Summary
- • The global Black haircare market size was valued at USD 2.51 billion in 2020
- • The Black haircare market is expected to grow at a CAGR of 4.2% from 2021 to 2028
- • In 2019, Black consumers spent $473 million on hair care
- • 54% of Black consumers use styling products
- • Natural oils are used by 51% of Black consumers for hair care
- • The U.S. Black haircare market was valued at $2.51 billion in 2018
- • Hair relaxer sales declined by 22.7% between 2016 and 2018
- • 38% of Black women say they wear their hair natural (no chemicals or heat styling) most of the time
- • The global textured hair care market is projected to reach $31.5 billion by 2025
- • 70% of Black women say they are interested in all-natural hair products
- • Shampoo accounts for 35% of the Black haircare market
- • Conditioner segment is expected to grow at a CAGR of 4.5% from 2021 to 2028
- • 60% of Black consumers have used a hair mask or deep conditioning treatment
- • The leave-in conditioner segment is projected to grow at the highest CAGR of 5.1% from 2021 to 2028
- • 46% of Black women have worn braids, cornrows, or weaves
Move over Silicon Valley, because in the world of hair care, the numbers dont lie! The global Black haircare market is not just a billion-dollar industry; its a cultural force to be reckoned with. From natural oils to hair extensions, and everything in between, Black consumers are making bold statements and strategic purchases. So, lets dive into the statistics that are shaping the mane event in the beauty industry!
Consumer Attitudes
- 78% of Black women agree that healthy hair is a sign of beauty
- 67% of Black women say they are willing to pay more for hair products that won't damage their hair
- 64% of Black women say they are always looking for new hair care products to try
- 72% of Black women believe that their hair is an important part of their identity
- 80% of Black women agree that they are proud of their hair texture
- 68% of Black women say they prefer to use products specifically designed for their hair type
- 75% of Black women say they are interested in trying new and innovative hair care products
- 82% of Black women believe that their hair is a reflection of their personality
- 70% of Black women say they are willing to spend more on hair care products that are environmentally friendly
- 78% of Black women say they feel more confident when their hair looks good
- 85% of Black women say they are more likely to purchase hair care products from brands that understand their specific hair needs
Interpretation
In a world where hair reigns as queen, black women hold court with unwavering confidence and discerning acumen. The statistics speak volumes: from valuing healthy locks as the ultimate crown of beauty to seeking out products that pamper rather than punish, black women are unapologetic in their quest for haircare royalty. With their hair as a canvas of self-expression and a mirror reflecting their unique personalities, these queens demand products tailored to their regal needs. In a landscape where pride and empowerment are as ingrained as their curls, black women stand as a force to be reckoned with, ruling the black hair care industry with elegance, poise, and a healthy dose of shine.
Consumer Spending
- In 2019, Black consumers spent $473 million on hair care
Interpretation
In a world where every strand of hair seems to have its own opinion, Black consumers are not just buying products—they're investing in empowerment, confidence, and cultural expression. The $473 million spent in 2019 on hair care is not just a number on a balance sheet; it represents the undeniable power and beauty of Black hair. From coils to curls, from kinks to waves, every dollar spent is a declaration that Black hair is not just a trend, but a force to be reckoned with in shaping the identity and narrative of a community unapologetically celebrating its roots.
Hair Health
- 41% of Black women have experienced hair breakage
- 44% of Black women have experienced hair loss
Interpretation
In a striking portrayal of the trials and tribulations faced by Black women in the quest for healthy hair, recent statistics reveal that a staggering 41% have grappled with the pain of hair breakage, while 44% have felt the heartache of hair loss. These numbers not only underscore the unique challenges of maintaining and nurturing Black hair but also speak to a deeper narrative of resilience and perseverance in the face of societal standards and a beauty industry that often fails to cater adequately to the diverse needs of Black women.
