GITNUX REPORT 2024

Global Beer Consumption Statistics: Key Findings and Trends in 2020

Unveiling Beer Consumption Trends: Whos Drinking What and How Much? A Deep Dive Revealed!

Author: Jannik Lindner

First published: 7/17/2024

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Lager is the most consumed type of beer globally, accounting for 75% of the market

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The average alcohol content of beer globally is 4.5% ABV

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The average alcohol content of craft beer in the U.S. is 5.9% ABV

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In 2020, 31% of beer drinkers in the U.S. opted for light beer

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Belgium has the most diverse beer culture with over 1,500 different beer brands

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In Japan, beer-like beverages (happoshu) account for 30% of the beer market

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The average alcohol content of beer in the EU is 4.8% ABV

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In Germany, there are over 5,000 different beer brands

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Beer consumption in Europe decreased by 9% in 2020 due to the COVID-19 pandemic

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Low-alcohol and non-alcoholic beer sales grew by 25% in 2020

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Online beer sales increased by 80% in the U.S. during the COVID-19 pandemic

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The global beer market share of non-alcoholic beer is expected to reach 8.9% by 2024

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The global canned beer market is expected to grow at a CAGR of 5.5% from 2021 to 2026

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In 2020, online beer sales in the UK grew by 286%

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The global market for gluten-free beer is expected to grow at a CAGR of 14.9% from 2021 to 2026

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The global market for low-alcohol beer is expected to grow at a CAGR of 8.1% from 2021 to 2026

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China is the world's largest beer market, consuming 36.1 billion liters in 2020

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The average American adult consumes 26.2 gallons of beer annually

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The Czech Republic has the highest per capita beer consumption at 188.6 liters per year

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Germany produces the most beer in Europe, with 8.7 billion liters in 2020

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The average European drinks 72 liters of beer per year

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The average Canadian consumes 69 liters of beer annually

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In the UK, 8.5 billion pints of beer were sold in 2019

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Australia's per capita beer consumption is 84 liters per year

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The average South Korean adult consumes 47 liters of beer annually

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In Brazil, beer consumption reached 12.6 billion liters in 2020

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In Russia, beer accounts for 43% of alcohol consumption

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In 2020, the average American consumed 26.2 gallons of beer

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In France, beer consumption increased by 3% in 2020

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In Spain, beer accounts for 54% of all alcoholic drinks consumed

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Craft beer sales accounted for 12.3% of the U.S. beer market by volume in 2020

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India Pale Ale (IPA) is the most popular craft beer style, accounting for 39% of craft beer sales

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Seasonal beers account for 15% of all craft beer sales in the U.S.

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Craft beer production in the U.S. decreased by 9% in 2020

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The craft beer market in China is growing at a CAGR of 36%

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The craft beer market in India is growing at a CAGR of 20%

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The craft beer market in Australia is growing at a CAGR of 5.7%

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Millennials consume 42% of all beer sold in the United States

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In 2020, 65% of legal drinking age adults in the U.S. consumed beer

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In 2020, 65% of craft beer consumers were male

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In 2020, 45% of U.S. craft beer drinkers were aged 21-34

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In 2020, 31% of U.S. craft beer drinkers were women

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Global beer consumption reached 189.05 million kiloliters in 2020

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Beer accounts for 42% of all alcohol consumed globally

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Mexico is the world's largest beer exporter, exporting 3.9 billion liters in 2020

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The United States has the largest number of breweries globally, with over 8,000 as of 2020

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AB InBev is the largest beer company globally, with a market share of 29.8%

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The number of microbreweries in the EU has grown by 1000% since 2010

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The global beer market is dominated by five companies controlling over 50% of sales

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The U.S. beer industry employs over 2.1 million people

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The global beer market is dominated by five companies controlling over 50% of sales

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The global beer market is expected to grow at a CAGR of 3.68% from 2021 to 2026

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The global beer market is expected to grow at a CAGR of 5.5% from 2021 to 2028

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Beer consumption in Africa is expected to grow at a CAGR of 5.2% from 2021 to 2026

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The global beer market is projected to reach 2.42 billion hectoliters by 2024

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The global beer market is expected to reach 2.6 billion hectoliters by 2025

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The global beer market size was valued at USD 623.2 billion in 2020

