GITNUX MARKETDATA REPORT 2024

B2B Business Strategy Statistics [Fresh Research]

Highlights: The Most Important B2B Business Strategy Statistics

  • B2B eCommerce sales are expected to reach $25.65 trillion by 2023.
  • 70% of B2B search queries are made on mobile devices, and it’s predicted that by 2023, it will reach 80%.
  • B2B businesses that invest in digitalization are likely to achieve an annual revenue between 10-15%.
  • 93% of B2B buyers prefer to purchase online when they have decided what to buy.
  • B2B customer experience leaders have a 3x higher revenue growth compared to customer experience laggards.
  • 57% of B2B marketers believe that their customer data is not accurate or comprehensive.
  • Over 30% of B2B marketers admit that their organizations don’t have a documented content marketing strategy.
  • 79% of B2B marketers credit email as the most effective distribution channel.
  • 89% of B2B buyers make use of the internet during the research process.
  • 84% of B2B decision-makers start the buying process with a referral.
  • B2B companies that use personas and map content to their buyer’s journey experience 73% of a higher average conversion rate.
  • 80% of B2B sales interactions will occur digitally via different channels by 2025.
  • 95% of B2B marketers view social media as their primary content marketing tactic.
  • By 2025, 85% of B2B buyers will prefer a 100% digital, self-service experience.
  • 72% of B2B buyers want an omni-channel customer service experience.
  • 88% of B2B marketers agree that marketing must communicate the brand’s purpose.
  • B2B organizations with tightly aligned sales and marketing teams achieved a 24% faster 3-year revenue growth.
  • 72% of B2B marketers measure their content marketing success based on web traffic.
  • 80% of B2B buyers use social media platforms as a means of sourcing information about potential vendors.

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The B2B business landscape is constantly evolving, and it’s important to stay up-to-date on the latest trends and statistics. In this blog post, we’ll be exploring 20 key B2B business strategy statistics that will help you understand how your organization can best position itself for success in today’s market. From eCommerce sales projections to customer experience insights, these stats provide valuable insight into what strategies are working (and which ones aren’t) when it comes to driving growth in a competitive environment. Read on for more information about each statistic.

The Most Important Statistics
B2B eCommerce sales are expected to reach $25.65 trillion by 2023.

This statistic is a powerful indicator of the potential of B2B eCommerce, and serves as a reminder of the immense opportunities that exist for businesses to capitalize on this growing market. With such a large projected growth in sales, businesses should be aware of the potential to increase their profits and expand their customer base by investing in B2B eCommerce strategies. This statistic is a valuable insight into the future of B2B eCommerce, and should be taken into consideration when developing a business strategy.

70% of B2B search queries are made on mobile devices, and it’s predicted that by 2023, it will reach 80%.

This statistic is a clear indication that B2B businesses need to prioritize mobile optimization in their strategies. With the predicted increase in mobile search queries, it is essential for B2B businesses to ensure their websites are optimized for mobile devices in order to remain competitive and maximize their reach.

B2B Business Strategy Statistics Overview

B2B businesses that invest in digitalization are likely to achieve an annual revenue between 10-15%.

This statistic is a powerful indicator of the potential success that B2B businesses can achieve by investing in digitalization. It demonstrates that businesses that make the effort to modernize their operations can expect to see a significant return on their investment, with an annual revenue increase of up to 15%. This is an invaluable insight for any B2B business looking to maximize their profits and stay competitive in the market.

93% of B2B buyers prefer to purchase online when they have decided what to buy.

This statistic is a powerful indicator of the importance of online purchasing for B2B buyers. It highlights the need for businesses to have an effective online presence in order to capture the majority of their target market. Furthermore, it emphasizes the importance of having a well-designed website and a streamlined purchasing process in order to maximize customer satisfaction and loyalty.

B2B customer experience leaders have a 3x higher revenue growth compared to customer experience laggards.

