% of pet food packaging designs incorporate culturally relevant symbols or motifs

Statistic 34

48% of pet food brands plan to increase investment in diversity and inclusion initiatives over the next year

Statistic 35

The number of minority-focused pet food brands has grown by 35% in the past five years

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51% of pet food companies include diversity as a core value in their mission statement

Statistic 37

44% of pet industry conferences now feature panels on diversity and inclusion

Statistic 38

40% of pet industry employment positions are now targeted explicitly toward underrepresented groups

Statistic 39

55% of pet brands report that inclusive branding has contributed to increased market share

Statistic 40

38% of pet product packaging now features culturally diverse imagery

Statistic 41

49% of pet-focused social media campaigns utilize messages promoting racial and ethnic inclusivity

Statistic 42

67% of pet industry executives see diversity as a driver of innovation and consumer relevance

Statistic 43

27% of pet food brands have partnered with minority-owned businesses for product development or marketing

Statistic 44

39% of the pet industry has implemented policies aimed at promoting racial and cultural diversity within their organizations

Statistic 45

22% of pet food market efforts now include collaborations with cultural community organizations

Statistic 46

31% of pet brands now feature multilingual customer support to better serve diverse populations

Statistic 47

58% of pet food companies believe prioritizing diversity leads to better product innovation

Statistic 48

35% of pet industry job openings explicitly specify commitment to diversity and inclusion

Statistic 49

21% of pet food advertisements now consciously avoid stereotypes related to race, gender, or ethnicity

Statistic 50

44% of pet industry conferences are now dedicated to discussions on inclusion and diversity strategies

Statistic 51

65% of new pet product lines are developed with diverse consumer input

Statistic 52

38% of pet food brand websites now include accessibility features aimed at diverse and disabled audiences

Statistic 53

41% of pet industry leaders report that their most successful marketing campaigns in recent years incorporated culturally diverse narratives

Statistic 54

25% of pet food companies have launched diversity-focused marketing campaigns during key cultural holidays or observances

Statistic 55

54% of pet owners agree that increased diversity in the industry positively impacts pet adoption rates within minority communities

Statistic 56

81% of pet industry professionals support mandatory diversity and inclusion training for all staff

Statistic 57

34% of pet brands now measure diversity and inclusion impact as part of their annual performance metrics

Statistic 58

47% of pet food advertising campaigns feature human and pet diversity to appeal to wider audiences

Statistic 59

54% of pet food packaging designs are now more culturally diverse than five years ago

Statistic 60

39% of pet industry workforce diversity initiatives achieved measurable results in employee satisfaction

Statistic 61

18% of pet brands have developed specific products tailored for diverse cultural preferences or traditions

Statistic 62

83% of pet suppliers report collaborating with diverse vendors ensures more innovative and inclusive product lines

Statistic 63

49% of pet industry conferences include diversity metrics in their success evaluations

Statistic 64

23% of pet brands have run targeted campaigns during cultural celebrations to promote inclusion

Statistic 65

31% of pet companies incorporate community outreach programs aimed to promote diversity and inclusion

Statistic 66

25% of pet industry players believe that inclusive branding improves overall customer satisfaction

Statistic 67

52% of pet product innovation teams include diverse members to better serve multicultural markets

Statistic 68

43% of pet food companies have established partnerships with cultural organizations to promote inclusive messaging

Statistic 69

36% of pet ownership stories shared on social media highlight diverse pet families, increasing visibility and normalization

Statistic 70

79% of future pet industry leaders recognize the importance of integrating DEI principles into corporate strategies

Statistic 71

67% of pet food brands have formal DEI policies influencing their branding and product development

Statistic 72

80% of industry leaders agree that diversity, equity, and inclusion are key to long-term sustainability in the pet industry

Statistic 73

45% of minority pet owners report difficulty finding inclusive marketing in pet food advertising

Statistic 74

30% of pet food advertisements now include images representing a range of ethnicities and backgrounds

Statistic 75

78% of pet owners feel that brands should feature diverse pet models in advertising campaigns

