GITNUX MARKETDATA REPORT 2024

A2P Messaging Industry Statistics

The A2P messaging industry is projected to experience significant growth in the coming years due to the increasing use of mobile devices and the popularity of application-to-person communication.

Statistic 1

"The global A2P SMS market size was valued at USD 63.34 billion in 2020."

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Statistic 2

"The market is expected to expand at a CAGR of 4.5% from 2021 to 2028."

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Statistic 3

"A2P messaging is expected to make up 63% of all messages sent by 2028."

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Statistic 4

"The North America A2P SMS market was valued at USD 14.7 billion in 2019 and is projected to grow at 3.7% CAGR from 2020 to 2027."

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Statistic 5

"The BFSI segment held the largest share of more than 30% in 2020."

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Statistic 6

"A2P SMS usage in the e-commerce industry is projected to expand at the highest CAGR of 4.7% over the forecast period."

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Statistic 7

"The cloud API messaging platform was valued at USD 23.15 billion in 2020 in the A2P SMS market."

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Statistic 8

"Mobile messaging specialist Infobip handles over 7 billion A2P messages on a monthly basis."

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Statistic 9

"The Asia Pacific A2P SMS market is expected to grow at a CAGR of 5.8% over the forecast period."

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Statistic 10

"India's A2P SMS market alone is expected to reach $1.26 billion by 2026."

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Statistic 11

"In 2018, Transactional service dominated the market with a share of 63.5%."

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Statistic 12

"In 2028, an estimated 4.5 trillion messages are predicted to be sent through A2P messaging."

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Statistic 13

"RCS A2P message use is forecast to rise from 57 billion in 2021 to 290 billion in 2026."

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Statistic 14

"A2P messaging traffic in Africa is expected to more than double by 2022, increasing from 570 billion SMS in 2017 to 1.3 trillion by 2022."

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Statistic 15

"Despite the 4.5% CAGR, the market’s growth is being hindered by grey-route A2P messaging, which is costing businesses more than $6 billion annually."

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Statistic 16

"The global A2P SMS market for BFSI industry was valued at $14.5 billion in 2019."

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Statistic 17

"Traffic from A2P messaging is set to reach 10.5 billion by 2026."

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Statistic 18

"UK A2P SMS market size was valued at $619 million in 2018."

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