This statistic is a powerful indicator of the importance of customer experience in the success of B2B businesses. It shows that those who prioritize customer experience are rewarded with significantly higher revenue growth than those who do not. This is an invaluable insight for any B2B business looking to maximize their profits and should be taken into consideration when developing a business strategy.

57% of B2B marketers believe that their customer data is not accurate or comprehensive.

This statistic is a telling indication of the state of B2B marketing, as it suggests that a majority of marketers are not confident in the accuracy and completeness of their customer data. This lack of trust in the data can lead to a lack of trust in the decisions made based on that data, and can ultimately lead to a lack of success in B2B business strategies. As such, this statistic is an important reminder of the need for marketers to ensure that their customer data is accurate and comprehensive in order to make informed decisions and achieve success.

Over 30% of B2B marketers admit that their organizations don’t have a documented content marketing strategy.

This statistic is a telling indication of the lack of preparedness among B2B marketers when it comes to content marketing. Without a documented strategy, B2B marketers are likely to be missing out on opportunities to maximize their content marketing efforts and reach their desired goals. This statistic serves as a reminder to B2B marketers to take the time to create a comprehensive content marketing strategy that will help them achieve their desired outcomes.

79% of B2B marketers credit email as the most effective distribution channel.

This statistic is a powerful indicator of the effectiveness of email as a distribution channel for B2B marketers. It shows that the majority of B2B marketers have found email to be the most successful way to reach their target audience. This is an important statistic to consider when developing a B2B business strategy, as it suggests that email should be a key component of any successful marketing plan.

89% of B2B buyers make use of the internet during the research process.

This statistic is a powerful indicator of the importance of the internet in the B2B research process. It highlights the need for businesses to have an effective online presence in order to reach potential buyers and to ensure that their products and services are easily accessible. Furthermore, it emphasizes the importance of having a comprehensive digital marketing strategy in order to maximize the reach of their business.

84% of B2B decision-makers start the buying process with a referral.

This statistic is a powerful reminder of the importance of referrals in the B2B buying process. It highlights the need for businesses to focus on building relationships and networks in order to increase their chances of success. By understanding the power of referrals, businesses can develop strategies to leverage them to their advantage and increase their chances of success in the B2B market.

B2B companies that use personas and map content to their buyer’s journey experience 73% of a higher average conversion rate.

This statistic is a powerful indicator of the effectiveness of using personas and mapping content to the buyer’s journey. It demonstrates that B2B companies that take the time to understand their customers and tailor their content to their needs are likely to see a significant increase in their conversion rate. This is an invaluable insight for any B2B business looking to maximize their success, and is an important statistic to consider when developing a business strategy.

80% of B2B sales interactions will occur digitally via different channels by 2025.

This statistic is a crucial indicator of the future of B2B sales interactions, as it suggests that digital channels will become the primary means of communication between businesses in the near future. This has major implications for B2B businesses, as they must be prepared to adapt their strategies to accommodate this shift in order to remain competitive. As such, this statistic is an important factor to consider when discussing B2B business strategy statistics.

95% of B2B marketers view social media as their primary content marketing tactic.

This statistic is indicative of the importance of social media in B2B marketing strategies. It shows that the majority of B2B marketers recognize the value of social media as a content marketing tool, and are utilizing it to reach their target audiences. This statistic is important to consider when discussing B2B business strategy, as it demonstrates the need to incorporate social media into any successful B2B marketing plan.

By 2025, 85% of B2B buyers will prefer a 100% digital, self-service experience.

This statistic is a wake-up call for B2B businesses to start preparing for the future. By 2025, the majority of B2B buyers will expect a digital, self-service experience, meaning that companies must begin to invest in digital solutions and strategies to meet this demand. Failing to do so could mean missing out on a large portion of the market.

72% of B2B buyers want an omni-channel customer service experience.

This statistic is a powerful indicator of the importance of providing an omni-channel customer service experience for B2B buyers. It shows that the majority of buyers are looking for a seamless, integrated experience across multiple channels, and that businesses must be prepared to meet this demand in order to remain competitive. This statistic is a valuable insight for businesses looking to develop their B2B business strategy, as it highlights the need to provide a comprehensive customer service experience.