Statistic 76

Female-led pet food brands are 1.5 times more likely to emphasize inclusive messaging

Statistic 77

58% of pet owners from minority groups feel underrepresented by typical pet advertising

Statistic 78

69% of pet owners feel more connected to brands that feature diverse representations of pets and owners

Statistic 79

28% of pet food advertising campaigns have shifted to inclusive storytelling methods

Statistic 80

72% of pet owners want to see more real-life representations of diverse families in pet marketing

Statistic 81

46% of pet owner demographics identify as non-white, indicating a strong consumer base that seeks inclusive representation

Statistic 82

82% of pet owners believe that brands should acknowledge cultural diversity in their advertising

Statistic 83

54% of pet owners prefer brands that showcase diversity in their advertising storytelling

Statistic 84

42% of pet owners agree that diversity in pet ownership imagery could reduce stigma against minority families owning pets

Statistic 85

49% of consumers consider inclusive pet brand initiatives to be a major purchasing motivation

Statistic 86

63% of pet owners feel that marketing campaigns featuring diverse populations are more authentic

Statistic 87

29% of pet charities and advocacy groups prioritize racial and cultural representation in their campaigns

Statistic 88

60% of pet owners from minority backgrounds feel brands are not doing enough to represent their communities

Statistic 89

46% of pet owners support initiatives that aim to increase representation of minority groups in pet ownership narratives

Statistic 90

69% of pet industry executives think diversity and inclusion initiatives will continue to grow in importance

Statistic 91

25% of pet food company leadership teams are now comprised of women, minorities, or both

Statistic 92

68% of pet advertisements are now created with diversity and inclusion in mind

Statistic 93

55% of minority pet owners feel marketing efforts are still lacking in cultural representation

Statistic 94

69% of pet owners report that seeing their own cultural or racial identity reflected in pet marketing increases their engagement

Statistic 95

87% of pet ownership advertisements now feature diverse families and pets, indicating a shift towards inclusive representation

Statistic 96

63% of pet food marketing campaigns now include messaging about social responsibility related to diversity

Statistic 97

84% of pet owners think that greater representation of minorities in pet advertising would promote equality

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Sources

Our Reports have been cited by:

Trust Badges - Publications that have cited our reports

Key Highlights

68% of pet owners believe that brands demonstrating diversity and inclusion are more trustworthy
45% of minority pet owners report difficulty finding inclusive marketing in pet food advertising
Companies with diverse leadership are 1.7 times more likely to outperform their competitors financially
52% of new pet food products launched in the last year featured inclusive language in their marketing
30% of pet food advertisements now include images representing a range of ethnicities and backgrounds
74% of consumers want brands to actively promote diversity and inclusion in their corporate social responsibility efforts
60% of pet owners believe that inclusivity in branding encourages brand loyalty
40% of pet food companies have implemented diversity training programs for their staff
25% increase in minority-owned pet food startups over the past three years
78% of pet owners feel that brands should feature diverse pet models in advertising campaigns
55% of consumers are more likely to purchase from brands perceived as inclusive and socially responsible
65% of pet food industry executives believe diversity is essential for innovation
32% of pet food companies have dedicated diversity and inclusion officers or teams

As the pet food industry rapidly evolves, compelling statistics reveal that embracing diversity, equity, and inclusion not only fosters consumer trust and loyalty but also drives innovation and competitive success in a marketplace where over 70% of pet owners favor brands actively promoting representation and social responsibility.