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The average price of a pint of beer in the UK is £3.94

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The global beer market is expected to reach USD 962.39 billion by 2026

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The average American spends $448.50 on beer annually

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The U.S. beer industry contributes $331 billion to the economy annually

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The average price of a 330ml bottle of domestic beer in New York City is $7

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The average price of a pint of beer in Dublin, Ireland is €5.50

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The global beer market is expected to reach USD 816.9 billion by 2027

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The average price of a pint of beer in Tokyo, Japan is ¥600

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Summary

  • Global beer consumption reached 189.05 million kiloliters in 2020
  • China is the world's largest beer market, consuming 36.1 billion liters in 2020
  • The average American adult consumes 26.2 gallons of beer annually
  • Craft beer sales accounted for 12.3% of the U.S. beer market by volume in 2020
  • The global beer market size was valued at USD 623.2 billion in 2020
  • Lager is the most consumed type of beer globally, accounting for 75% of the market
  • The Czech Republic has the highest per capita beer consumption at 188.6 liters per year
  • The global beer market is expected to grow at a CAGR of 3.68% from 2021 to 2026
  • India Pale Ale (IPA) is the most popular craft beer style, accounting for 39% of craft beer sales
  • Beer consumption in Europe decreased by 9% in 2020 due to the COVID-19 pandemic
  • The United States has the largest number of breweries globally, with over 8,000 as of 2020
  • Low-alcohol and non-alcoholic beer sales grew by 25% in 2020
  • AB InBev is the largest beer company globally, with a market share of 29.8%
  • Online beer sales increased by 80% in the U.S. during the COVID-19 pandemic
  • The average price of a pint of beer in the UK is £3.94

Pour yourself a pint and lets drink in these frothy beer facts! From the Czech Republics impressive per capita consumption to Chinas thirst for the golden nectar, the world of beer is bubbling with statistics that will leave you hoppy. With lager leading the charge and IPA paving its crafty way, dive into a global market filled with brews, bubbles, and plenty of reasons to raise a glass—cheers to the weekend and the fascinating world of beer consumption!

Beer Types

  • Lager is the most consumed type of beer globally, accounting for 75% of the market
  • The average alcohol content of beer globally is 4.5% ABV
  • The average alcohol content of craft beer in the U.S. is 5.9% ABV
  • In 2020, 31% of beer drinkers in the U.S. opted for light beer
  • Belgium has the most diverse beer culture with over 1,500 different beer brands
  • In Japan, beer-like beverages (happoshu) account for 30% of the beer market
  • The average alcohol content of beer in the EU is 4.8% ABV
  • In Germany, there are over 5,000 different beer brands

Interpretation

Amidst the frothy sea of global beer consumption, lager reigns as the undisputed king, raising a pint to claim 75% of the market. Craft beer enthusiasts in the U.S., known for their discerning palate and love for a buzz, opt for a stronger brew at 5.9% ABV, while 31% of Americans play it safe with a light beer. Belgian beer culture stands tall with over 1,500 diverse brews, making us all wonder if they have a beer for every waffle topping. Japan's love affair with happoshu adds a unique twist to the global beer scene, proving that sometimes breaking tradition can lead to a refreshing sip. From the EU's 4.8% ABV brews to Germany's staggering 5,000 beer brands, one thing is clear – no matter where you are, there's always a cold one waiting to be savored. Cheers to the wonderful world of beer, where every pint tells a story.

Consumption Trends

  • Beer consumption in Europe decreased by 9% in 2020 due to the COVID-19 pandemic
  • Low-alcohol and non-alcoholic beer sales grew by 25% in 2020
  • Online beer sales increased by 80% in the U.S. during the COVID-19 pandemic
  • The global beer market share of non-alcoholic beer is expected to reach 8.9% by 2024
  • The global canned beer market is expected to grow at a CAGR of 5.5% from 2021 to 2026
  • In 2020, online beer sales in the UK grew by 286%
  • The global market for gluten-free beer is expected to grow at a CAGR of 14.9% from 2021 to 2026
  • The global market for low-alcohol beer is expected to grow at a CAGR of 8.1% from 2021 to 2026

Interpretation

Despite the rocky road of 2020, it seems that beer drinkers have found creative ways to adapt to the changing times. As traditional beer consumption took a hit in Europe, the rise of low-alcohol and non-alcoholic brews suggests a growing interest in healthier drinking options. The surge in online beer sales in the U.S. and the UK proves that even in the midst of a pandemic, a cold one can still be just a few clicks away. With the global market shifting towards non-traditional beer choices like gluten-free and low-alcohol options, it looks like beer enthusiasts are raising a glass to innovation and variety. Cheers to a future full of diverse beer choices and exciting market trends that are brewing up change!

