GITNUX MARKETDATA REPORT 2024

Must-Know AI In Marketing Statistics [Latest Report]

In this post, we explore a collection of impactful statistics highlighting the significant role of AI in marketing. From enhancing personalization and revolutionizing email marketing to boosting business revenue and transforming customer interactions, these statistics shed light on the growing influence of AI in shaping the future of marketing strategies.

Statistic 1

"70% of North American and European e-commerce decision-makers believe AI will aid personalization and facilitate site searches in 2021."

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Statistic 2

"71% of US businesses surveyed were using AI applications for data protection in 2018, while 61% were using AI in marketing."

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Statistic 3

"70% of North American and European e-commerce decision-makers believe AI will aid personalization and facilitate site searches in 2021."

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Statistic 4

"68% of marketers surveyed intend to use AI to innovate their email marketing activities in the year following the survey."

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Statistic 5

"56.6% of marketing experts believe that AI will have the largest impact on the marketing industry by 2025."

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Statistic 6

"80% of B2B marketers predict artificial intelligence will revolutionize the industry by 2020."

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Statistic 7

"By 2023, AI in CRM-related activities is projected to boost business revenue by $1.1 trillion."

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Statistic 8

"27% of global consumers believe AI leads to better, more personalized recommendations."

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Statistic 9

"63% of people are unaware that they are already using AI technologies, such as personalized content suggestions."

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Statistic 10

"AI-driven email marketing revenue is expected to increase from $290.92 million in 2017 to $479.02 million in 2021."

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Statistic 11

"61% of marketers say that AI is the most important aspect of their data strategy."

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Statistic 12

"Companies using AI for marketing increased by 44% between 2017 and 2018."

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Statistic 13

"The global AI in the marketing market is expected to grow from $6.46 billion in 2018 to $40.09 billion by 2025."

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Statistic 14

"47% of digitally mature organizations have a defined AI strategy in place."

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Statistic 15

"By 2021, 3.5 million salespeople will use AI-powered solutions for lead scoring, forecasting, and guided selling."

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Statistic 16

"AI technologies are projected to help reduce marketing costs by 30% across industries."

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Statistic 17

"95% of marketers believe that AI will improve their ability to personalize user experiences."

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Statistic 18

"Approximately 85% of customer interactions will be managed with AI by 2025."

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Statistic 19

"1 in 5 consumers believes their social media usage would improve with AI-driven personalized content."

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Statistic 20

"55% of marketers are excited about the potential of AI chatbots for customer service."

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The statistics presented clearly demonstrate the widespread belief and adoption of AI in marketing. The overwhelming majority of e-commerce decision-makers and marketers see the potential benefits of AI in improving personalization, site searches, email marketing, and overall customer experiences. The significant growth projected in the AI marketing market further supports the notion that AI technologies are revolutionizing the industry and are set to become a ubiquitous tool for marketers in the near future. The data also show that AI is expected to drive efficiency, cost savings, revenue growth, and enhanced customer engagement across various marketing activities.

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