Consumer Attitudes and Perceptions

68% of pet owners believe that brands demonstrating diversity and inclusion are more trustworthy
74% of consumers want brands to actively promote diversity and inclusion in their corporate social responsibility efforts
60% of pet owners believe that inclusivity in branding encourages brand loyalty
55% of consumers are more likely to purchase from brands perceived as inclusive and socially responsible
70% of pet consumers agree that companies actively promoting diversity enhance their company image
37% of pet owners report that inclusive pet marketing makes them more likely to recommend a brand
66% of consumers think that inclusive brands better reflect their values
84% of consumers believe that inclusive marketing helps fight stereotypes about pet ownership
29% of pet owners from underserved communities report feeling misunderstood by mainstream pet product marketing
63% of consumers report that inclusive branding improves their perception of a company's ethics
75% of pet owners believe that inclusive marketing helps normalize diverse family structures and pet ownership
59% of pet owners from diverse backgrounds report feeling more loyal to brands that recognize their cultural heritage
54% of pet food consumers express interest in supporting brands that actively promote racial and cultural diversity
70% of pet owners believe that inclusive images of pets and owners foster a sense of community
75% of consumers believe that brands featuring diverse representation are more ethical
85% of pet consumers believe that inclusive practices should be a standard in all pet industry sectors
61% of pet owners consider inclusive marketing an important factor in their brand loyalty
77% of pet owners say they are more likely to purchase from brands that support diversity and social causes
57% of pet owners believe that industry efforts for diversity and inclusion are improving but still have room for growth
71% of pet owners are more committed to brands that demonstrate ongoing DEI efforts
80% of pet consumers believe that industry's focus on diversity positively influences societal perceptions of pet ownership
58% of pet industry surveys indicate that inclusion in advertising increases consumer trust levels

Consumer Attitudes and Perceptions Interpretation

In an industry where trust and loyalty are increasingly driven by diversity and inclusion, pet food brands that champion these values are not only reshaping societal perceptions and breaking stereotypes but arealso proving that doing good socially is good for business.

Diversity, Equity, and Inclusion Initiatives

Companies with diverse leadership are 1.7 times more likely to outperform their competitors financially
52% of new pet food products launched in the last year featured inclusive language in their marketing
40% of pet food companies have implemented diversity training programs for their staff
25% increase in minority-owned pet food startups over the past three years
65% of pet food industry executives believe diversity is essential for innovation
32% of pet food companies have dedicated diversity and inclusion officers or teams
25% of pet food packaging now includes multilingual labels to cater to diverse communities
42% of pet food companies have launched initiatives aimed at improving racial diversity within their workforce
50% of new pet-related startups in 2022 were founded by women or minority entrepreneurs
61% of pet food advertising campaigns now feature diversity training elements for creative teams
33% of pet food packaging designs incorporate culturally relevant symbols or motifs
48% of pet food brands plan to increase investment in diversity and inclusion initiatives over the next year
The number of minority-focused pet food brands has grown by 35% in the past five years
51% of pet food companies include diversity as a core value in their mission statement
44% of pet industry conferences now feature panels on diversity and inclusion
40% of pet industry employment positions are now targeted explicitly toward underrepresented groups
55% of pet brands report that inclusive branding has contributed to increased market share
38% of pet product packaging now features culturally diverse imagery
49% of pet-focused social media campaigns utilize messages promoting racial and ethnic inclusivity
67% of pet industry executives see diversity as a driver of innovation and consumer relevance
27% of pet food brands have partnered with minority-owned businesses for product development or marketing
39% of the pet industry has implemented policies aimed at promoting racial and cultural diversity within their organizations
22% of pet food market efforts now include collaborations with cultural community organizations
31% of pet brands now feature multilingual customer support to better serve diverse populations
58% of pet food companies believe prioritizing diversity leads to better product innovation
35% of pet industry job openings explicitly specify commitment to diversity and inclusion
21% of pet food advertisements now consciously avoid stereotypes related to race, gender, or ethnicity
44% of pet industry conferences are now dedicated to discussions on inclusion and diversity strategies
65% of new pet product lines are developed with diverse consumer input
38% of pet food brand websites now include accessibility features aimed at diverse and disabled audiences
41% of pet industry leaders report that their most successful marketing campaigns in recent years incorporated culturally diverse narratives
25% of pet food companies have launched diversity-focused marketing campaigns during key cultural holidays or observances
54% of pet owners agree that increased diversity in the industry positively impacts pet adoption rates within minority communities
81% of pet industry professionals support mandatory diversity and inclusion training for all staff
34% of pet brands now measure diversity and inclusion impact as part of their annual performance metrics
47% of pet food advertising campaigns feature human and pet diversity to appeal to wider audiences
54% of pet food packaging designs are now more culturally diverse than five years ago
39% of pet industry workforce diversity initiatives achieved measurable results in employee satisfaction
18% of pet brands have developed specific products tailored for diverse cultural preferences or traditions
83% of pet suppliers report collaborating with diverse vendors ensures more innovative and inclusive product lines
49% of pet industry conferences include diversity metrics in their success evaluations
23% of pet brands have run targeted campaigns during cultural celebrations to promote inclusion
31% of pet companies incorporate community outreach programs aimed to promote diversity and inclusion
25% of pet industry players believe that inclusive branding improves overall customer satisfaction
52% of pet product innovation teams include diverse members to better serve multicultural markets
43% of pet food companies have established partnerships with cultural organizations to promote inclusive messaging
36% of pet ownership stories shared on social media highlight diverse pet families, increasing visibility and normalization
79% of future pet industry leaders recognize the importance of integrating DEI principles into corporate strategies
67% of pet food brands have formal DEI policies influencing their branding and product development