Country-specific Consumption

  • China is the world's largest beer market, consuming 36.1 billion liters in 2020
  • The average American adult consumes 26.2 gallons of beer annually
  • The Czech Republic has the highest per capita beer consumption at 188.6 liters per year
  • Germany produces the most beer in Europe, with 8.7 billion liters in 2020
  • The average European drinks 72 liters of beer per year
  • The average Canadian consumes 69 liters of beer annually
  • In the UK, 8.5 billion pints of beer were sold in 2019
  • Australia's per capita beer consumption is 84 liters per year
  • The average South Korean adult consumes 47 liters of beer annually
  • In Brazil, beer consumption reached 12.6 billion liters in 2020
  • In Russia, beer accounts for 43% of alcohol consumption
  • In 2020, the average American consumed 26.2 gallons of beer
  • In France, beer consumption increased by 3% in 2020
  • In Spain, beer accounts for 54% of all alcoholic drinks consumed

Interpretation

Beer enthusiasts around the world are keeping the taps flowing, with statistics painting a fascinating global portrait of sudsy indulgence. From China's staggering annual consumption to the Czech Republic's per capita champion status, the world is united in its love for beer. Whether you're clinking glasses in a German beer hall or savoring a pint in a British pub, the numbers speak volumes about our shared appreciation for this beverage of choice. Cheers to the diverse tastes and traditions that make beer a truly international delight!

Craft Beer Trends

  • Craft beer sales accounted for 12.3% of the U.S. beer market by volume in 2020
  • India Pale Ale (IPA) is the most popular craft beer style, accounting for 39% of craft beer sales
  • Seasonal beers account for 15% of all craft beer sales in the U.S.
  • Craft beer production in the U.S. decreased by 9% in 2020
  • The craft beer market in China is growing at a CAGR of 36%
  • The craft beer market in India is growing at a CAGR of 20%
  • The craft beer market in Australia is growing at a CAGR of 5.7%

Interpretation

Craft beer: the bubbly elixir that's brewed to perfection and guzzled with gusto. In the U.S., India Pale Ale reigns supreme, proving that hoppy delights are the apple of beer lovers' eyes. But hold your pint glass tight, for seasonal brews are also gaining traction, bringing a taste of variety to the masses. While craft beer production took a slight dip in 2020, fear not, the froth is still flowing strong in China, India, and Australia, where the market is bubbling up at impressive rates. So, whether you're a hop-head hopping on the IPA bandwagon or a seasonal sipper in search of new flavors, the craft beer world is your oyster - or should we say, your pint glass. Cheers to the brew-tiful future ahead!

Demographic Trends

  • Millennials consume 42% of all beer sold in the United States
  • In 2020, 65% of legal drinking age adults in the U.S. consumed beer
  • In 2020, 65% of craft beer consumers were male
  • In 2020, 45% of U.S. craft beer drinkers were aged 21-34
  • In 2020, 31% of U.S. craft beer drinkers were women

Interpretation

The latest beer consumption statistics reveal that millennials are not just killing industries but also keeping others afloat—consuming a staggering 42% of all beer sold in the U.S. Apparently, the secret to surviving adulthood lies in the frothy embrace of craft beer, particularly for the male contingent who make up 65% of craft beer consumers. But let's not forget the ladies who, despite only comprising 31% of the craft beer drinking population, undoubtedly bring a touch of class to the taproom. So, here's to the brewskis, the brewmasters, and the beer bellies of America—may the suds flow freely and the hangovers be merciful. Cheers!