88% of B2B marketers agree that marketing must communicate the brand’s purpose.

This statistic is a powerful indicator of the importance of brand purpose in B2B marketing. It shows that the vast majority of B2B marketers recognize the need to communicate the brand’s purpose in order to be successful. This is an important concept for any business to understand, as it can help them to create a strong and consistent message that resonates with their target audience. By understanding this statistic, businesses can better understand how to create a successful B2B marketing strategy that communicates their brand’s purpose.

B2B organizations with tightly aligned sales and marketing teams achieved a 24% faster 3-year revenue growth.

This statistic is a powerful reminder of the importance of having a tightly aligned sales and marketing team in a B2B organization. It demonstrates that when these two departments are working together in harmony, the organization can experience a significant boost in revenue growth over a three-year period. This is an invaluable insight for any B2B business looking to maximize their growth potential.

72% of B2B marketers measure their content marketing success based on web traffic.

This statistic is indicative of the importance of web traffic in the success of B2B content marketing. It shows that the majority of B2B marketers recognize the value of web traffic in gauging the effectiveness of their content marketing efforts. This is an important insight for businesses looking to develop a successful B2B business strategy, as it highlights the need to focus on driving web traffic in order to maximize the success of their content marketing efforts.

80% of B2B buyers use social media platforms as a means of sourcing information about potential vendors.

This statistic is a powerful indicator of the importance of social media in the B2B market. It shows that the majority of buyers are using social media to research potential vendors, meaning that businesses must have a strong presence on these platforms in order to be competitive. This statistic is essential for any blog post about B2B business strategy, as it highlights the need for businesses to invest in social media in order to reach potential customers.

Conclusion

The statistics presented in this blog post demonstrate the importance of B2B businesses investing in digitalization, content marketing strategies and customer experience initiatives. As mobile search queries continue to increase, it is essential for companies to ensure their websites are optimized for mobile devices. Additionally, having accurate customer data and a documented content strategy can help organizations achieve higher revenue growth. Finally, leveraging social media platforms as part of the research process will be key for B2B buyers when sourcing potential vendors.

References

0. – https://www.statista.com

1. – https://www.idc.com

2. – https://www.salesforce.com

3. – https://www.go.forrester.com

4. – https://www.forrester.com

5. – https://www.bcg.com

6. – https://www.raconteur.net

7. – https://www.contentmarketinginstitute.com

8. – https://www.us4.campaign-archive.com

9. – https://www.ana.net

10. – https://www.marketingcharts.com

11. – https://www.accenture.com

12. – https://www.hubspot.com

13. – https://www.gartner.com

14. – https://www.forbes.com

ZipDo, cited June 2023: B2B Business Strategy Statistics

FAQs

What are the key components of a B2B business strategy?

The key components of a B2B business strategy include understanding target customers, defining value proposition, developing a channel strategy, creating a pricing strategy, and establishing a sales and marketing plan.

How can a B2B business differentiate itself from competitors?

A B2B business can differentiate itself by offering unique products or services, delivering exceptional customer experiences, providing superior customer support, showcasing thought leadership, and fostering strong business partnerships.

Why is targeting the right customers important in B2B business strategy?

Targeting the right customers in a B2B business strategy is important because it ensures that marketing and sales efforts are focused on the most relevant and profitable prospects, which maximizes return on investment and increases the likelihood of long-term business relationships.

What role does pricing strategy play in B2B business strategy?

Pricing strategy is crucial in B2B business strategy as it helps a company position itself within the market, communicate value to customers, and achieve desired profit margins. Moreover, the right pricing can attract the target audience and provide a competitive advantage.

How important is relationship-building in B2B business strategy?

Relationship-building is essential in B2B business strategy, as it promotes customer loyalty, generates referrals, strengthens brand reputation, and increases customer lifetime value. Building strong relationships with clients and partners can also lead to long-term business success through repeat business and collaboration.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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