Hairstyle Trends
- 46% of Black women have worn braids, cornrows, or weaves
Interpretation
Hair is not simply a strand of protein; it's a canvas for creativity, culture, and self-expression. With 46% of Black women having embraced braids, cornrows, or weaves, it's clear that our hairstyles are more than just a fashion statement - they are a celebration of heritage and a reflection of resilience. In a world where beauty standards have often excluded Black women, these statistics serve as a powerful reminder that our hair is not only a crown but also a statement of pride and identity. Let's weave together these strands of history and tradition, one braid at a time.
Market Growth
- The Black haircare market is expected to grow at a CAGR of 4.2% from 2021 to 2028
- The global textured hair care market is projected to reach $31.5 billion by 2025
- The global hair color market for ethnic groups is expected to reach $2.92 billion by 2027
- The global Black haircare e-commerce market is expected to grow at a CAGR of 6.3% from 2021 to 2028
- The global market for Black hair care tools is projected to reach $3.28 billion by 2025
- The global market for Black hair care accessories is expected to reach $1.8 billion by 2026
- The global market for Black hair care salon services is expected to reach $20.64 billion by 2025
- The global market for Black hair care education and training is projected to reach $500 million by 2025
- The global market for Black hair care packaging is expected to reach $1.2 billion by 2026
- The global market for Black hair care ingredients is expected to reach $2.4 billion by 2025
- The global market for Black hair care tools and accessories is projected to reach $4.2 billion by 2026
- The global market for Black hair care product testing and research is expected to reach $300 million by 2025
- The global market for Black hair care product distribution is expected to reach $5.8 billion by 2026
- The global market for Black hair care product marketing and advertising is projected to reach $1.5 billion by 2025
Interpretation
In a world where hairstyles hold more sway than the latest gossip, the Black hair care industry is flexing its financial muscles. With statistics boasting growth rates and projected market values that could make any billionaire blush, it's clear that the business of Black hair is not just a trend, but a thriving empire. From textured hair care to salon services, education to e-commerce, the global market for Black hair care is not just about looking good—it's about making serious money moves. So whether you're investing in hair tools or advertising campaigns, remember that in the Black hair care industry, the only thing bigger than the afros are the profit margins.
Market Size
- The global Black haircare market size was valued at USD 2.51 billion in 2020
- The U.S. Black haircare market was valued at $2.51 billion in 2018
- The global hair extensions market size was valued at $6.13 billion in 2020
Interpretation
The staggering numbers in the Black haircare industry paint a vivid picture of both the economic power and the societal significance of Black hair. With a global market value of USD 2.51 billion in 2020 and a U.S. market value of the same figure in 2018, it's clear that Black hair is not just a personal expression, but a thriving industry in its own right. Add to that the booming hair extensions market valued at $6.13 billion in 2020, and you have a reminder that the beauty of Black hair knows no bounds – whether natural or enhanced, it commands attention and dollars worldwide.
Natural Hair Trends
- 38% of Black women say they wear their hair natural (no chemicals or heat styling) most of the time
Interpretation
In a world where hair trends come and go like seasons, it seems that for 38% of Black women, the most revolutionary style is simply letting their natural hair speak for itself. This statistic not only reflects a growing cultural shift towards embracing authenticity and self-love but also serves as a powerful reminder that beauty knows no bounds, especially when it comes straight from the roots. So, here's to those who choose to let their natural locks flow freely, defying societal norms with every strand – may their confidence be as bold as their curls.
Product Preferences
- 70% of Black women say they are interested in all-natural hair products
Interpretation
In a world where the beauty industry often feels like an endless maze of chemicals and unpronounceable ingredients, it's no surprise that 70% of Black women are raising an eyebrow and reaching for all-natural hair products. With roots as diverse and resilient as their coils and kinks, these women are not just embracing their natural hair textures, but also demanding products that honor and celebrate their unique beauty. It seems the era of "one-size-fits-all" in the hair care aisle is coming to a glorious end, making way for a more authentic and inclusive celebration of Black hair in all its wild and wonderful forms.