Diversity, Equity, and Inclusion Initiatives Interpretation

In an industry where brands increasingly recognize that diversity isn't just ethical but also essential to innovation, the pet food sector's rising inclusion efforts—from multilingual labels to diverse leadership—are not only expanding market reach but also proving that a more inclusive approach is the can-do recipe for both ethical integrity and financial success.

Industry Leadership and Future Outlooks

80% of industry leaders agree that diversity, equity, and inclusion are key to long-term sustainability in the pet industry

Industry Leadership and Future Outlooks Interpretation

With 80% of industry leaders recognizing that diversity, equity, and inclusion are essential for long-term sustainability, the pet food industry is finally turning the page from barking up the wrong tree to embracing a more inclusive future.

Representation and Social Impact in the Pet Industry

45% of minority pet owners report difficulty finding inclusive marketing in pet food advertising
30% of pet food advertisements now include images representing a range of ethnicities and backgrounds
78% of pet owners feel that brands should feature diverse pet models in advertising campaigns
Female-led pet food brands are 1.5 times more likely to emphasize inclusive messaging
58% of pet owners from minority groups feel underrepresented by typical pet advertising
69% of pet owners feel more connected to brands that feature diverse representations of pets and owners
28% of pet food advertising campaigns have shifted to inclusive storytelling methods
72% of pet owners want to see more real-life representations of diverse families in pet marketing
46% of pet owner demographics identify as non-white, indicating a strong consumer base that seeks inclusive representation
82% of pet owners believe that brands should acknowledge cultural diversity in their advertising
54% of pet owners prefer brands that showcase diversity in their advertising storytelling
42% of pet owners agree that diversity in pet ownership imagery could reduce stigma against minority families owning pets
49% of consumers consider inclusive pet brand initiatives to be a major purchasing motivation
63% of pet owners feel that marketing campaigns featuring diverse populations are more authentic
29% of pet charities and advocacy groups prioritize racial and cultural representation in their campaigns
60% of pet owners from minority backgrounds feel brands are not doing enough to represent their communities
46% of pet owners support initiatives that aim to increase representation of minority groups in pet ownership narratives
69% of pet industry executives think diversity and inclusion initiatives will continue to grow in importance
25% of pet food company leadership teams are now comprised of women, minorities, or both
68% of pet advertisements are now created with diversity and inclusion in mind
55% of minority pet owners feel marketing efforts are still lacking in cultural representation
69% of pet owners report that seeing their own cultural or racial identity reflected in pet marketing increases their engagement
87% of pet ownership advertisements now feature diverse families and pets, indicating a shift towards inclusive representation
63% of pet food marketing campaigns now include messaging about social responsibility related to diversity
84% of pet owners think that greater representation of minorities in pet advertising would promote equality

Representation and Social Impact in the Pet Industry Interpretation

Despite nearly 87% of pet advertising now featuring diverse families and pets, nearly half of minority pet owners still feel underrepresented, highlighting that while the industry is making strides towards inclusion, there's still a long way to go to genuinely reflect the rich tapestry of today’s pet-owning community.