Global Consumption

  • Global beer consumption reached 189.05 million kiloliters in 2020
  • Beer accounts for 42% of all alcohol consumed globally

Interpretation

The world seems to have found solace in the frothy embrace of beer, with global consumption hitting a staggering 189.05 million kiloliters in 2020. That's enough beer to fill a swimming pool so large, even Michael Phelps might struggle to keep afloat. It's no wonder that beer holds court as the reigning champ of the alcohol world, with a mighty 42% share of the global boozy landscape. So, here's to the humble brew that unites us all, one pint at a time, in a toast to camaraderie, relaxation, and occasional questionable dance moves. Cheers to beer, the beloved liquid that keeps the world spinning, one delicious gulp at a time.

Global Trade

  • Mexico is the world's largest beer exporter, exporting 3.9 billion liters in 2020

Interpretation

It seems that Mexico has mastered the art of turning water into beer, as they proudly claim the title of world's largest beer exporter, sending a staggering 3.9 billion liters of liquid gold across borders in 2020. With a level of efficiency that would make any alchemist envious, Mexico has certainly tapped into a global thirst for their sudsy creations. Perhaps it's time to reconsider our stereotypical image of tequila-loving sombreros, and instead raise a frosty mug to Mexico's impressive beer prowess. Cheers to turning hops and barley into diplomatic currency!

Industry Structure

  • The United States has the largest number of breweries globally, with over 8,000 as of 2020
  • AB InBev is the largest beer company globally, with a market share of 29.8%
  • The number of microbreweries in the EU has grown by 1000% since 2010
  • The global beer market is dominated by five companies controlling over 50% of sales
  • The U.S. beer industry employs over 2.1 million people
  • The global beer market is dominated by five companies controlling over 50% of sales

Interpretation

In a world where beer flows freely and competition froths over, the United States proudly wears the crown of brewery capital, boasting over 8,000 establishments where dreams are brewed into reality. AB InBev stands tall as the behemoth of the industry, commanding nearly a third of the global market share with a frothy grin. Meanwhile, microbreweries in the EU are bubbling up like carbonation on a hot summer day, growing a staggering 1000% since 2010. As the global beer market is poured into the glasses of consumers, it's clear that a few big players have claimed the lion's share, controlling over half the sales—a testament to the fact that when it comes to beer, size does matter. Cheers to the 2.1 million souls employed in the frothy fields of the U.S. beer industry, where every sip tells a story and every drop builds a legacy.

Market Growth

  • The global beer market is expected to grow at a CAGR of 3.68% from 2021 to 2026
  • The global beer market is expected to grow at a CAGR of 5.5% from 2021 to 2028
  • Beer consumption in Africa is expected to grow at a CAGR of 5.2% from 2021 to 2026
  • The global beer market is projected to reach 2.42 billion hectoliters by 2024
  • The global beer market is expected to reach 2.6 billion hectoliters by 2025

Interpretation

Just when you thought the world couldn't possibly guzzle down any more beer, the statistics come in with a foamy surprise. With a growth rate worthy of a seasoned beer drinker's thirst, the global beer market shows no signs of slowing down, predicting a future where hops and barley flow freely. It seems that even Africa is hopping on the beer bandwagon, ready to join the global party with their own frothy contribution. So, raise a glass to the unstoppable rise of beer consumption worldwide, as we toast to a world where there's always room for one more pint. Cheers to the brew-tiful future ahead!

Market Value

  • The global beer market size was valued at USD 623.2 billion in 2020
  • The average price of a pint of beer in the UK is £3.94
  • The global beer market is expected to reach USD 962.39 billion by 2026
  • The average American spends $448.50 on beer annually
  • The U.S. beer industry contributes $331 billion to the economy annually
  • The average price of a 330ml bottle of domestic beer in New York City is $7
  • The average price of a pint of beer in Dublin, Ireland is €5.50
  • The global beer market is expected to reach USD 816.9 billion by 2027
  • The average price of a pint of beer in Tokyo, Japan is ¥600

Interpretation

Despite the fluctuating prices and market projections, one thing remains clear: beer is a universal language that knows no borders. From the bustling streets of New York City to the cozy pubs of Dublin, and all the way to the vibrant nightlife of Tokyo, beer plays an integral role in our social fabric and economy. As we eagerly anticipate the projected growth of the global beer market, let us raise a toast to the camaraderie and joy that this beloved beverage brings, reminding us that there's always something to cheer about, pint in hand. Cheers to the frothy future ahead!

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