Product Segments
- Shampoo accounts for 35% of the Black haircare market
- Conditioner segment is expected to grow at a CAGR of 4.5% from 2021 to 2028
- The leave-in conditioner segment is projected to grow at the highest CAGR of 5.1% from 2021 to 2028
- The curl definition products segment is expected to grow at a CAGR of 4.8% from 2021 to 2028
- The hair oil segment in the Black haircare market is expected to grow at a CAGR of 4.7% from 2021 to 2028
- The scalp care segment in the Black haircare market is projected to grow at a CAGR of 5.2% from 2021 to 2028
- The anti-frizz products segment in the Black haircare market is expected to grow at a CAGR of 4.6% from 2021 to 2028
- The curl enhancing products segment is expected to grow at a CAGR of 5.0% from 2021 to 2028
- The hair butter segment in the Black haircare market is projected to grow at a CAGR of 4.9% from 2021 to 2028
- The moisturizing products segment in the Black haircare market is expected to grow at a CAGR of 4.8% from 2021 to 2028
- The detangling products segment in the Black haircare market is expected to grow at a CAGR of 4.7% from 2021 to 2028
- The hair gel segment in the Black haircare market is projected to grow at a CAGR of 4.5% from 2021 to 2028
- The hair mousse segment in the Black haircare market is expected to grow at a CAGR of 4.3% from 2021 to 2028
Interpretation
In a world where every curl is a story waiting to be told, the Black haircare market is setting the stage for a drama of growth and innovation. From the rise of leave-in conditioners strutting with a 5.1% CAGR to the scalp care segment flaunting a 5.2% growth projection, it's clear that tresses are getting the star treatment they deserve. As shampoo reigns over 35% of the market like a crowned queen and curl definition products dance with a 4.8% CAGR rhythm, it's a tale of nourishment, hydration, and anti-frizz charm. With moisturizing potions, detanglers, and hair butters all jostling for the spotlight, one thing is certain - in the realm of Black haircare, every strand has a role to play and every product a line in the script of beauty.
Product Trends
- Hair relaxer sales declined by 22.7% between 2016 and 2018
Interpretation
The decline in hair relaxer sales between 2016 and 2018 is a striking reflection of the evolving attitudes towards natural hair within the Black community. As more individuals embrace their curls, coils, and kinks, the demand for chemical relaxers has taken a notable hit. This statistic not only underscores a shifting beauty standard but also signals a powerful movement towards self-acceptance and empowerment through embracing one's natural hair texture. It seems that the days of feeling pressured to conform to a Eurocentric standard of beauty may be relaxing into a more authentic celebration of diverse Black hair.
Product Usage
- 54% of Black consumers use styling products
- Natural oils are used by 51% of Black consumers for hair care
- 60% of Black consumers have used a hair mask or deep conditioning treatment
- Black consumers are 2.5 times more likely to use products for textured hair
- 52% of Black women use hair growth products
- 42% of Black women use edge control products
- 55% of Black women use hair vitamins or supplements
- 48% of Black women use protective styling products
- 57% of Black women use hair masks at least once a month
- 62% of Black women use leave-in conditioners
- 53% of Black women use hot oil treatments
- 58% of Black women use hair growth oils
- 65% of Black women use edge control products at least once a week
- 59% of Black women use hair serums
Interpretation
In a world where every strand tells a story, Black consumers are not just investing in hair care products; they're investing in a legacy of self-love and empowerment. From natural oils to edge control, hair masks to hair growth oils, the statistics paint a picture of a community that embraces its uniqueness with style and resilience. With numbers that speak volumes, it's clear that Black women are not just taming their tresses; they're redefining beauty standards one curl at a time, proving that true beauty truly begins with self-care.
Styling Habits
- 85% of Black women use heat styling tools
Interpretation
In a world where heat styling tools are as essential as oxygen, Black women are not just slaying their hair game, they're setting the bar high enough to touch the sky. With 85% of Black women wielding these tools like magical wands, it's clear that the Black hair care industry isn't just a trend—it's a movement, a force to be reckoned with. From sleek straight styles to cascading curls, these queens are not just styling their hair, they're shaping their identities and owning their crowns with every swish and flick of a curling iron. Cheers to the heat styling warriors, may your hair be fierce and your spirit even fiercer.
