GITNUX MARKETDATA REPORT 2024

Statistics About The Average Unsubscribe Rate

On average, the unsubscribe rate across industries is around 0.2% to 0.5%.

Statistic 1

"The travel industry experiences slightly higher unsubscribe rates, averaging about 0.27%."

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Statistic 2

"Emails with a subject line of 6-10 words have lower unsubscribe rates compared to longer subject lines."

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Statistic 3

"Unsubscribe rates tend to increase by 20% if email frequency exceeds more than one email per week."

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Statistic 4

"Double opt-in methods for email subscriptions can reduce unsubscribe rates by 30%."

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Statistic 5

"The average unsubscribe rate for financial services sector emails is approximately 0.21%."

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Statistic 6

"Having mobile-optimized email designs can reduce unsubscribe rates by 10%."

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Statistic 7

"The average unsubscribe rate for healthcare and medical services is roughly 0.24%."

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Statistic 8

"Including a personalization token in the email content can decrease unsubscribe rates by 5%."

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Statistic 9

"The average unsubscribe rate for email campaigns across industries is about 0.17%."

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Statistic 10

"Emails sent on Tuesdays have a lower average unsubscribe rate than those sent on other days of the week."

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Statistic 11

"Campaigns with segmented email lists have unsubscribe rates 10% lower than non-segmented campaigns."

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Statistic 12

"The average unsubscribe rate for technology and SaaS industries is approximately 0.28%."

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Statistic 13

"Nonprofit organizations typically see unsubscribe rates averaging around 0.19%."

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Statistic 14

"Weekly email newsletters see an average unsubscribe rate of 0.15%."

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Statistic 15

"Emails that include images have a 0.2% higher unsubscribe rate compared to text-only emails."

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Statistic 16

"In 2021, the average unsubscribe rate in the retail industry was 0.20%."

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Statistic 17

"B2B emails generally have an unsubscribe rate of about 0.18%."

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Statistic 18

"The unsubscribe rate during holiday seasons can be 1.5 times higher than during non-peak periods."

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Statistic 19

"E-commerce brands have an average unsubscribe rate of around 0.25%."

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Statistic 20

"Using A/B testing in emails can result in unsubscribe rates being reduced by up to 12%."

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